This website uses cookies to ensure you have the best experience. Learn more

The Relevancy And Application Of Typography Within Graphic Design

2446 words - 10 pages

Typography has played a major role in our history from scribes with handwritten texts to the invention of the printing press, to its use on our Personal Computers in word processors and design programs in our everyday lives (Ben Barrett-Forrest, 2013, n.p [online video]). Although many people will never understand the importance of typography, it forms a very big part of graphic design. Typography, from a graphic design perspective, will make or break a design, and is the deciding factor between a good design, and a bad design. Typography is used in many was in graphic design; information graphics, corporate identities, logos, web designs and many others, however the area I ...view middle of the document...

p [online]). Looking at the below propaganda posters, we can see how these steps have been used, and ignored.
Figure 1:

Nazi Propaganda Film Poster – The Eternal Jew – Designer Unknown. Film Director was Fritz Hippler [online image] available from (chelsrenstem , 2013, n.p [online]) accessed 18/04/2014
Figure 2:

US Army Propaganda Recruitment Poster – I want You Poster – Designed by James Montgomery Flagg. [online image] available from (national museum of American history, 2014, n.p [online]). Accessed 18/04/2014
Looking at these posters, they bear resemblance in composition, even though they are two wars apart. The German movie poster (figure 1) was released in 1940, during World War Two (chelsrenstem , 2013, n.p [online]) and the I want you Poster (figure 2) was designed among the 46 other posters Flagg made for the US government during the First World War (national museum of American history, 2014, n.p [online]). Giving that these posters are roughly 20+ years apart we can see that although the composition hasn’t changed much (the figure in the centre of the poster, with text on top and bottom) the shape and style of the typefaces used has changed drastically. In the I want You Poster (figure 2); the typography is more evened out between the vertical and horizontal lines of the letters. Where the typeface used here is more a Transitional typeface, the typeface used in the German Film Poster (figure 1) is a more Modern looking typeface because there is a drastic difference in the weights of the lines making up the letters. Below in figure 3, there is a still from the video The History of Typography - Animated Short by Ben Barrett-Forrest which shows the differences.
Figure 3

Ben Barrett-Forrest. (2013). The History of Typography - Animated Short. [Online Video]. 28 April 2013. Available from: [Accessed: 18 April 2014].
This change in typographic style shows how the world of design was evolving, and moving forward. Even across different continents. However, these were propaganda posters, which gave bias viewpoints and information about the issue discussed in the poster. However the posters did their jobs – The German Film poster (figure 1) got people to go watch the Propaganda Film, and the I Want You Poster (figure 2) got people to enlist in the army. So essentially these posters did their jobs. However, from a design point of view, although both posters are eye catching, the use of colour in Figure 1 is distracting, and unpleasing to the eye which from a design point of view makes the poster less effective.
Following on from these posters, we turn our attention to two men who are thought to be described as two of the first graphic designers whose main focus was poster design. Jules Chéret and Henri Toulouse Lautrec. Both these designers can be loosely placed under the Art Nouveau era, where the lithograph was a popular medium, since...

Find Another Essay On The Relevancy and Application of Typography within Graphic Design

Elements and Evolution of Graphic Design

950 words - 4 pages spoken or written words so there are no language barriers, however there can be some difficulties with cultural mismatches. What is graphic design? Graphic design is the process of combining different artistic aspects of text and images in different things such as advertisements, logos, magazines, etc. The elements that make up graphic design date back long ago, possibly even to times we do not know of, they include aspects ranging from simple

Evolution of Graphic, and media Design

1012 words - 5 pages Graphic Design, as well as media design has evolved over the years in many ways. It started off just being cave paintings on the inside of cave walls, and now it has evolved to become something crucial to the survival of industry. Like from the food industry, and how they market their products, using bright or vibrant colors to appeal to our color preferences, to the clothing industry and how they use a lot of curves in their designs for tags

Evolution of Graphic Design

1069 words - 5 pages Graphic design. An ever growing and ever changing field. Graphic design has changed vastly over the years, and still continues to change. As technology evolves and trends change, those whom make a living designing have to change themselves and their style of designing. Although trends alone do not drive how graphic design changes, it is also changed by the studies done to learn how and what colors and shapes make us want to have or do something

D1: Evaluate the impact of evolving output mediums on the design and creation of graphic images

1658 words - 7 pages In this task am going to research about changes that occurs on the design and creation of graphic images. The output media and the effects are continuously changing, they getting better, portable and safer to use. The output mediums that I will evaluate and show changes will be: printers, monitors and mobile phones. Monitors Monitors are changing rapidly, mostly in last 10 year there was a big jump. The hardware and many features are now

Case Studies and the Design and Application of Information Technology

2959 words - 12 pages and application of information technology. In this regard, the paper will give special attention the nature of utility that case studies provide to the design and application of information technology. The design and application of information technology is generally associated with developments in information technology (Liebowitz and Khosrowpour 1997, 46). While developments in information technology are taking place rapidly, it is essential to

The Typography to Go With Your Responsive Website Design

737 words - 3 pages within the screen resolution. By collaborating responsive typography with responsive website design, one can combine important technical data and designs and make it fit for all existing screen sizes of every browsing device. To discuss about responsive typography, there are 2 main available types of typography: a) Liquid Layout and b) Adaptive Layout a) Liquid Layout: Most of the major organization, which takes the help of the responsive designs

Bauhaus and Its Influence on Graphic Design

1206 words - 5 pages Introduction The Bauhaus was the most influential modernist art school of the 20th century as it laid many foundations for design theory and helped us understand the importance of art in relation to society and technology. Although the school was in operation only between 1919 and 1933, it was a major influence in the fields of architecture, graphic design, typography, industrial design and interior design long after it has closed. Origin

Paul Rand: Father Of Modern Graphic Design

1791 words - 7 pages , Jungian psychology, and homespun candor. While other influential texts, including Jan Tschichold's The New Typography, W.A. Dwiggins's Layout in Advertising, and various Bauhaus, Futurist, and Constructivist manifestoes, had been written on the practice and role of graphic design, Thoughts on Design was the first to examine the inner workings of American modernism (Maeda). In the late 1940s his education was far from complete. At their first

The Graphic World of Graphic Designers

1412 words - 6 pages Have you ever heard of the wondrous occupation of graphic design? The background of the career is interesting, especially since it dates back to the cave men era. There are classes in our own high school that can prepare us for this very special and amazing career. Although, with every amazing career, there is a down side to it, so I am going to also tell you the pros and cons of this very occupation. I’m interested in graphic design because I

Freelance Graphic Design a thing of the future - Southern New Hampshire University ENG-123 - Persuasive Essay

1690 words - 7 pages In today’s world, the need for graphic designers is a growing number. A graphic designer is classified as a “professional who assembles together images, typography, or motion graphics to create a piece of design.” (Graphic Designer) After completing a few years of schooling, one must then decide which career path to choose, become a freelance graphic designer or go off to work for a company. Which is the best type of work for a graphic designer

Designing Society - One Graphic at a Time: A study of the Graphics Design Market

2228 words - 9 pages design. What is graphic design? "Graphic design is a complex combination of words and pictures, numbers and charts, photographs and illustrations that . . . all add up to something distinctive, or useful, or playful, or surprising, or subversive, or somehow memorable," states Jessica Helfand, a writer for the American Institute for Graphic Arts (Helfand 1). Graphic design is an integral part of today's society due to its already strong appearance in

Similar Essays

The Social Responsibility Of Positive Communication Within The Graphic Design Industry

2263 words - 9 pages steps to include these principles within the graphic design industry. People “get quite caught up in addressing the surface and rarely get to the substance beneath” (Mohabeer). Which is why it is important for designers to delve deeper into the meaning and/or motives of design, by “considering themselves as working in relation to the societies in which they live” (Mohabeer). Good designers don’t “pick and choose how [they] want to focus on good

The Future Of Graphic Design Essay

2137 words - 9 pages was only focused on book covers, magazine layouts, album covers, logo design, posters, flyers, packaging and brochures. Today it has expanded to websites, digital illustration, e-book covers, and even to the icons of application in our phones(Bacon). Expanding designers into more than just Graphic Designers, which is not necessarily as bad as Senior Graphic Designer thought because “The changing of business structures to more fluid, collaborative

The History Of Graphic Design Essay

1280 words - 6 pages History of Graphic Design Thesis Graphic design is an art that has undergone a lot of revolution in terms of both the historical context and the relevance and significance of art in various aspects of life. Graphic design has one of the longest histories, dating back to prehistoric and medieval era to the modern era of the modernists. It is therefore easy to conclude that graphic design is as old as humanity. many graphic designers

Strengths And Weaknesses Of Graphic Design

1037 words - 5 pages the types of research necessary to present an accurate report on the industry. Section three encompasses a description of the identified job role, Branding, and will include more in depth and personal research of one creative field within Graphic design. Primary research will make up section four, as it focuses on three existing practitioners along with extensive research into the company and people, along with questions that are constructed