“Blogging is an art, same as any other method of self-expression. Some are better at it than others” (Hugh Macleod, n.d.).
With the rapid advance and spread of technology, blogging gained a wide interest worldwide. There are now over 152,000,000 blogs on the internet. This phenomenon has also reached Lebanon to become a way in which any person could express his opinions and thoughts freely and share them with the world. Many Lebanese blogs have gained fame with time; they discussed issues of interest to everyone and recent activities and events, as well as provided entertainment and leisure to the public. One of these blogs is “A Separate State of Mind”. This blog has been active for three years, run by Elie Fares, a medical student. Another blog “Hummus For Thought” has been active for almost three years as well, run by Joey Ayoub, a blogger. “A Separate State of Mind” has by far been the most successful between both blogs in Lebanon and the region; it has grown fast, serving its audience’s needs, and thus attracting more and more followers.
The author of “Hummus For Thought” has been posting on a regular basis since the blog’s establishment. The posts are mainly social, with many political ones regarding Lebanon and the region, as well as stories and entertainment such as movies. The posts are always up-to-date and include recent activities and events. The author includes his own opinions and experiences into his posts, which are always about causes close to his heart, spreading more awareness and letting people acknowledge his opinion. His posts are always logical, with acknowledged sources, although not many expert opinions have been mentioned throughout his posts. A very notable thing in this blog is the great number of photos contained in many of its posts, as well as some posts which contain a lot of statistics and numbers.
On the other hand, “A Separate State of Mind” is a Lebanese blog that has gone viral across Lebanon and the region in a short period of time. Its posts are always up-to-date and contemporary, covering subjects related mainly to Lebanon and other subjects of interest to the author, such as politics and movies. This blog is mostly personal, concerning the author and his own thoughts and opinions, unlike “Hummus For Thought” which mainly looks like a news blog, which makes the reader more attached to Elie’s blog. The posts are focused on the author’s point of view and opinion on a variety of events, in which he resorts to the criticizing angle in most of them, such as in the post shown in figure 1. Many posts are presented in a humorous manner rather than in a serious way, making the ideas more ironical and closer to the reader, and thus making the reader more interested by relating to what is written. The majority of posts on this blog contain media, photos and videos, in reasonable amounts, relating to the topic discussed. Also, quotes are included in many posts with acknowledgment of their sources.
In terms of...