The Role Of Music In Branding And Familiarity Of Shampoo Products

768 words - 4 pages

Music makes us human (Frith, 2007), it has proven power to evoke emotions and shape the way people behave towards certain situations or objects. This no longer need scientific study and can be proven to one’s self, everyone experiences the power of music. The minute we are born we are in rhythm, it has been a major part of every culture present in the world. One can say that our soul is inclined and can be touched at any given moment by music. We are never ‘musicless’ because music is universal.
In recent years, there has been an uncanny increase in the use of music. Whether it is used to fire someone up before a big game or to inspire people to act and make change, music has always played ...view middle of the document...

Some famous commercials in Philippine history have been a combination of music and other factors. And the most appropriate examples were brought to by shampoo products. The ingenious way of incorporating music either by jingles, background music, or using lyrics to give the verbal message brought widespread success and familiarity of their brands. But the question is, did music really play a role in the success of these shampoo products?
Music as everyone might already have experienced, is very moving, it stays on one’s mind even if it is bad music or extremely good music, it lingers. Music has that type of power, this is why marketers and promoters use music in such ways. It is the most effective tool for remembering. Some even used to say that when you want to memorize a line, poem or story, you sing.
There are limited studies on how effective music is as an advertising tool. This is why the researchers came up with this study, to test whether music plays a vital role on the branding and familiarity of the shampoo products.
The objective of this study is to show the role that music plays in shampoo advertisements. Also, although the concept of music being used in branding is very...

Find Another Essay On The Role of Music in Branding and Familiarity of Shampoo Products

The Important Role of Music in Education

2490 words - 10 pages in our technology, we should be able to mandate fine arts back in all schools. In conclusion, if we fight to keep fine arts program apart of the curriculum then more students will have the opportunity at obtaining a degree through education. We live in a society where education is key the success and music is the foundation for many of our greatest skills. The role of music in education is vital for achieving a better quality of life. If only

The Role of Advanced Glycation End Products in Diabetes and Heart Disease

1058 words - 4 pages Products, and Diabetes Complications: What Is New and What Works. Clinical Diabetes October 2003 vol. 21 no. 4 186-187. http://clinical.diabetesjournals.org/content/21/4/186.full Role of fructose in glycation and cross-linking of proteins. http://www.ncbi.nlm.nih.gov/pubmed/3132203 Advanced Glycation End Products http://circ.ahajournals.org/content/114/6/597.long

The following Essay will aim to explain in terms of psychological study why familiarity is attractive

567 words - 2 pages people becoming friends is how close they live to each other. This is because it is much easier to get to know them as you will see them regularly. This then leads to the exposure effect. So therefore the regularity of contact increases the liking or disliking of someone. Some cynics would say,‘Familiarity breeds contempt’. (Cullis etal, 1999, pg296)But many social psychologists would disagree and say the more familiar people become with someone

The Value of Branding in Health Care

1578 words - 6 pages The value of branding in health care. What is branding? Branding has been advocated as a potentially successful response to heightened market concentration; it offers the possibilities of centralized control and format standardization, and an added value or cost driven strategy can be used to differentiate the retail offering and reinforce market positioning. Brands provide informational cues for buyers about the store's merchandise

The Development of Brands and Branding

1866 words - 7 pages are significant elements of American culture, and they continue to make a statement as prominent products of graphic design. Brands are series of logos, names, slogans, designs, and/or sounds that communicate to people what the company, product, or service in question stands for. Though the main aim of a brand is to develop trust and satisfaction with customers and supporters, people develop their own idea of what this representation may

The Power of Branding

2713 words - 11 pages great brand should never ever change on their meaning, their values, their promises and their satisfaction they give. For instance like what Charles Darwin quote that, “It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” Meanwhile, a good co-branding strategy is also play the important role in a company. There will consist of advantages and disadvantages no matter it is ingredient

The Branding of IKEA

1693 words - 7 pages The Branding of IKEA Company background The first catalogue was introduced in 1951 and with this the founder saw his chance to expand his business on a larger scale, and this was the year he decided to completely focus on low-price furniture, as from the beginning IKEA sold mainly matches, watches, Christmas decorations, picture frames and jewellery. In 1956 the company came up with the concept of 'flat-pack' self-assembly furniture

The Branding of Subway

1125 words - 5 pages “Eat Fresh and $5 Foot long”. When anyone hears one of these they immediately think of Subway. Subway is a huge sub sandwich franchise that has been around for more than 45 years. It all started when the founder Fred DeLuca wanted to pay for college so he and his partner opened up a sub shop which turned out to one of the largest franchises in the world. They want to be the number one quick service restaurant franchise in the world. This has

The Role of Music in Puerto Rican Popular Culture

1600 words - 6 pages The Role of Music in Puerto Rican Popular Culture What is Puerto Rican music like? Where did it develop, and around when did it develop? What makes it up? These are very valid questions for someone who does not know anything about Puerto Rican music or Latin music in general. To understand Puerto Rican music and what it means to Puerto Rican people in general, you must look at the beginning. First there are different kinds of music

The Role of Parent-Child Bonding in Music Preference

3275 words - 14 pages impact of parental music preferences and the strength of the parent-child relationship on children’s music choices can help lead to new information about how parents can be a positive role model for their children in other lifestyle choices that may have persisting consequences. The study by Wang, Peterson, and Morphey (2007) showed that although seventh grade students made short-term decisions such as clothing style and music preference from the

Procter and Gamble- Intoduction of new a shampoo on the European market

2421 words - 10 pages Procter and Gamble in EuropeIntroductionProcter and Gamble (henceforth to be called P&G) is an international supplier of consumer goods it is a "global leader in health and beauty care products, detergents, diapers and food" . P&G's presence in the hair care market in the U.S has been strengthened by innovative technology BC-18 and the replacement of an old brand 'Pert' with 'Pert Plus'- a mild shampoo with a fully effective conditioner

Similar Essays

The Chemistry Of Shampoo Essay

1583 words - 6 pages THE WONDERFUL HYGENIC WORLD OF SHAMPOOEveryone who uses shampoo could tell you that their main factors in choosing a shampoo to use are smell, look, and price. People are misinformed about shampoo and how to tell the difference between a good shampoo and a bad one. The main point of shampoo is to cleanse your skull of residue that is picked up either from hair products such as hair spray, gel or moose, as well as the dirt in the air, and

The Effect Of Musical Complexity And Familiarity On Serial Recall

1494 words - 6 pages ). Does irrelevant music cause an irrelevant sound effect for auditory items? Journal of Cognitive Psychology, 20(2), 252. Tremblay, S., & Jones, D. M. (1998). Role of habituation in the irrelevant sound effect: Evidence from the effects of token set size and rate of transition. Journal of Experimental Psychology: Learning, Memory, and Cognition, 24(3), 659-671. doi:doi:10.1037/0278-7393.24.3.659 Tremblay, S., Nicholls, A. P., Alford, D., & Jones, D. M. (2000c). The irrelevant sound effect: Does speech play a special role? Journal of Experimental Psychology: Learning, Memory, and Cognition, 26(6), 1750-1754. doi:doi:10.1037/0278-7393.26.6.1750

The Dynamic Use Of Symbolism In Shampoo Planet

1163 words - 5 pages The Dynamic Use of Symbolism in Shampoo Planet Douglas Coupland has been called the voice of Generation X by his critics because of his writing techniques, which deal mainly with youthful ideals. Most of his works involve young characters searching for truth and answers for their self-involved questions. Despite many of his novels having a dim outlook, he incorporates humor and optimism into them, which creates a balance between wittiness

The Role Of Belonging In Dickinson's Poetry And Jules' Music

651 words - 3 pages Belonging’s instinctive qualities are explored in the poetry of Emily Dickinson, which also highlights the reasons for pursuing belonging, including the need for emotional sustenance and self validation. On the other hand, the song “Mad World” by Gary Jules, communicates the daunting prospect of losing one’s individual identity as a consequence of belonging to a conformist society. Emily Dickinson’s poetry confirms belonging is a yearning