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The Selling Of Women In America

1748 words - 7 pages

The Selling of Women in America

Beautiful, skin-tight clothing, thin, blonde, long hair, and big breasted women are what people normally think of when they think of television commercials. This is very stereotypical but how stereotypical is it? Look at the media anymore and this is what the audience sees. There may be a change here and there with the hair color and how tight the clothing is but in all honestly this is what the public is seeing on television screens if they sit there and watch the television screens. Our society has brought about the sex appeal in women to sell their products. How true is all of this? From a series of surveys, an interview, observation, and case study I have chosen to prove that a certain “type” of woman is used in commercials and that she is used for her sex appeal in them.

I surveyed five girls and five guys on whether or not they think that women are used as sex objects and if there is a certain type of women that is used for these commercials. An interview was also done with my friend Lindsay to go into more detail on this subject. Many different answers were given but there were specific types of answers that the majority of the ten interviewees answered with.

In surveying these ten people that I have chosen I came up with some diverse answers and yet some similar ones. Sixty percent of the people surveyed reported that sports and sitcoms were the top two television programs watched. The main sports that are watched are football, basketball, hockey, and baseball, however, there were others mentioned. It was funny to see that the type of commercial that was mostly perceived by the surveyors was beer commercials, but other responses included sports, clothing, food, and cars. Six people responded yes, one no, one sometimes, and one probably to thinking that commercials during sports programs are directed more towards men. The majority of the participants said that beer and women are mainly the first two things that they think about when seeing a commercial directed towards men. The participant who responded ‘sometimes’ commented on a particular commercial with two girls wrestling and taking their clothes off in a fountain— “Are you kidding me!” Another participant made the comment of “They show beer commercials with women on them. If you were a girl, would you go grab a beer b/c a woman said to? I think not!” Amazingly so, when responding to the question of whether or not women are used inappropriately in these commercials, five people said yes, three said no, and two said sometimes. A male participant gave a response of “women are used too often as a source of attention while men aren’t.” However, another male participant quoted, “No, sex sells!” Every one of the participants said that there is a certain type of women used. The top three descriptions of her were—big breasted, slim, and attractive. Other answers were blonde, smiling, tall, curvy, long hair, and...

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