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The Representation Of The Media. Essay

1891 words - 8 pages

Media can be seen to shape the truth to suit it own needs from this we can gather is there really such a thing as truth? Some Needs of the media depend on factors such as the relentless pursuit of ratings, the longing for reputation and respect and pleasing their superiors/authority. These needs sway how the truth is represented and determine how close to the truth it really is. Though a satire of commercial current affair program, Frontline with episodes such as Add sex and stir and This night of nights and non-fictional programs such as Lateline (18/6/02) and A Current Affair (17/6/02). The view of media needs determining the represented truth will be swayed to you.The most clear and evident need of media presents itself in the form of ratings, especially in commercial networks where ratings can directly determine funding. The relentless pursuit of ratings commonly bends to form of truth adding ingredients such as sex appeal, sensationalising or concentrated appeal to human interest. Taking the frontline episode, Add Sex and Stir a main theme in the episode sex appeal is a key to audience interest and ratings. Brooke proposed a story on women's sport but brain is quick scraping it, since it is his belief that it's the natural enemy of ratings." This is not a women's sports story, this is a lezzo story"But by Brooke concentrating on the sexual element, a team member being dropped from the team because she wasn't gay, gives the story new light and appeal to ratings. Already we can see how the representation of the truth has been altered to create good ratings, adding a sex scandal instead of reporting a possible truth that she was dropped for bad form.Now, further misrepresentation of the truth can be seen in the techniques used by Brooke in her interviews. Frontline shows a common practice of showing only the interviewee, so that the interviewer's emotions can or "noddies" can be added later. This creates Brooke with only adding fake emotions, but when the audience emotions are effected by hers it changes the representation of the truth. By perpetuating this idea further, Brooke changes one of the question to"how many girls in the team are gay"This is clearly a misrepresentation of the truth, the answers the player provides are clearly in the wrong context but no one in the audience will know. Audience could believe this false truth especially when after is entailed with a sleazy re-enactment, being ingrained with sex appeal. In the aftermath of this interview, we see the interviewee being gold coast to silence her remarks and a confrontation with the team caption showing exactly how this representation hold no true truth being only for their needs.... "Reporting half the story and beating up the rest"...... " I Hope you get the rating you were after" ...This shows how easily the truth of the interview can be easily manipulated by the media and changed with added sex appeal for there needs for ratings. So after all this manipulation of the truth...

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