The Shift Of American Dreams Through Advertisements

1853 words - 8 pages

America is a country with wealth, dream and freedom. It is a dreamland, a paradise for many people from other places. Hence, America becomes a big melting pot for all diversities, all ethnicities. It seems a very big happy strong country that can manipulate other countries which our president believes that they need help. However, due to our wealth, our dream and our freedom, now we are all facing the very critical moment in U.S. history – we are the most materialist country in the world which we are facing a dead-end now. We are so materialistic that there is a movie called, “Material Girl”. Our world famous singer, Madonna, even sings a song called “Material Girl”. ...view middle of the document...

Since we produced, we had to find customers. Hence, America became a trading country within our society and people. There was a time in which the company would target their labor to be their consumers at the same point. We are still using this strategy today.Since most of the products targeted on working class and middle class levels, when the Great Depression came, Americans were facing a very harsh economic down slope period. Thousands of the factories closed down because no one could afford buying their products. Millions people lost their job due to the closed of manufactories. This became a horrified cycle which the World War II came and ended the Great Depression. During that time period, we were facing the second industrial revolution. Hence, 1920’s to 1950’s became a reflection of the up and down advertising industries.Advertising is accused of encouraging materialism and consumption, of producing stereotypes, of causing people to purchase items in which they are unnecessary and generally contributing to the downfall of our social system. The most prominent marketing strategy is to integrate brands into the lives of the consumers. As consumers people are subjected to an overwhelming amount of ads and this amount just keeps increasing. Anything else that is said has a fault or only true to a certain extent. Even car companies claim that their products are always better than the other competition even in the worse situations. Nothing in the world is perfect so companies should not try to portray that image. Advertising would be more reasonable if the advertisers were one hundred percent honest about their merchandise (Jevons 1-18).In the 1920’s, advertisement usually came with a detail description of the product. It usually had a list of the used of the product and the effectiveness of it. Gradually, advertising became using attractive woman, handsome young man or innocent toddlers to replace the description or the picture of the product. This change was mainly due to the mass production. More same products introduced to the public. Company needed to use different strategies to attract their customers and defeated their competitors. Advertising itself had become some of the most pervasive media in our society. They promoted the image of high self-esteem, successfulness through their products. This was the first American Dream – self-identify and self-esteem. The dream became evolving into the stock market where people believed their dream could come true. After the burst of stock market, people came back to the reality and faced the question again, “what is our dream?” (Jevons 1-18).Declared the U.S. involvement in the World War II created another American dream to its citizens. The saturated market created more fantasy to the public. More often, those fantasies were a lie. Modern advertising evolved to become the single largest contributor of apathy and numbness, lies, and materialistic views to our society....

Find Another Essay On The Shift Of American Dreams Through Advertisements

Advertisements of the 21st Century Essay

793 words - 3 pages Humphries 1Kelsey HumphriesAndrea MillerEnglish 111March 10, 2014Advertisement of the Twenty First CenturyYou see them everywhere you go, in the car, in the mall, in newspapers, in magazines, in yearbooks, and on TV. What is this we see everywhere? Advertisements, which are "a paid announcement, as of goods for sale." Advertisements help promote items, stores, etc. People or businesses purchase ads in hope of gaining more popularity over what is

Freedom Through the Pursuit of Dreams in Their Eyes Were Watching God

4023 words - 16 pages Freedom Through the Pursuit of Dreams in Their Eyes Were Watching God      After the Civil War and the emancipation of the slaves, the ex-slaves could not find enough good work to earn a living. Jim Crow laws were installed to push blacks further away from reaching their dreams. These laws were enforced after Plessy v. Ferguson conviction that blacks and whites could have everything "separate but equal." This included schools

The Power of Dreams

2266 words - 9 pages , and have the ability to let us peek into the future. Throughout much of human history people have been fascinated by dreams. The entire fates of some religions were shaped through prophecy, and dreams. Native American tribes such as the Yuma, and Dakota believe that dreams are messages of the future from the gods. Ancient Egyptians have similar believes about precognitive dreams, and hoped gods would forecast the future through dreams. There were

The Purpose Of Dreams

2182 words - 9 pages about the issue, most people feel that dreams are meaningful and have a purpose. Analyzing dreams may show that dreams are a source of foretelling the future, or an extension of the waking state.Dream analysis is a process that has been around for nearly four thousand years. It is believed to have originated in ancient cultures and religions, and it is a practice that is still very popular in today's society. Dreams have been analyzed through

The Science of Dreams

1586 words - 6 pages epilepsy. Dreams are different according to when the dream occurs in relation to the period of sleep. During the REM stage of sleep and at other times or non-REM sleep. There are four stages of sleep. As the sleeper goes through the stages of sleep the brain waves decrease in frequency. After the sleeper goes through the four stages of sleep, the sleeper goes back through the stages until they are back in stage one. This stage bone is

The Reality of Dreams

1114 words - 4 pages studies, the Id is our primitive desires and these desires flow freely in our dreams because we are not trying to repress them. In reality we cannot say or do anything we want because there are consequences. In dreams, desires run free. The fact that the magistrate is even dreaming of the barbarians in any manner reveals his attraction to them. It is often tough to interpret a dream, but readers can infer the meaning through dreams classic symbols

The Mystery of Dreams

671 words - 3 pages service on prophetic dreams in 1968 to try and prove that it is true. He spread word of its address in newspaper articles and through television appearances in which he urged anyone who thought he or she had a prophetic dream to send it to that address. To date he has received 8 000 descriptions of dreams, of which only approximately 50 came true. Are these stories about “dreams that came true” purely coincidental? The fact that there is more

The power of dreams

1459 words - 6 pages this you don't have to be restricted to do all the things you do in real life but you could do whatever you like because it's your mind that's controlling you not your body and gravity. For example, you could fly or walk through walls.The powers of dreamsThe dreaming world could be a very powerful thing so much so that it causes a baby to be born because of lucid dreaming. In a true story taken from the book called Living with Dreams a woman

The interpretation of dreams

677 words - 3 pages Many people often wonder why we have dreams and if they even mean anything. In Freud'sThe Interpretation of Dreams, he claims that dreams are indeed meaningful and the reason why they are is because dreams represent wish fulfillment. In The Interpretation of Dreams Freud goes into specific examples of why dreams convey unfulfilled wishes of the person that is having the dream. Freud's examples are crucial in this work because before it was

The influence of Dreams

1192 words - 5 pages The exact definition of a dream is a, 'fantasy, ideal or aspiration, beautiful or ideal person or thing'. However, I believe that a dream is not just an everyday term that we use to pursue a goal or fantasy, it changes people's lives and by my judgement without serious dreams there would be no meaning to our existence on earth.Without dreams there is no point of us waking up in the mornings, or even for us going to sleep at night, because dreams

The dreams of alice

827 words - 3 pages The Dreams of Alice Many people have argued that hallucinogenic drugs influenced Lewis Carroll's novel Alice's Adventures in Wonderland. However, upon closer observation, the story more closely resembles the experiences people have while dreaming, rather than while under the influence of drugs. There are numerous examples throughout the novel which support the idea that it is based on dreamlike experiences. The first example of

Similar Essays

The Observation Of The American Dream In Winter Dreams

813 words - 3 pages effort not race. Fitzgerald was able to capture the inner voice of the American Dream in Winter Dreams. As you read about Dexter, the main character, you can get the full vocalization of the American through his work, love, and his failure. Dexter becomes a wealthy man at a very young age by striving to by the best laundry in town, because of his hard work he solidifies the idea of the American Dream. Dexter’s genealogy suggests that he was not

Through The Careful Reading Of American Colonies

1435 words - 6 pages Through the careful reading of American Colonies, written by Alan Taylor, it is clear that there are vast differences as well as a number of similarities between the European competitors as they began to colonize the Americas but diversity can also be found within the colonies they would create. American Colonies shows a close relationship between climate, the state of the economy, and the development of slavery. The varying climate within the

Sandra Cisneros Vs. F. Scott Fitzgerald's American Dreams As Shown Through "The House On Mango Street" And "The Great Gatsby"

667 words - 3 pages Sandra Cisneros' version of the American Dream can be defined through the lives of the characters in "The House on Mango Street". Using several vignettes throughout the book, Esperanza, the narrator, reveals Cisneros' interpretation of the ideal American life. This American Dream can be compared and contrasted to the one presented by F. Scott Fitzgerald in his novel, "The Great Gatsby".One part of Cisneros' American Dream is the desire to have a

The Advertisements Of Mercedes Cars Essay

1026 words - 4 pages that the difference in advertisement of any product comes also from the hidden meaning that the advertisers want the consumers to understand, and this message has also a relation with the type of magazine where the product is advertised.The third difference that can be seen through out the advertisements of Mercedes cars is the society influence which means to which public this magazine is addressed. This difference depends on the characteristics of