The Sponsorship Scandal Essay

2386 words - 10 pages

An honest politician is one who, when he is bought, will stay bought.- Simon CameronIntroduction & BackgroundAfter the 1980 referendum, which saw a narrow victory for the federalist side, Québec sovereignty was considered to be an almost dead issue and placed on the back burner. However, events in the following years would lead to the resurgence of the sovereigntist cause. In 1982, the Canadian Constitution was patriated, though the Québec government did not sign onto this document. While the constitution still applied to Quebec, efforts were made in future years to amend the constitution to have it be accepted by the defiant Province. But, both the Meech Lake and Charlottetown Accords failed at getting the job done.A decade later in 1990, Lucien Bouchard, then a federal Progressive Conservative cabinet minister, led a coalition of Liberal and Progressive Conservative members of parliament to form a new federal party devoted to separatism, it would be called the Bloc Québécois. In 1993, Quebec elected 54 Bloc MPs to parliament, which made it the second largest party during that session and gave it the role of the official opposition. In Quebec, the 1994 provincial election brought the Parti Québécois, led by Jacques Parizeau, into power. The party had promised to hold a referendum on sovereignty, and soon after Mr. Parizeau's win, he delivered on his party's promise. The 1995 Quebec referendum took place on October 30th, and the motion to pursue Quebec's independence was defeated by an extremely small margin; 50.58% voting "No" to 49.42% voting "Yes". Though the people of Québec voted, by the narrowest of margins, to remain Canadians, the referendum provoked questions about Canadian identity and Quebec's place in Confederation.Shortly after that referendum, the federal government began a pro-federalism advertising campaign to boost its profile in the province of Québec. Founded by Jean Brault, Groupaction Marketing Inc. was one of the advertising agencies chosen for government contracts. Under normal circumstances there is a no problem in the hiring of a marketing firm for political advertising, but when stolen money falls into the picture, it becomes a conflict of interest and individuals have to be held liable. The goal of this research paper is to demonstrate how Groupaction Marketing Inc. and the entire sponsorship scandal in general, represent the failure of the Liberal government with reference to their ethical responsibilities to Parliament and through it, to the Canadians people.Within the Canadian context, the sponsorship scandal has reached 'gate' status; meaning that it has come to signify the same level corruption and affront to the public interest as in the Watergate scandal that caused American President Nixon to resign. "Sponsorgate" was centered around 1993 up to January 2006 and involved the Liberal Party of Canada, but mostly its Québec branch. The original...

Find Another Essay On The Sponsorship Scandal

Libertine or Liberal? the real truth regarding Bill Clinton

2301 words - 9 pages Media AudiencesShane GladstoneBased on your work in part one, suggest a research project that might follow on from the questions established by your chosen text. Using discussion material as a theoretical and methodological base, locate a main hypothesis/research question, and suggest how you might apply it to an actual research project?Original Question: Libertine or Liberal? The real scandal of what people know about Bill Clinton.The media's

Branding In Sports Essay

1828 words - 7 pages , and also is a mark that shows ownership. With relation to sports, branding doesn't always show ownership, however it does show sponsorship. The affect of branding on sports can be seen just about anywhere or anytime. For example, just about every stadium in North America has some corporate sponsor associated with it. Along with the Eagles, there's the Trans World Dome (St. Louis Rams), Qualcomm Stadium (San Diego Chargers), Gillette Stadium (New

Unregulated Capitalism Undermines the Legitimacy of Liberal Democracy

2434 words - 10 pages these policy decisions have to do with strategic communications, which have become pervasive in a capitalist economy (Kozolanka 359). For example, the Canadian sponsorship scandal, in which government funding that was intended to promote Quebec was used instead to foster business relations, illustrates how capitalism can lead to deficient democracy (345). Such strategic communications have become more common since the new policy making process

Today's Youth: Should the government of Canada coordinate the organization of youth groups that would encourage patriotism, good social skills, and good work habits?

1319 words - 5 pages , and to model the same behavior that they wish the youth to emulate. Ironically, the Federal Liberals, who have been running the country for many years, are sending the wrong messages to today's youth in the wake of the sponsorship scandals.Government officials may demonstrate good ethics and various beneficial leadership qualities, but the government should not be seen as the moral watchdog for today's society. In today's modern world there are

Canadian Democracy: A Lack of Transparency and Accountability in Canadian Politics

1384 words - 6 pages ), there would then be less obstructionism for Harper to pass bills as a minority government. One last point, which is now forefront in the media today, but which began years ago is the Conservatives “In-and-Out Scheme”. Harper used the sponsorship scandal which the Liberal Party was entangled with to present his Conservative Party as one which values accountability. His accountability platform boasted over 60 individual points including: strategic

Corporate Social Responsibility

1546 words - 6 pages outputs such as sponsorship, cause-related marketing, and pure philanthropy can be positively correlated to both “in-role” and “extra-role” consumer behaviors. In-role behaviors consist of directly supporting the company through acts such as purchasing, while extra-role behavior is the indirect support that includes actions such as suggestions to friends (Lee & Lii, 2012). The study was intended to demonstrate that positive CSR campaigns will increase

The Effectiveness of a Celebrity Spokesperson in Advertising

2147 words - 9 pages out of clutter and if the chemistry between the brand is right, the buzz could turn into an uproar” (Dr. K, Puja, 2006). On the other hand, negative publicity affects the product when damaging information spreads on the celebrity. This can be direct or indirect on the company and product, e.g. Tiger Wood and his sex scandal publicity. Before his discretion in the media spotlight, Tiger perceived as a saint, he had the perfect marriage, kids and

Censorship and Political Misinformation

1934 words - 8 pages /George_W_Bush_approval_ratings.svg/2000px-George_W_Bush_approval_ratings.svg.png Fig. 1. -This chart tracks the approval rating of former president George W. Bush following the September 11th attacks 1. Defeat terrorists such as Osama Bin Laden and Abu Musab al-Zarqawi and destroy their organizations. 2. Identify, locate and destroy terrorists along with their organizations. 3. Deny sponsorship, support and sanctuary to terrorists. 4. Diminish the underlying

Canada's Electoral System

2407 words - 10 pages and burn after twelve years in power because of the anger accumulated by Canadians over the sponsorship scandal recently. This is what Canadians voted for, is to have a change in government and a leader that stands up for Canada or is it? Do Canadians want to see a new electoral system used in the federal elections or to stick with the Single-Member Plurality that Canada is currently using? Which system is going to bring out the most voters and

Analysis of the Opening of a Thriller Film

4216 words - 17 pages celebrity and then indicates the page number for more about the story. I decided to design the front pages of a tabloid newspaper because they appealed more to me. The middle-market tabloids such as, the ‘Daily Mail’ are concerned with a very different readership - that of wealthy women. Weekend supplements and carefully placed sponsorship ensure that these titles are a cheap alternative to a magazine, while sports

African Diaspora in Sports

3471 words - 14 pages a consequence, he announced that he would be taking a break from professional golf. Not only did this effect the ratings for golf , but resulted in a loss of millions of dollars in some companies. Due to these infidelity scandals, several companies re-evaluated their endorsements and sponsorships to Tiger Woods. Companies like General Motors, Gatorade, and Accenture completely terminated their sponsorship deals. Contrarily, Gillette suspended

Similar Essays

Does Olympic Coverage Improve Consumer's Perceptions? Case Study From University Of Western Sydney Questions

1144 words - 5 pages 1. What were the consumers pre olympic perceptions of radio station 2UE?2. Who was 2UE's audience?3. How was the information for segmenting and profiling 2UE's audience sourced?3. What were 2UE's aims as an Olympic sponsor?4.What were 2UE's aims as an Olympic sponsor?5. Do you think 2UE's sponsorship has altered consumer perceptions of the station?6. Were 2UE's advertising and promotional efforts effective?The 2UE radio station has an

Virtuous And Pure Hearted Need Not Apply: Can Politians Succeed Without Underhanded Techniques?

1479 words - 6 pages The political state in Western nation governments is in turmoil. Watergate, illegal wars, sex scandals, wire-tapping, missing money, and the now infamous Sponsorship Scandal here in Canada, are just some of the most popular reasons that citizens trust their leaders less and less. There is a general political apathy in Canada these days. The common feeling is that one crook being elected is more-or-less the same as some other crook being elected

Minority Government In Canada Essay

850 words - 3 pages minister's from Chrétien's administration, as a result martin refused to sign papers that would allow former ministers to stay in Parliament. This had very little impact on martin's popularity as the public viewed this as a refreshing change, however, when the sponsorship scandal broke out , this had a reverse affect, as it seemed it was Martin's attempt to blame it on past government. (http://en.wikipedia.org). Although things may appear a bit

Developing A Public Relations Plan For The Susan G. Komen Foundation

1035 words - 4 pages , reputation and its organizational objectives to discover a cure for cancer. The steps to achieve my goals are to write and define the objective ot the organization or foundation to management on an approach how to handle the crisis and or scandal. The design would be based on how to mitigate the impact of negative publicity and crisis. Provide specific, measure results oriented and time bound referencing the foundations marketing and sales objective