This website uses cookies to ensure you have the best experience. Learn more

The Effects Of Advertising Essay

1050 words - 4 pages

The Effects of Advertising

To advertise is to ‘make generally or public known, to praise
publicity in order to encourage to buy or use something, to ask or
offer by public notice.’ Advertising persuades, informs, competes and,
indeed, entertains.

The word ‘advertise’ comes from the French word ‘avertir’ which means
‘to warn’. Many years ago, chemists, barbers, prostitutes, etc would
have relied on advertising to promote their business. Chemists (or
apothecary) would have advertised their business with their logo- a
remedy bottle with a serpent snake wrapped around it. Whereas barbers
where instantly recognised by a red and white striped pole outside
their shop. Prostitutes would have advertised their speciality of sex
in a picture above their bed, in the brothels.

In the past twenty years, there has been an increase of two thousand
per cent in the amount of adverts shown on television each day (from
two hundred a day to four thousand, five hundred). In the 1980s,
people were happy to see an advert make the product look good but,
nowadays, people prefer honesty. People now want to see a just
society, ‘Asian families and people in wheelchairs in ads- not pretty
people!’ ‘Pester Power’ 1995. Death and sexuality were ‘never to be
seen in adverts’ but in recent years, companies such as DOE have begun
creating shocking ads to show the real ending- not a happy one.

A wide range of techniques are used in the art of advertising. Colour
immediately attracts attention. Although red, popular as it is and
yellow, bright and eye catching are the two most commonly used colours
in advertising, the simplicity of black or white can just as easily
gain the viewer’s attention. Celebrity endorsement has a huge
influence on advertising. In ‘Pester Power’, children were immediately
able to answer the question ‘ What are Gary Linekar’s favourite
crisps?’ with the correct answer ‘Walkers’ as he is used in the advert
to advertise this product. This, no doubt, shows the popularity of
adverts in themselves. Also, the question, ‘What do the Spice Girls
drink?’ was again correctly answered with ‘Pepsi’ as they had promoted
the product. This was because their pop icons advertised the product
and could have easily lead to young children thinking that if they
drink this juice, they will be like their idols. Sex is often used in
advertisement too, aiming towards teenagers and adults. A picture of a
naked or partially covered girl will instantly grab attention and,
although the viewers may not buy the product, they become familiar
with the company. Another good technique is comedy, which makes
...

Find Another Essay On The Effects of Advertising

The Effects of Advertising on Self Image

2077 words - 8 pages , those negative attitudes will only be reinforced. A person’s level of awareness of the characteristics portrayed by the media is an indicator on how they will internalize these images. Females that are more aware of the media’s effects are more likely to be resilient to body image concerns and females that are unaware are more likely to show symptoms of body disturbance (Serdar). Therefore, if a woman is unable to determine that the media is

Negative effects of advertising Essay

1037 words - 5 pages to society. Better advertising can increase their demand and as a result they make more profit. However, if companies do not spend a lot of money on their advertising process, they will have a bigger budget to increase their quality of products. The most effective way for advertising is the review of customers who already used products. That way can reduce the negative effects that advertising can cause but the economy still grows. Advertising

Effects of advertising

2052 words - 8 pages NEGATIVE EFFECTS OF ADVERTISING(phuongn@saigontech.net)Advertisements are everywhere, traveling by all ways possible, infiltrating the privacy that every person holds important to themselves and their family. American Marketing Association defines advertising as "the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."Today

Effects of Advertising

779 words - 3 pages was such an important issue at the time, appealing to a sense of freedom and independence was very alluring to women. The advertising tools used to target women have not changed much through the years. Philip Morris continued to market their cigarettes using images of "empowered" women throughout the 1970s and 1980s. The slogans on these ads usually focused on how women's lives had changed since the 1920s and 1930s, focusing on the new freedoms

Effects of Advertising

2599 words - 10 pages . Sometimes these advertisements can be hidden messages between or in television programs. This paper is a serious investigation in educating the reader about the effects of advertisement. This investigation will include looking at how advertising began, the actual purpose of advertisement, the types of advertisement and how to deal with them and finally, the future of advertisement. The world of advertisement comes in many ways, and through

Effects of Banning Smoking Advertising

1648 words - 7 pages Effects of Banning Smoking Advertising Cigarettes are some of the most abused drugs in the world and the effects associated with smoking have greatly influenced the intervention of health professionals concerning the legality of smoking advertisements. Ethical and legal issues have come up over the essence of restricting or completely banning cigarette advertising to reduce the number of affected individuals. Cigarettes have since time

Negative Effects of Aggressive Advertising

1081 words - 4 pages Aggressive Advertising Advertisements are everywhere, traveling by all ways possible, infiltrating the privacy that every person holds important to themself and their family. Ads may travel inconspiciously, while the final message they deliver through radio, tv, or billboards, is a harmful nuisance, and one that may root itself unscrupulously into the unconcious minds of honest people. Companies have taken on such aggressive promotional

The Frightening Effects of Aggressive Advertising Targeting Children

1605 words - 7 pages The Frightening Effects of Aggressive Advertising Targeting Children Modern society in the United States is driven by consumerism, advertising is key. For this reason companies have been increasingly targeting children in an effort to increase sales and loyalty to their brands. Brand loyalty is key to their future sales and greatly increases future revenues. For this reason large corporations have been studying and working with large

Effects of Advertising Super Bowl: Football Game or Advertising Telecaster

1504 words - 6 pages The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. As America progresses, the need for advertisement progresses as well. Companies must compete with one another in order to gain success. Television is the strongest

Negative Effects of Sex in Advertising

1557 words - 7 pages has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the

Effects and Ethics of Healthcare Advertising

1159 words - 5 pages legally, carry the responsibility to become truthful and faithful about all their promises, actions, and intentions. Consequently, healthcare marketing, as an essential component of healthcare organizations, must purposefully follow the same rules. This paper will summarize the article “Advertising gone Too Far” and evaluate the effects of the ethics of healthcare marketing on both consumerism and the healthcare organizations themselves. It will

Similar Essays

The Remarkable Effects Of Advertising Essay

2486 words - 10 pages Society Some people might believe that advertising has a number of disadvantages. Still, the positive effects of advertising undoubtedly outweigh the positive, and there are yet other advertising benefits. Not only is advertising crucial for business and benefits the buyer, but it also valuable to the society, as well. Advertising benefits the society in many fields. It has economic benefits, generates more employment, promotes health awareness, and

The Effects Of Advertising On Society

1490 words - 6 pages advertiser wishes” (“Encyclopedia.org” 1), as argued by the article Advertising Effects, which was written by a group of psychologists. Due to advertising’s pervasiveness, we interact the way advertisements want us to, often on a shallow level, as advertisements are superficial and promote fake emotions. According to this article, “theories of attention, information processing, attitude formation, and decision making all have relevance to

The Effects Of Advertising On Children

2540 words - 10 pages The documentary Consuming Kids: The Commercialization of Childhood by Adriana Barbaro and Jeremy Earp clearly shows how the ever-evolving industry of advertising has targeted children, and the detrimental effects advertising can have on them. As mentioned by Barbaro and Earp (2008) throughout the documentary, once the “floodgates opened”, multiple advertising companies began to do their best to bombard children with as many advertisements as

The Effects Of Advertising On Society

531 words - 2 pages The Effects of Advertising on Society      Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effect on people. There are two main tactics advertisers use to sell their product: either imply that their product will