The Report "E Marketing In Tourism With Emphasis On Marriott's" Looks Into The Development Of The Internet Technology In The Company.

4490 words - 18 pages

1. Executive SummaryThe report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. The Study starts with a look into the tourism industry with relation to the development of the internet. It then goes into the history and development of The Marriott's chain, the company's IT developments and various implementations to change with the development of technology and the changing demand of the market and the customers. The study then uses Porter's five force model and Vassos road map to analyze IT applications with respect to marketing and sales. The study then analyzes the company's website and also puts forward certain advantages and disadvantages the company has.The study shows that Marriott's have been very successful in implementing technology. This can be seen from the fact that presently 75% of their bookings are done online. They also have a very strong virtual market place. Using Vassos road map one can say that the company is at the final phase i.e. strategic transformation phase which consists of globalizing the products and differentiation. The study looks into the advantages and disadvantages of virtual market place for Marriott's. One can say that the development of internet technology has reorganized the method of doing business and we can see that Marriott's is one of the examples in successfully implementing the technology for growth and development.E- Marketing in Tourism With Emphasis on Marriott's2. IntroductionThe report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. It studies how the type of competition has changed to the virtual market place. The study lays emphasis on Marriott's International Ltd, which is one of the largest hospitality companies in the world and one of the few companies to embrace IT development.The study looks into the different paths taken by Marriott's to implement technology. It also uses the Porters five force model and Vassos road map to analyze the company's strategy in the virtual market place.3. Internet and the Tourism IndustryThe concept of the internet has totally changed how people do their business as well as how one lives his life. This technology has changed the world making it smaller and more complex. The concept of internet was due to visionary thinking by some people who saw great potential in allowing computers to share knowledge.The advent of the e-commerce has changed the way of doing business forever. The basic concept of the internet was used in late 60's by the travel agencies and airlines for reservation. With the development of the net, new methods of marketing have been developed to attract customers. Presently most of the hotels and tourism related organisations have their own websites for promotion. New methods of promotions and marketing concepts are been developed, or retried to develop a successful online model. What the...

Find Another Essay On The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the company.

internet information technology development Essay

637 words - 3 pages TOPIKAL PAPER Information Technology PERKEMBANGAN TEKNOLOGI INTERNET Pengajar: Drs. Sony Warsono, MAFIS., Ph.D. Nadina Hamida 12/341879/PEK/17586 AKHIR PEKAN ANGKATAN 24 B PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA JAKARTA 2013 PendahuluanSeiring dengan perkembangan zaman, saat ini teknologi merupakan satu hal penting yang sangat berpengaruh terhadap kehidupan manusia, dimana segala hal yang

Internet Marketing and Technology Essay

1817 words - 8 pages “thru word of mouth”, so information is available to reach a large group of people in half the time. “Time is money”, and” money is time”, social media marketing has helped businesses grow their brand by saving time and money by social networking and putting their brand on the internet for the world to see and to allow comments to be made in order to better improve each business as whole. As with anything you have disadvantages, in order to be

Marketing Case Study on CLUST.com, an e-business company, 3 strategic alternatives with SWOT, Porter's five forces provided

779 words - 3 pages consumer creation and exclusives or remain the same to have both). But the problem is which one to take?Evidence of problem"Palix believed that two board alternative paths were conceivable: Clust could focus purely on group buying, or it could broaden the website's offerings, with less emphasis on getting consumers a low price."Effects of problemBy defining the strategy to go ahead, profitability and long term outlook will be effected.Strategic

Report on Tourism in the Lake District

601 words - 2 pages than one type of pollution that will increase like: visual, air and noise pollution. Also the tourist can cause conflict with farmers and locals as tourists are known to trespass, litter and even destroy crops, walls etc.However, these problems can be solved to prevent conflict and pollution. But only if everyone agrees on the same thing like: e.g farmers putting gates with springs, on their fields so tourists can go in the fields without animals

Web 2.0, E-commerce & Internet Marketing

1877 words - 8 pages website is a data mining cache for e-marketers of all backgrounds. This trend reveals the power of the Internet as it has evolved from traditional marketing activity to truly solid business: "Traffic on 'ThisNext' is soaring, with unique visits nearly tripling in a year, to 3.5 million monthly. Revenues come from advertisers, who pay to display their wares amid so many shoppers." (5)In sum, we have seen how the Internet has changed the way we think

"Religious Wars of India" looks at the wars in Kashmir and Ayodhya between India, Pakistan, and Afghanistan. It is written in an argumentative style with an emphasis on new compromises

2336 words - 9 pages Religious Wars of IndiaThe beginning of the new millennium has been a heart wrecking one for the peace loving people of the world. The year 2001 saw dispute, destruction, and death, all in the name of religion.As we usher in a new year with high hopes of peace, India and Pakistan are again on the brink of a war! Why are these two siblings always at loggerheads with each other? Is it because Pakistan is an Islamic nation and India predominantly a

Review the film with emphasis on the methods used in capturing the real in Salaam Cinema.

945 words - 4 pages film, Salaam Cinema (Moshen Makhmalbaf, 1995). This essay examines the Iranian film with emphasis on the methods used to capture the "Real".In celebration of the 100th anniversary of cinema, acclaimed director, Moshen Makhmalbaf places an advertisement in the papers calling for an open casting in a film. The audition asks for 100 people but thousands show up. The documentary displays the audition process with different people explaining their

Implications of the Obsession with Looks in today's Youth

1222 words - 5 pages Today’s young generation are concerned with their looks and the trendy fashion in the market. Fashion has become part of the youth and intern it affects people’s lives. This generation wears their best in accessories and clothing with the aim of being accepted or acknowledged in their peer groupings. This teen’s fashion has the pattern of changing by just a drop of a hat. What is popular yesterday could be considered unfashionable today. This

The Impact of the Internet and E-commerce on Tax Regimes in the Commonweath Caribbean

5786 words - 23 pages administrators cannot currently check the identity of e-commerce traders operating through computers systems. This point was amusingly illustrated by a cartoon that first appeared in the New Yorker Magazine where two dogs are seen sitting in front of a computer terminal with the caption "on the internet, nobody knows you are a dog." Permanent establishment Businesses in the Commonwealth Caribbean are only liable to tax

United States' Grand Strategy during the Cold War with Emphasis on the Conflict in Vietnam

3010 words - 12 pages intentions of a state, whether offensive or defensive, can never be known with certainty. Therefore, states must be as powerful as possible in order to decrease the chances of becoming a future victim. Defensive realists, on the other hand, believe that stabilizing factors can be put into place in order to favor the defense. These include balancing, as previously mentioned, and other factors that make conquest more costly for the aggressors

Changes in Art History with Emphasis on the Mid-Twentieth Century

3759 words - 15 pages prominent painters of the Pop Art movement was Andy Warhol (see appendix E). Andy Warhol began his career as a commercial graphic artist and worked directly in the field of Pop culture. After the 1950’s ended, Warhol moved into Pop art and out of Pop culture, taking with him numerous unique influences. Unlike Rauchenberg and Johns, Warhol’s subjects were not anonymous or symbolic. Warhol dug straight into the heart of pop culture and focused on copies

Similar Essays

E Marketing In Tourism Industry Essay

2275 words - 9 pages the Market Penetration because it is an existing product, in an existing market. The company can grow with the market during the growth rate however this could lead to implications regarding price war with other competitors maintained Smith (1995).Source: 'Ansoff Matrix' cited by Smith, 1995, p81WebsiteThe design of the website has fundamental impact on the effectiveness of the site from a marketing perspective due to the nature of the Internet as

Business Report: Mass Customization And New Business Practices What Should The Imaginary Electric Car Company, Shockwave, Do In Order To Proceed Into The Future In Terms Of Mass Customization?

2460 words - 10 pages customization was left to the businesses of the future. However, as single leaders of commerce venture out into this relatively uncharted territory, it is apparent that the future is now. As managerial methods improve and technology advances it is obvious that mass customization is well on its way to being the worldwide standard.Previously, simplistic mass production was the commonly accepted practice. A system of intense supervision along with painfully

This Report Is Required To Choose A Business Operating In The Tourism Sector And Describe How The Business Segments Its Market And How This Segmentation Is Reflected In Its Marketing Strategy

3605 words - 14 pages Dreamworld in its marketing segment. To pursue success, the approach of segmentation variables and marketing mix applied by Dreamworld with exemplifications are emphasised. Moreover, the report draws an expectation of Dreamworld. Ultimately, it concludes the main points refer to any underlying viewpoints.Based on the information in the report, readers may perceive the main market segments of Dreamworld and some marketing strategies applied in the process

Computing Technology Industry Association A Report About The Company And The Industry

1213 words - 5 pages Computing Technology Industry Association, more commonly known as CompTIA, is known as a leader of the information technology (IT) industry. CompTIA was started in 1982 by a company called Association of Better Computer Dealers Inc. which is a group of many different Information Technology companies. CompTIA offers certification exams and jobs in the IT industry such as the A Plus certification, Network Plus exam, Server Plus, Linux Plus, and