This website uses cookies to ensure you have the best experience. Learn more

The Importance Of Public Broadcast Television

2013 words - 8 pages

In the beginning of broadcasting, public broadcasting was not quite important or seen as useful. Commercial broadcasting was all the rage; the blitz for commercial station licenses went on from the 1940's – 1950's. However, The Federal Communications Commission (FCC) did reserve many frequencies for educational television (ETV). These stations were just beginning to be used in the early 1950's for universities and other nonprofits. Public-service broadcasters try to show programming that will improve society by informing. This is the main difference between public and commercial. Commercial broadcasters only care about attracting the greatest amount of people by showing popular material while increasing their profit with commercials and sponsors. Today, Public Broadcasting Service (PBS), and its 360 member stations are said to reach over 110 million American viewers and close to 19 million on the internet. According to a pole conducted by the Roper Center for Public Opinion Research, PBS, has steadily been seen as America's most trusted national institution since the mid 2000's. Stations such as PBS are constantly struggling to compete with corporate giants such as ABC, NBC, CBS, etc.
It is hard for public broadcasting to compete with commercial television. They do not have the funding for shows such as Lost, NCIS, Law and Order, and all the other popular shows. Public broadcasting has to rely on funding from the government, loyal viewers, and private sponsors, while commercial television sells spots for advertisements that can sell for as much as $780,000, or more, depending on how many viewers are expected for that specific show. Even still, it is obvious that commercial television has a much fatter wallet than public broadcasting. It is almost impossible to put a show together that can compare to one on other networks. This is why the brains behind public broadcasting have to think outside the box. The trick was to provide programming that would serve as an alternative to commercial television. According to author Jason Mittell, “One of the challenges of this strategy is that public broadcasting has always served as the default home to programs with low popularity, as commercial broadcasters have cornered the market on genres with mass appeal.” (117)
While commercial programming focuses on mostly entertainment, public broadcast programming folds in how-to shows, science shows, performing art shows, history shows, and occasionally foreign programs. This is how public broadcast television contributes in a world dominated by commercial television. In PBS's mission statement, it declares, “To achieve our goals as a public service provider, we collaborate with producers and our member stations to involve viewers in pursuits of the arts, education, and cultural, political and environmental awareness. PBS makes every effort to deliver media content that encourages viewers to become active participants in promoting change and shaping their...

Find Another Essay On The Importance of Public Broadcast Television

The Importance of Comprehensive Sex Education in American Public Schools

846 words - 4 pages One of the most controversial topics amongst American teachers and parents is that of comprehensive sex education in public schools. Some feel that comprehensive sex education in public schools goes against their religious beliefs and instead opt for more abstinence-only until marriage programs. Some choose a more factual approach and insist on that comprehensive sex education is necessary. Others believe that sex education should be left

The Importance of Teacher Tenure in Public Schools

665 words - 3 pages , for example obvious incompetence or severe misconduct. Tenure offers job security to teachers that have successfully completed their probational period of teaching. (Heard) So the questions is, should teacher tenure be abolished in public schools? One's answer should be no. Teacher tenure is important and should be kept in public schools for the dedicated teachers that have earned it. Teachers spend countless hours lecturing, grading papers

Assignment: 1) Compare Broadsheet And Tabloid Newspapers 2) Compare Broadcast News 3) Compare The Newspaper's Headlines With The Headlines Of The Broadcast News

972 words - 4 pages copies are sold per day.2) Broadcast newsNews broadcasted on terrestrial television channels can differ as each have their own stances towards politics (their own bias), also depending on news in different regions, the reports will subsequently vary.What makes the news to a program and not just to a list of current events?The broadcasted news on television is not only a list of information. It is more a program as the news stories, through live

The Essay "Broadcast Engineering" is about all aspects of the broadcast engineer occupation, including work setting, education required, and pay scale

1066 words - 4 pages , positions for broadcast engineers are diminishing by seven percent. Just in Washington, there are expected to be about thirty-two job openings per year. Many issues affect the outlook of broadcast engineering: a current oversupply of technicians make for tough competition for jobs, computers, which are slowly decreasing the need for control technicians in studios and, the growth of television is growing slowly now that all major cities boast at

The History of Television

1734 words - 7 pages commercially available since the late 1920s but in very small quantities. Since then television had become a bit more common in houses or business institutions because of it’s purposes. Which are entertainment, and news. In the 1950s, television shaped public opinion among citizens. After the introduction of color television (mid 60s), it has become more available for the ‘average‘ person. In my essay I will analyses how television has changed

The Impact Of Television

3461 words - 14 pages weaknesses to the way that it does things. Television is an outgrowth of film and film is an outgrowth of theatre. In a nutshell any subject that makes a good theatrical performance makes popular TV, and by the same reasoning any subject that doesn't, doesn't. Put another way: TV favours the elements of a public show. It requires no skills to watch it. It can amuse a child. It favours the simple over the complex, the concrete over the abstract, loud over

The Influence of Television

1003 words - 4 pages The Influence of Television Television is a source for top entertainment adored by all ages but the programs are influencing the eyes of the viewers both in a good and bad way. Violence, sex and bad language is currently shown at earlier and earlier times, leaving especially children prone to mature viewing. With the

The Impact Of Television

984 words - 4 pages . Bibliography "Background Information: The Impact of Television on Children's Education." Http://haas.berkely.edu/~atham/background.html (October 21, 1996) Murray, John P. "Children and Television Violence." Kansas Journal of Law & Public Policy, 4, No. 3 (1995), 7-14 "Top 50 Movies, 1993." The World Almanac and Book of Facts. 1995

The Impact of Television

1069 words - 4 pages lack of initiative. Television is such a small part of a much larger picture and its benefits far outweigh its faults. The idea of television as an informative and education media must be embraced in the future to receive its full benefits. Even the thought of a society without television is incomprehensible to many.Bibliography'Background Information: The Impact of Television on Children's Education.' Http://haas.berkely.edu/~atham/background.html (October 21, 1996)Murray, John P. 'Children and Television Violence.' Kansas Journal of Law & Public Policy, 4, No. 3 (1995), 7-14'Top 50 Movies, 1993.' The World Almanac and Book of Facts. 1995

The Censorship Of Television

1130 words - 5 pages Is television really influencing your children in harmful ways? I say that it is societies fault because parents should be paying more attention to their children. If the parents don't want to take the time to listen to there kids then who will? If the children grow up barely seeing there parents are expected to grow up perfect little angels. Was the world ready for the creation of the television? I will talk about why people believe that

The Reality of Television

1384 words - 6 pages Ever since its invention, television has been a popular device used for both entertainment and relaxation. According to a recent survey, the average child spends at least 4 hours each day watching television. By the age of sixteen, he or she will have spent more time in front of the screen than at school (Witt, n.d.). As a result it has a big influence in the development of children. Although it presents itself with benefits, it is also

Similar Essays

The Importance Of Improving Public Education

1579 words - 6 pages meant to. Works Cited Anderson, Nick. “Obama: Revise No Child Left Behind Law.” The Washington Post 14 March 2010. Print. Bailey, Stephen K., and Edith K. Mosher. “ESEA: The Office of Education Administers a Law.” Syracuse University Press. 1968. Print. Isaacson, Walter “How to Raise the Standard in America’s Schools.” Time Magazine 15 Apr. 2009. Print. Jackson, Derrick Z. “The Death of Public Education.” The Boston Globe 6 Apr. 2010. Print. McLaughlin, Milbery W. “Evaluation and Reform: The Elementary and Secondary Education Act of 1965, Title I.” Ballinger. 1975.

Television And Media Effect On The Public

4832 words - 19 pages Television is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that people's perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement

Discuss The Importance Of Good Communication For Effective Public Relations

1723 words - 7 pages impact on the receiver’s mind and they should also understand and interpret the message correctly. Finally as mentioned before, communication is a two way process which means that the audience must give feedback and reviews to the company. The importance of good communication in public relations is obvious. Without communication, there is no mutual understanding which is fundamental in public relations. Good communication includes various

The Importance Of Public Speaking Skills In University Lecturing

1613 words - 7 pages COR109 Communication & Thought Assessment Task 2: The Analytical Report A report on the importance of public speaking skills in university lecturing Prepared By: William Haycock 1077170 Prepared For: Suzanne Breeze, Tutor, University of the Sunshine Coast Referencing style: Harvard referencing style is employed Word count: Date of submission: 9 May 2014 EXECUTIVE SUMMARY   Table of Contents 1.0 Introduction 1 1.1