The Presidio Army Health Clinic’s SWOT-Analysis
The current health care system can be difficult to navigate and often medical centers need management tools to help them develop strategic plans within their organizations. The SWOT-Analysis is one strategic tool that health care centers can use to formulate a roadmap for their organizations. The SWOT-Analysis examines internal capabilities (strengths and weaknesses) and external developments (opportunities and threats) when determining a strategic plan for an organization (Van Wijngaarden, Scholten, & Van Wijk, 2012). Van Wijngaarden et al. (2012) explains for SWOT-Analysis to prove meaningful throughout an organization, it is important for stakeholders to be part of the brainstorming to identify its’ internal capabilities and external developments. However, there are a few drawbacks to the using the SWOT-analysis tool that are important for health care centers to remain cognizant of when developing their strategic blueprints. Helms and Nixon (2010) state the SWOT-Analysis can be vague and too simplistic when developing a strategic course for an organization; it can be difficult to classify variables into the four SWOT quadrants; and no definite strategic path is identified after the SWOT-analysis is completed. For these reasons, they explain it can be helpful to use additional analysis tools in addition to the SWOT-analysis. One such tool the U.S. Army Medical System uses is the balanced-score card. The balanced-score card can assist health care centers in the clarification of their strategic objectives and goals, and facilitates communication throughout the organization (Chan, 2006). Chan (2006) also reveals balanced-score cards allow for constructive employee feedback leading to necessary strategic plan improvements. This paper discusses a SWOT-analysis for the Presidio of Monterey Army Health Clinic (POMAHC), while also identifying POMAHC’s strategic goals and the competitive advantages they contribute to their health care marketplace.
Strengths and Weakness
The strengths and weakness variables within a SWOT-Analysis are comprised of a widespread assessment of an organization’s internal environment (Wing, 2010). Wing (2010) explains an internal analysis of a health care organization involves elements such as culture, structure, employees’ work experience and skill levels, quality performance measures, its’ individual marketplace, financial capabilities, and accessibility to resources. He describes strengths as areas where the organization performs exceptionally well (Wing, 2010). The strengths for the POMAHC include: delivering safe, quality, patient-centered and team-focused primary care; support of a broad of network civilian health care specialist providers within the community who are not in the military health care system; focus on providing readiness services to ensure our active-duty patients are healthy warfighters and ready for deployments; offering a wide variety...