The Role Of Perception In The Decision Making Process Essay

2065 words - 8 pages

The Role of Perception in the Decision-Making ProcessWhat is perception? How can a person's perception of others impact an organization's behavior? What are the positive and negative effects of using perceptive shortcuts when judging others? How are decisions in real world organizations actually made? How can our perceptions shape ethical or moral decisions? These are the questions that will be attempted to be answered in this essay.According to Robbins, S. (2005) "Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment". The role of perception in the decision-making process goes beyond the five senses (1) sight, (2) hearing, (3) smell, (4) taste, and (5) touch. The representation of perception in decision-making is based on a person's internal understanding and personal analysis of environmental observations combined with past experiences. Consequently, perception varies from one individual to the next.There are many factors that can influence or shape a person's perception during the decision-making process. Robbins, S. (2005) identifies three types of factors that influence perception:1.Factors in the Perceiver: Personal Characteristics•Attitudes: feelings, beliefs or behavioral tendencies towards specific people, ideas, objects etc.•Personality: individual behaviors, temperament, emotions or state of mind.•Motives: reasoning toward problem-solving or achieving a goal•Interests: selective concentration on personal likes or dislikes•Experience: knowledge gained from past involvements or exposure.•Expectations: what is hoped to be achieved.2.Factors in the Target: Observed Characteristics•Novelty: uniqueness.•Motion•Sounds•Size•Background•Proximity•Similarity3.Factors in the Situation:•Time•Work setting•Social settingHow can a person's perception of others impact an organization's behavior? To find the answer to such a question one must first understand organizational behavior. According to Robbins, S. (2005) organizational behavior (OB) is defined as "a field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization's effectiveness." Organizations are run by human beings, not machines. For that reason, a person's perception can have either a positive or negative impact on an organizations behavior depending on the factors that influence his or her perceptions.Ones perception of other individuals within an organization can influence the level of commitment as well as cooperation of employees within an organization. Take family-owned and operated (managed) businesses for instance. According to Barnett, T. and Kellermanns, F. (2006) "Securing the commitment and cooperation of nonfamily [sic] employees is likely to be more difficult if they do not...

Find Another Essay On The Role of Perception in the Decision-Making Process Essay

Business Intelligence Systems in the Decision Making Process

2456 words - 10 pages The most common purpose for (BI) systems is to aid in the decision making process. BI systems collect data, store the gathered information in data warehouses, analyze the data and then present the data in easy to understand applications for the decision making process. The following studies research the role that BI systems play in the decision making process. The Role of BI in Decision Making Overview. Isik, Jones, and Sidorova (2013

Extensive decision-making process - consumer behaviour: analyse the many elements of EKB's consumer decision model in relation to consumer behaviour.

5457 words - 22 pages within the model also should be implemented, in order to ensure a realistic viewpoint of this process. As much as all researchers and publishers like to have a sound & systematic model, this is unfortunately not reality. We believe that our model failed to realise the situational influences which we found to play a major role in our decision making process, in regards to both the travel agent chosen and the airline choice.The role of the

The Role of Decision Making in the Pre-Crisis Period of India

2750 words - 11 pages Boyko IaramovIntroduction to International RelationsProfessor BondThe Role of Decision Making in the Pre-Crisis Period of India(15 March, 1959 - 7 September, 1962)More than thirty years have passed since the dramatic cling of arm in the remote Himalayan region of the Sino-Indian border. This Time gap seems to be appropriate for a correct reexamination of the conflict. The account of India's attempt to find balance with China, ever since the

The Role of Scripture in Christian Moral Formation / Ethical Decision-Making Today

1440 words - 6 pages The question of what the place and role of Scripture is in Christian moral formation and ethical decision-making today is not one that I believe has a single answer. There is the perspective of what I might believe it should be versus what it actually is, as well as how in reality it plays out in different contexts. Those Christians who identify on the more liberal end of the spectrum may differ than those on the more conservative end, as well

Consumer Decision Making Process

1940 words - 8 pages Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch

Decision Making Process

688 words - 3 pages decisions based on their working unit, such as setting monthly schedules, handling employee conflicts, allocating pay rises, and recruiting and disciplining employees. Senior managers are therefore experts in the line of industry they are involved in, while supervisors are seen as departmental specialists.Decision making is a process and not simply a choice of alternatives. Figure 1 illustrates the decision making process, - an 8 step process that

Decision Making Process Model

1776 words - 7 pages select the most appropriate action to solve the problem satisfying all stakeholders. Many methods have been developed to simplify the decision making process. In this paper, the rational model of decision making will be discussed first. Then, some of the factors that cause deviation in the rational model will be clarified. Rational Model of Decision Making Process The reason of discussing this model of decision making process first is because

Consumer Decision Making-Process

1327 words - 5 pages Challenged with competing products, companies are finding it more important to understand why a consumer would choose one product over another. To do this, the company needs to recognize the complex decision-making process a consumer goes through. The variety of products is always expanding, but with the consumers' limited temporal and cognitive resources, they cannot simply analyze all the products.Making rational choices does not only require

Decision Making Process

761 words - 3 pages others. There are several steps to decision making. Majority of the steps are in total of three, but I am going to discuss six.The six steps of the decision making process are:•Step1: Define the problem•Step 2: Identify available alternative solutions to the problem•Step 3: Evaluate the identified alternatives•Step 4: Make the decision•Step 5: Implement the decision•Step 6: Evaluate the decisionStep 1: Define the

Interpersonal Process: Decision Making in Organizations

889 words - 4 pages Interpersonal Process: Decision Making in OrganizationsThe crucial part of any organization is making good decisions in the various contexts. To reach good decisions, they need reliable information, experience in interpreting information, and reaching a consensus. However, this process of decision-making remains incomplete without the consultation process as the view and expertise of other people in an organization can help to admit one or alter

Using the theory of consumer behavior, conduct critical analysis on the decision making process

3791 words - 15 pages gatherer, gate keeper, decider, influencer, buyer, payer, user etc. In fact, family decisions making allows different members to become involved at different stages of the process (Hawkins, Best & Coney, 1998, p197). With this study, different roles in each stage of decision making process will be played by one member or multi-members.2. 2. 1 The role in the stage of problem recognitionProblem recognition is the first stage in the consumer

Similar Essays

The Process Of Decision Making Essay

1250 words - 5 pages Organizational behavior helps managers to improve the organization in a good way. Decision making process is the one of the behavior in human organizational behavior. According to McShane and Von Glinow (2000), “decision making a conscious process of making choices among one or more alternatives with the intention of moving toward some desired state of affairs”. Decision making is a linear process and it includes six steps such as identifying

Role Of Interest Groups In The Decision Making Process Of The European Union

2386 words - 10 pages impacts on the democratic quality of the European legislative process. By providing a background of interest groups and their influence in the decision-making process and comparing the role of interest groups within the European Union to those within the United States I will demonstrate the positive and negative qualities of interest group participation in the democratic process. In this paper, I will argue that interest groups are indeed a double

Evaluate The Role Of The Media In Tourist Decision Making.

1439 words - 6 pages Assignment Title:Evaluate the role of the media in tourist decision-making.Abstract:In evaluation of the role of the media in tourist decision-making, the concepts of tourism destination image, image formation and destination decision-making are utilised to expatiate with the author's personal experience as an assistant example. The exemplification links the different concepts together sequentially.Word Count: 1182This essay evaluates the role

The Importance Of Critical Thinking To The Decision Making Process

960 words - 4 pages The decision-making process in business is an important part of a company’s success. Making the right decision relies on using the attributes of critical thinking. The following will show the relationship between decision making and critical thinking and how one company uses critical thinking in its decision making everyday to maintain the company’s health and customer satisfaction. Critical Thinking “Critical thinking is the disciplined art