The role of media in globalization process
Essay by Elmira Allahverdiyeva
Nowadays mass media plays a key role in extension of globalization process. The media components such as television, Internet, computers etc. are considered to have a paramount influence on globalization. Also because of globalization process today there is an increased access to a broad range of media, which plays a very important role in shaping human minds and has an immense impact on our society’s personal lives. Thus these two equally important processes interact with each other and provide mutual assistance in the expansion of the sphere of influence.
Before the press media had come into picture people used to communicate by writing letters and sending them to direct mails. The appearance of press media came as an informational revolution. This early press media became a source of information, promotion and projection. It was specialized in diverse spheres and was focused on all the issues concerning daily lives and well beings. Press educates people about international happenings, entertainment, political and sports events. After the press media radio and television had been discovered, which lead us to a different kind of revolution. Now people could not only read but also hear and see the news. A recent poll states that about 59% of America’s population obtains the world news on television out of which 37% is through cable and 22%through broadcast. As mention in the site (Media Use Statistics)
Radio is one of the easiest and cheapest media sources. The giant advantage of radio as a part of globalization process is that it can be understood by even illiterate people and can be served to a larger number of people. Moreover it is accessible to the people who live in the countryside and it helps them to be always informed of the situation in a town. Therefore the importance of radio in the society is indispensable. Unfortunately most people of todays generation do not listen to radio often, unless for music on their way to work. Even the role of radio as a music transmitter has been reduced now because of technological advancements such as iPods and music phones.
The television is presented now as an eye opener to the viewers. The role of television in the media globalization has made a remarkable impact on the society. There are both sides to it negative as well as positive. However, the audience is touching the positive effects of the television more than its negative points. In today’s world almost every house has an access to television and over the years the accessibility has increased immensely. United Kingdom tops the list with an average television rate of 28 hours per person per week, as mention in the site (Media Use...