The Power Of Magazine Advertisments Essay

1375 words - 6 pages

An internationally known author, filmmaker, women's advocate and speaker Jean Kilbourne shares that,“The average person is subjected to 3,000 ads every day… Ads sell more than products. They sell values, images, and concepts of love, sexuality, success, and most important normalcy. They tell u who we are and who we should be. ”(Kilbourne). Most people depict beauty as being tall, skinny, and naturally beautiful without makeup because this is widespread in all major fashion magazines. Magazine advertisements try to sell products by over sexualizing them. The standards set by these companies become unrealistic and unachievable, just plain fantasy for anyone who attempts to try. Unfortunately, these companies are ALSO smart and powerful they set the bar for what is hot and not. Fashion magazine advertisements epitomize and glorify women/ models who are younger, thinner, and taller than the average woman is today. The benchmark and criterion appointed is often unrealistic and unattainable consequently it sets the average woman up for failure and unhealthy habits. The standard of young female beauty and a woman’s position in society are often governed by what fashion magazines dictate. Magazine editors and advertisers use ingenious techniques such as sexualizing and objectifying women and products to sell products by means of Manipulating the truth or diminishing facts by means of Photoshop, or by subordinating the role of women as submissive homemakers.
The power magazines have is far-reaching, and the impact is profound. Think about how magazines reach the wide masses. Consider the shelf life of a single issue; it is rather long, and a copy of one is cheap to buy, the affordability and the life of one are the reason consumer continues to buy them. Magazines are everywhere they are at every checkout aisle in grocery stores; newsstands across the world, in any waiting room and in many households who may subscribe to magazines of their interest. How does it affect people? Most people fail to realize how advertisements in magazines can manipulate public opinion. Magazines advertisements are skillfully thought-out and the people behind the scenes are experts at conveying their thoughts, beliefs, practices, and standards through a single image, through just a few words that ultimately convince people of their prescribed image of beauty. It is through magazines and other forms of media one learns what beauty is. Magazines inform women how to dress and behave. The motive behind advertising in magazines is to sell merchandise regardless of the effects it may have on women. The constant pressure to women young is extreme. A current study held in 2011 conclude that “women associate a thin-ideal female body type with positive life-success and that it may be this psychological link that drives feelings of negativity toward the self after such upward social comparisons. The results revealed that women reported more self-dissatisfaction and less optimism about...

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