The Role Of Design Leadership In Achieving A Company's Strategic Goals

2220 words - 9 pages

The Role of Design Leadership in Achieving a Company’s Strategic Goals
Josephine Havmoeller
S00704205
Regents University London

Introduction
Design leadership contributes important pathways in the achievement of the overall organizational goals and vision. In the past two decades or so, the distinction between leadership and design has gained worldwide attention. Turner (2013) observes that management is more rigid; it is based on delivery of outputs. On the other hand, leadership focuses on relationships; it motivates employees. From this distinction, it is clear that while leadership is more transformational, management is more transactional. This thinking has been transplanted in such a way that former design managers focus on enhancing the relationships with the people under them, hence becoming design leaders. Above all, the modern concept of strategic management has engulfed all aspects of business. It requires that all activities and plans that officers in a company do must be aligned with the strategic direction of the company. In other words, strategic thinking has occupied a greater part of the design leadership process. This project focuses on design leadership on the line of branding. The next sections explain why the area of study is relevant in the modern business and academic world. It will focus on companies in the UK.
Subject Area
The area of study, as earlier hinted, is the role of design leadership in the attainment of the organization’s strategic goals. The concept of strategic thinking has revolutionized the way management is done. In the wake of increased competition and more difficult economic times, companies make calculated moves in all their plans. The UK has had some of the most successful companies; some of which operate in many countries of the world. This study seeks to investigate the role that design leaders can play in the achievement of a company’s vision.
Motivations for the Study
This study was motivated by the observations the writer has made on data covering the last few years. When the concept of transformation leadership came into the fore, company managers were not aware of how they could change the old ways of thinking to fit into the new models. After the ‘transitional period’ was over, it has come to the realization of many that perhaps the most important people in a company are those in middle management, because they actually make things happen. A study done by Mullins (2004) showed that the organizational structure could be arranged in two levels: top management, middle management and the lower staff. Although the top management consumes only 10% of HR resources, their contribution to strategic direction is over 70%. On the contrary, the lowest level of staff consumes about 70% of HR resources, but contributes less than 10% to the strategic direction of the company. In this regard, the middle level management is the actual technical people who drive productivity. Design management lies in this...

Find Another Essay On The Role of Design Leadership in Achieving a Company's Strategic Goals

Achieving Common Grounds in Communication 3 Via Interfaces: A Role of Spatial Frames for Reference

2632 words - 11 pages computational goals (as these spatial relations form the basis of many cognitive and motor activities) and processing demands. Therefore for any experimental manipulation, it becomes important to define and classify the reference frames from the outset. In the current paper, I attempt to provide a new dimension to this work by proposing a new classification that is common for all modalities. New tripartite classification Grush (2000

Evaluate the role of Juries in achieving just outcomes for VOS - Essay

999 words - 4 pages The role of juries in achieving just outcomes for VOS has significantly diminished over the years due to its contribution in eroding an individual’s right to a fair trial. Increased media influence, a lack in the understanding of legal evidence and terminology, and the alternative option of judge-only trials, all crystallise the discernible issues present in jury trials and how they hinder the achievement of justice in the judicial system via

The Role of Technology in Management Leadership

1837 words - 7 pages individual Internet user. Hardware exists that can prevent very sophisticated industrial spying. Protection of email and the organizations most trusted and valuable information is of most concern to management leadership. The rising use of technology among leaders can challenge leaders to accomplish their goals. Leaders provide order in chaos, but technology is always changing. A good leader is knowledgeable of the positive and negative aspects of

Evaluate the role of operations management in achieving international and global success, for a service (not product) based organisation of your choic

1384 words - 6 pages their own vehicle has been involved in an accident’ (The Times 100). When considering the continuous success of Enterprise Rent A Car over the years, it is only fair to give credit to the operation managers who implement the latest and most innovative concepts and ideas that the car rental industry has to offer. This paper will focus on the role of operations management at Enterprise Rent A Car and the international success of the franchise with

A Company's Code of Ethics

1945 words - 8 pages A company's code of ethics is very important to establishing the expectations and quality of its brand. The code of ethics are concrete expectations for employee behavior, accountability and communicates the ethical policy of a company to its partners and clients. A good business practice is to have sound ethics. Having good ethical practice is knowing the difference between right and wrong and choosing what the right thing is

‘Is good management essential in achieving organizational goals of organizational efficiency, effectiveness and productivity?’

1607 words - 6 pages importance of good management in achieving organisational goals and organisational efficiency, effectiveness and productivity. McDonald's, Ford motor and ANZ bank will be used as case studies to illustrate the argument.The Corporation of McDonald's is the world's largest successful chain of fast food restaurants. McDonald's is a successful fast food chain due to good leadership skills which is the key to management productivity (KPMG, 2009: 2). This

Conduct a critical examination of the role of leadership in organisational cultural change

2994 words - 12 pages . Sometimes employees from the same organisation who do not even know each other's existence might hold certain common values.The next concept to evaluate is leadership. Experts recognise leadership as the art of influencing and directing people in a manner that wins their obedience, confidence, respect and enthusiastic co-operation in achieving a common objective (Torrington, Hall and Taylor 2002). Leaders are people who employ techniques and apply

Design Problematization: The Role of Individual Preferences and Beliefs in the Design Process

996 words - 4 pages DESIGN PROBLEMATIZATION: the role of the individual preferences and beliefs in the design process Several factors are to be taken into consideration in designing a structure. Among other things, the problem solving of the given “initial” problem, the usage of the structure and the aesthetic outcome of the design are given the most importance when designing. What are usually placed at the bottom of the priority in designing are those that deal

The Role of Human Resources in Strategic Planning

1360 words - 5 pages . Instead, an organization must recognize the value and importance of its people in implementing the strategies which lead to business success (CSU-Global, 2013). This places an organization’s human resources (HR) in a prominent role when developing strategic plans for the future. The Strategic Planning Process Setting goals and developing plans to attain those goals are critical components of organizational success. According to Reed and

The importance of teamwork in achieving success

703 words - 3 pages Most of the work performed in the workplace is done in a team environment. In a global economy, individuals must collaborate across cultural, organizational and geographical boundaries to accomplish their goals. Throughout the years a wide range of concepts and knowledge has been incorporated in the organizations to develop more the performance of the teams to achieve success. This summary provides an overview of some methods and approaches used

Duddy's family plays a significant role for all of Duddy's goals, attitudes and actions in life

1216 words - 5 pages impact on Duddy's actions because Duddy does anything he can for them. In order to gain their acceptance he works extremely hard and spends his valuable time helping them out. Duddy's family plays a significant role for all of Duddy's goals, attitudes and actions in life. Duddy's family is responsible for Duddy to make his primary goal to gain their acceptance. Duddy has the attitude that he does not belong and must change, which is created by

Similar Essays

Importance Of Leadership In Achieving Organizational Goals

1923 words - 8 pages organization. Transformational leaders are highly visible, spend most of their time communicating, delegate responsibility amongst their teams, and help members of the team to reduce the stress and work as a team to accomplish the organizational goal. Usually in all organizations both transactional and transformational leadership takes place for the organization to obtain the desired performance goals, In most of the cases the transactional leaders are

Organizational Goals: Analysis Of The Managerial Role In A Company

2329 words - 9 pages managerial role in depth, we need to look at every function of the business separately and analyse them. The theorists will always argue about the importance of the management, however business without managers would not succeed to reach their goals, and it would not produce any profits and it would have any structure at all. Furthermore, the structure of the business is a variable element in the business, considering the facts that the external

Achieving The Goals Of The French

1031 words - 5 pages The French Revolution is known to be the bloodiest and most violent revolution humankind has experienced. The French Revolution was started with the following three goals in mind: a change in government, a change in economy, and the delivery of equality for all. An extensive effort was used to correct these problems; however, it came at the cost of people’s freedom. Authoritarian revolutionaries intended to solve France’s struggles and drove

Detail Road Map For Achieving The Goals Of Community Development

835 words - 4 pages Detail Road Map For The Purpose Of Achieving The Goals Of Community Development Since, AKH Group has various businesses spread across IT, Consumer Products, BPO and Telecom and the group has a history of being in business for the last 35 years, so it can be assumed that it has done enough research and study to jot down the problem areas and the areas where there is a scope of development Now, going by Ansoff’s Product matrix, there are 4 growth