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The History Of Apple Essay

881 words - 4 pages


One of the most successful companies in our time would be Apple. When thinking about purchasing a computer or laptop, an mp3 player, or other electronics, people consider Apple to be the priority choice. In the past decade, Apple has become one of those companies that have changed the market with their outstanding products but this isn't the reason for their success. Not only do Apple's products have quite a lot to offer, the way in which they are marketed maximizes their full potential.

Apple was founded by Steven Wozniak, Steven Jobs and Ron Wayne on April 1st, 1976. Like every other company, Apple started out very small and in need of assistance. They built their first computer and named it the Apple I. The local computer store ordered 50 of these newly made Apple Is. This was a problem because Wozniak, Jobs, and Wayne didn't have enough money to buy parts for 50 Apple Is. Jobs had to persuade a part supplier to give them the parts on credit. They then assembled the computers by hand in 10 days. Wozniak felt the risk was too great, and sold his shares to Jobs and Wayne for $800.

In 1977, Apple became incorporated and hired their first ad agency. Ron Janev, an employee of the agency, designed the apple logo that is still used today. As time passed, more and more people invested in Apple. Within a year, its stock value increased by 1700%! The Apple III was then released and each was sold for between $4000-$8000 depending on configuration. The next couple of decades, Apple improved its products and continued to release new products giving companies such as IBM and Microsoft great competition. In 2001, the famous mp3 player, the iPod was introduced which at first wasn't selling much (about 100 thousand - 200 thousand units were sold per quarter.) In 2004, Apple improved its marketing strategy and its iPod quickly dominated the market. Today, 10 million - 20 million iPod units are sold per quarter, dominating about 75% of the mp3 market. In the past few years since 2003, Apple's share value increased 25 times. It went from $7.5 per share to $180 per share. By January 2010, Apple's shared topped $210.

Why is Apple so successful? The answer to this question lies in how Apple markets its products. It combines several factors when releasing a great product. One...

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