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The History Of Fast Food In America

1466 words - 6 pages

Hamburgers are a reasonably recent creation, they were only became mainstream in the early twentieth century. In 1916 the first hamburger chain was created by J. Walter Anderson. At his Witchita, Kansas store he sold hamburgers for five cents wich also came with freis and colas. White castle was a thriving business, but it and other fast food chains did not become really popular until after World War II.
     In 1948 on a tennis court in San Berdino, California two brothers by the manes of Richard and Maurice chalked out the design for a new kind of fast food place from their point of view. Ideas that would help to decide exactly what went into their operation might have been making their business as efficient as possible, and they did this by reducing expenses which would in turn allow them to sell their hamburgers at a much lower price than their competedors. These ideas were suppose to have not only help with lowering prices, but the idea behind the lowering of the prices was to increase the number of costumers, which would in turn allow them to have a higher profit margin by selling in high volumes. This combined with another marketing stradegy of only selling a few items were very vital keys to their success.To test out all of their ideas they opened an octagonal shaped hamburger stand, run with only employees at the window instead of waitwresses wich greatly decreased their operating expenses.
     Although all of their ideas had been great so far, the brothers decided that they had a few more tricks up their sleeves, and ofcourse these ideas were meant to allow guests to be helped faster and more efficiently. To do this they purchased eight multimixers (Machines that mixed six shakes simutinlusly). The McDonalds concept did not include any indoor tables or chairs, but this idea was to encourage the customer to purchase food at the window and eat it in their car or to bring it home. At first they onlt sold items such as shakes. Hamburgers, fries, and sodas. But all of their efforts to streamline the hamburger was what made it all pay off very well. In 1951 alone the grossed $275,000.
     Eventhough business was going great, the brothers decided that they needed a new architecual plan for their restaurant. Richard decided that it would be a great ides to have arches go from the ground right through the roof of the restaurant. This was the birth of the “Golden Arches”. These arches were to go therought the roof and slope towards the front of the resterant. Another great idea that the McDonalds borthers had was to franchise the business. Franchising their business would allow other operators to open more of the chain across the nation, based upon the design in San Berdino. The people operating the new franchised McDonalds were to pay the brothers a certain percentage of their sales and a fee to use their...

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