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The Root Of Media Bias Essay

1459 words - 6 pages

George Orwell, an English novelist, who once believed that Media Bias would gain too much influence over the people (Crick). So, should we be wary of what the media tells us the public, or should we put our faith into the media? Well to figure all this out, we’ll have to learn about the media, its bias, everything that goes on with it and how it has affected us so far. The root of media bias goes back to the nineteenth century and still has an influence on the public today (Discoverthenetworks). Media Bias has an impact on what is being shown to us today. There are four types of media bias, which consist of advertising bias, corporate bias, mainstream bias, and sensationalism. Advertising Bias is media bias where stories are chosen to please advertisers. This type of media bias can be shown through advertisements such as in television shows with stereotypical characters or similar to the propaganda that occurred in World War II. Corporate bias is another version of media bias which deals with corporations choosing whatever story they give to the media in order to please the public and themselves (Lendman). An example of corporate media bias is what CVS Caremark has stated about their stance towards the welfare of peoples health and their decision to stop selling cigarettes. Mainstream Bias is the type of bias that goes along with what the majority of the public believes or stands for, such as political opinions, statistics, and pop culture itself (Fact and Myth). The final and last form of media bias is sensationalism which essentially means that the media itself over exaggerates things such as plane crashes, therefore leading the public to believe that plane crashes happen much more often than let’s say, car crashes (Surguy). These four types of media bias have a profound effect on society and regardless if we care to notice, it does make an impact upon how the world’s perception of things; however the real question is if we should put our trust into the media or if we should take matters into our own hands.
Advertisement bias has a huge effect on how news is delivered to society. It changes the perceptions of an entire populous and influences people to behave a certain way as well. Advertisement bias is different compared to all the other types of bias because of the fact that instead of having a advertisement’s message stated clearly, pictures or words are used to invoke opinion and thought. Advertisement can also affect people’s opinion on their political views of readers. Advertising can damage the quality and the accuracy of content in the print, broadcast or online media. An advertising bias can also remind consumers that the product is consistent with their political opinions. . It also may increase the chances that they purchase the product. An example of advertising bias would be “green” products such as an Apple MacBook may look more attractive to liberal consumers. Another example would be Chevy Truck which is “American”...

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