The Research Proposal Essay

671 words - 3 pages

¡óTitle of the research proposalINTERNET BANKING¡óBackgroundI planned this topic for researching in terms of three factors. First of all,internet banking is an innovation in financial field nowadays; second, thescale of internet banking has been enlarging rapidly all over the world; third,internet banking increasingly closes to people's lives. The principalliterature sources from some main banks in China which have been developingthis operation such as China Merchants Bank, Bank of China, and ChinaConstruction Bank. According to OCC, internet banking is defined as pointingsome systems that through utilizing these systems, the bank customers pass thePC or other intelligent devices to enter the bank account and get the generalbank products and service information. Some other banks defined it as a real-time solution that allows you to access your accounts 24 hours a day, 7 days aweek; you may check your balances and transaction history for such accounts aschecking, savings, money market and even mortgage.Compared with traditional bank, internet bank has further predominantcharacteristic. In the first place, it causes financial servicesstandardisedly, individualized and synthetically; in the second place, it impelthe deep change in the financial competition pattern; furthermore, it makesbranch of industry more interdependency; last of all, internet bank benefits tobring into play its merits of information, and improve the transparency of theinformation.As regards operation area of internet bank, there are three primary areas:the services of traditional commercial bank; pay-online; new operation field.The domestic banks for developing internet banking are optimistic. In April,1997, China Merchants Bank was the first one for developing this operation.Following it, other banks have it subsequently. As a result, more than 200branches of 20 banks have this operation nowadays. At the same time, the numberof existing and potential consumers have a dramatic increase. According to asurvey from AC Nielsen Company, from 2000 to 2005, the number of existingconsumers will increase from 900 thousand to 140 million. While the number offrequence of people surfing on net reached 112 million and potential percentageof consumers will reach 23%, therefore, the bank can acquire 25 million and 760thousand potential consumers in the future. It is a great prospect for bankswhich develop internet banking. However, internet banking also exists someproblems that can come from consumers' feedback. And the feedback comes fromtwo parts of consumers that are existing and potential consumers. Inconclusion, there are four central problems: legal system...


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