This website uses cookies to ensure you have the best experience. Learn more

The Importance Of Market Research For The Valley Yellow Pages

2025 words - 8 pages

The Importance of Market Research for the Valley Yellow Pages

Whenever a company has a new product or service it would like to offer to the public there are always questions it needs to answer and analyze first. For instance, who is the target market or markets we want to appeal to? Is the market receptive to a new entry or are the products or services already there sufficiently entrenched barring any successful new release into the market? How well will our product or service address the wants and needs of our customers? The answer to each of these questions requires this firm to conduct research, specifically market research, to gain the knowledge they seek. Using the Valley Yellow Pages Company as an example, this paper will define market research, identify the different types of marketing research used, and describe the importance of this research to the organization.

Marketing has been defined as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual (customer) and organizational objectives." One of the key aspects of any marketing strategy is research. Research is the way in which a firm gathers information so they can make intelligent business decisions. One company that utilizes market research is the publisher of the local print telephone directory, the Valley Yellow Pages. For a business like Valley to succeed with its marketing plan, they must be able to locate, satisfy, and retain customers while making a profit. In addition, they need to know who their key demographics are and what the public’s perception is of the print yellow pages ("Morebusiness.com", 1998-2011).

What is Market Research?

This is where market research comes into play. It begins with a plan that charts how relevant data is to be collected and analyzed so that the results are useful and relevant for making marketing decisions. Then it collects this relevant data for the company using various research methods, such as survey questionnaires, in-person and telephone interviews, observations, focus groups, and case studies. An analysis of this data can reveal a tremendous amount of information that they may not have known. For example, responses to their surveys may indicate that their customers have a poor initial perception of the company’s products or services, a lower-than expected opinion of the company itself, or a belief that the product or service is overpriced. This data provides a solid foundation for a company’s marketing strategy by reducing uncertainty, facilitating decision-making and highlighting any consumer problems that may exist. This is what is at the core of what market research is all about ("Morebusiness.com", 1998-2011).

The Valley Yellow Pages has been an independent publisher of print telephone directories in Northern California since 1987 when three executives from Pacific Bell, the utility company that...

Find Another Essay On The Importance of Market Research for the Valley Yellow Pages

The Valley of Hope Essay

764 words - 4 pages Nick still judges Gatsby, “It was the only compliment I ever gave him, because I disapproved of him from beginning to end” (154). Nick’s experiences in New York have only solidified his new perspective of people; there is no hope for people to change. In addition to support the theme is the Valley of Ashes. The Valley of Ashes, a territory of death and sorrow, is an epitome of lost hope. This area is slowly dying from the ashes and is the

The Relevance of Market Research Essay

560 words - 3 pages for products and services. Considering market research as a vital tool, the strategy of performing surveys about customers' opinions and needs as well as to incentive customers' feedback is essential. A depth research would allow the company to find out, for example, what customers think about Timberland as brand and product and their preferences when comes to design, price and location. Consequently, the responses would support decisions about

Stem Cell- clearly describes the benefits of stem cell research to modern medical research and advancement- done for a high school Anatomy/Physiology class-5 pages

1709 words - 7 pages government approved guidelines last week (Aug 3) for stem cell research, a move likely to allow Japanese laboratories to start studies on building tissue from embryonic cells by the end of the year. The guidelines stipulate that embryonic cells used in research would be taken only from those made for fertility treatment that would otherwise be discarded. Research on cloning humans or creating sperm and ova is strictly banned. ISRAEL: There is no law

Bridging the Valley of Death

2275 words - 9 pages . With government investment in R&D such as through the Recovery Act funding, the so called “valley of death” between researching a new technology and bringing to market may be overcome (Murphy & Edwards 2003 pp 3-4). Another reason for under-investment in R&D is the inherent risk associated with investment in a process that may result in no net gains such as if the research does not lead to a new technology of if the new technology does not

Lily of the Valley- Botany

619 words - 2 pages First cultivated in 1420, the Lily of the Valley has a rich history. It was known as Our Lady's tears because Mary shed tears at the cross and her tears turned into this beautiful perennial. Legend has it that this flower came from the blood of St. Leonard during his fight with the dragon. Although there are many stories regarding its existence, one thing is for sure, the Lily of the Valley, signifies a return to happiness. Its history has

into the valley of elah

1142 words - 5 pages these experiences through video recordings and photographs that were shared with his father. Through the grainy video recordings we see Mike driving a military convey. Under military standing orders, a soldier is not allowed to stop a vehicle for anything in the middle of the road. If “someone or something gets in front of you, you do not stop. [If] you stop, shitheads pop up with RPG's and kill you all dead” (In the Valley of Elah 2007). Under

Censoring the Pages of Knowledge

1701 words - 7 pages Censoring the Pages of Knowledge Imagine a world where you could not read or own any books. How would you feel if you had someone burn your house because you have books hidden within the walls? One of the most prevalent themes in Ray Bradbury's novel Fahrenheit 451 is the idea of censorship. In Bradbury's fictional world, owning books is illegal. A fireman's job is not putting out fires like one may assume. In Fahrenheit 451, a fireman has

Research on the Importance of Corporate Governance

2130 words - 9 pages and importance of corporate governance alongside the concurrent effects it has on businesses.   Research Objectives In order to guide my research, three key objectives were posed and investigated to understand the breadth of this subject. The objectives are as follows: 1) What is the true importance of Corporate Governance in the corporate world? 2) Does Corporate Governance pose a significant impact on the performance and valuation of

The Importance of Stem Cell Research

1805 words - 7 pages mouth and the cells would travel by bloodstream to the location it was needed. Advancement in stem cell research has made it possible for some of a patient’s diseased cells to blend with new cells (Odle). This allows for the new cells to adapt and take over the diseases cells so the bacteria or virus does not continue to grow and become worse (Saar). In order for the stem cells to work properly, they must change into a specific form will help the

The Brain By Sexy Body a research paper of 11 pages

3346 words - 13 pages : This is a combination of sugar and water) and water are able to enter the brain. Unfortunately they don't prevent narcotics from entering the brain). This barrier consists of a network of unique capillaries. These capillaries are filters for harmful chemicals carried by the blood, but do allow oxygen, water and glucose to enter the brain.THE DIFFERENT SECTIONS OF THE BRAINThe brain is divided into three main sections. The area at the front of the

The Importance of Research in Psychology

786 words - 4 pages Research is a necessary skill in the Psychology field because it is the key to observing, diagnosing, and treating clients with psychological problems. “Among the health care professions clinical psychology is one of few to provide extensive research training.” (Howes, 1996) Clinical Psychologist uses the scientific method as the procedure for research. Psychology is the only mental health discipline that has its roots in academic research

Similar Essays

The Importance Of Market Research Essay

1051 words - 4 pages The Importance of Market Research Apple Inc is a multinational corporation founded in 1976 in Cupertino, California, by Steve Jobs and Steve Wozniak and was originally named Apple Computers, Inc (Apple, 2011). The company began as an organization that sold computers and computer hardware but this has led the way for the company to create innovative products in the field of electronic MP3 players, cell phones, entertainment, and media products

The Importance Of Market Research: Whole Foods

927 words - 4 pages The Importance of Market Research: Whole Foods Marketing research is invaluable to an organization. The information that is gathered from marketing research allows the management team to make educated decisions. Market research tools are chosen for various reasons, it may be a financially feasible choice for the organization or the organization may be graced with the capability to use many different tools. This paper discusses market research

Importance Of Market Research Essay

1036 words - 5 pages . One of the main benefits of market research is that it helps one to communicate in an effective manner. Research on the market returns valuable information that can be used to determine effective communication channels for the business. It is important for a business to understand its customers. This is the only way the business can establish an effective communication channel with its customers and other shareholders. An effective communication

Valley Of The Kings Essay

866 words - 4 pages prevent it from collapsing. Touch-up were also made for the paintings on the wall. Sculptures were also placed in this massive system of tunnels with tombs. The paintings also described life lessons for those who managed to enter (Ross). Painters would make the sketch of the painting, others would do the coloring. Much labor was put into The Valley of the Kings (Hart). Modern and Historical Uses of the Place Valley of the Kings was used to store dead