The Seaside Music Festival Wrap Up-May 21st and 22nd
In the early 1900s it was a challenge to come up with a scheme to build on oceanfront property and attract people to come there. Now, generations later, the little town of Seaside Heights has received so much attention that it’s a wonder they haven’t transplanted The Brooklyn Bridge to Toms River just so tourists would be more comfortable crossing into the land of sea, sun and sin. The lure of Seaside Heights has attracted every legion of people from all over the tri-state area to this family oriented town for years.
The clubs may pack in thousands of dancers and twenty something’s, but the boardwalk still commands the real tourism with its booths, games and rides that have been staples here since the turn of the century. The carousel alone has been in the same place since 1932 and is the jewel of only two existing at the Jersey Shore.
The Seaside Music Festival is only in its third year, but already they have made great strides as far as getting the boardwalk community behind them. Continuity between businesses and city teamwork were evident this weekend thanks to festival co-producer Mike Schwartz. Fellow co-promoters Ryan Sharkey and Jose Anteo were also prepared with interns and section teams out in force to keep things moving. This year’s festival also had many loyal return participants such as The Aztec Motel and Sandbar, The Beach Bar, El Camino and Jack and Bills down the boardwalk as well as several others. Without these stalwarts there would be no festival, it’s a combination of geographic locations, logistics and a community that remains open to new things.
The entertainment was everything from daytime surfing lessons to national acts like Glenn Tillbrook from Squeeze. Highlights were of course the action at The Aztec’s brand new (the paint was still drying) Sandbar with Bands such as Midnight Electric (formerly Outside The Box) and Jo Wymer, Blondesense and Scott Rednor band who put May 21st on the festival map. I was on the hunt for disasters throughout the night and quite honestly, there weren’t any to find. The PA’s were kick ass and the crowds were friendly.
Other bars such as Klees reported great turnout and smooth sailing as well with multi tasking Joe Harvard and his band of merry men entertaining festivalgoers and locals alike. Saturday featured artists on the beach. New Jersey mainstays such as Bob Polding with Gary Oleyar (Loggins and Messina) did a set of their own unique blend of Acoustic/Electric/American Rock and roll. Sean Cox also had a set before making way for the ever-popular River City Extension.
Seaside Music Festival 2010 was much better than the last two years combined but they still have a large demographic to romance up on the boardwalk. But don’t write them off just yet because as this festival weekend proved, with steadfast vendor participation, built to scale events and good music, new people are coming around and joining in on this...