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The Pros And Cons Of Photograph Alteration

567 words - 2 pages

The use of today’s photography technology invites many controversial arguments among the public. Some people have no problem with manipulated pictures, others believe that editing the picture of human being means not to appreciate human as God’s creature. It is commonly known that the majority of the pictures in magazines, billboards, and advertisements in public areas must have gone through the professional photo editing process to be maximized in effectiveness. The pictures are retouched so that it looks much more lively and delightful than the original ones. Using today’s photography technology, we are able to manipulate picture’s appearance into anything we want; it can be extremely fascinating or conversely. For example, you can transform people’s bodies to be as thin as a twig or as fleshy as an elephant.
The sophisticated technology in photography has a very important role in the advertising industry. It makes the advertisement pages in magazines look great and the billboards look sparkling. People tend to have more interest in pictures or things which are eye catching. For instance, the toothpaste advertisement which only shows a smiling person without any special effects on the picture will not attract people to see the advertisement even if the model is a very famous actor; consequently, consumers are not persuaded to buy the advertised product. However, it will be more interesting if the toothpaste advertisement is added with special effect which illustrates the model to have extremely brighter and shinier teeth. Today’s photography technology allows the photo editor to manipulate the picture as if the model had teeth as shiny as diamonds. It also happens in fashion industry, which really counts on the model’s body shape and face....

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