The Role Of Educational Institutions In New Business Trends

1163 words - 5 pages

Jon-Arild Johannessen, a professor of Management and Innovation at Harstad University and Bjørn Olsen, a professor of Management and Organizational Behaviour at Bodø Graduate School of Business, Norway (2010) asserted “with this economic landscape, knowledge itself became a key factor of production—specifically, knowledge related to identifying and exploiting new ways to establish temporary competitive advantage” (p. 502). However, consider today’s company that conducts and performs business in a global level. Under globalization the environment also creates a higher level of competition in business. Therefore, how such a company enable itself to win in at business in the global game. A company needs accurate information for analyzing and evaluating business trends and the competitive environment in such markets for producing the right decision. Meanwhile, such a company needs talents who obtain leadership skills to play the role of decision-making. As a result, educational institutions may need to prepare graduates to be able to use information effectively relevant to business strategy.
Accordingly, these new business trends would affect a company’s strategy in human resources management, especially in the area of staffing. Because the new business strategy requires the use of these elements for achieving results, such as information, knowledge, and competence combined with technology, which focuses on the customer (customer centric) (Johannessen & Olsen, 2010). Meanwhile, the new business strategy would require certain personal talents as a leadership to use those elements to perform corporate tasks. Consider the elements of the new business trends that function as the business process, which identifies talents in using an individual’s knowledge, skills, and abilities to optimize information for decision-making and communicate through information technological networks.
Necessity of Information to New Business Trend in Globalization
As the new business strategy that focuses on the outside of business organization as external factors, especially in global level that uses customer centric strategy as the approach. In which, the approach requires a variety of information from various customers around the world. In contrast, the new business strategy relies on a tremendous amount of information for management and production. Therefore, the ability to evaluate information is a significant aspect of today’s business. Meanwhile, educational institutions should focus on and play the role of teaching students in research efficiently.
Educational Institutions Influence Students in Information Competence
According to customer centric strategy is a business approach that creates and adds value to products and services provided to customers. Therefore, such a company needs employees who enable to search accurate information for creating and adding value relevant to customer and consumer needs (Johannessen & Olsen, 2010). Meanwhile, a company...

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