This website uses cookies to ensure you have the best experience. Learn more

The Success Of Tylenol Essay

897 words - 4 pages

The Success of Tylenol


During the 1900's, the McNeil company developed and established Tylenol into a well known and recommended analgesic. It has become recognized world wide as a safe brand of acetaminophen. The name Tylenol has become identified as a trusted, safe drug that people can easily purchase over the counter for their ailments. Tylenol is still recommended by doctors even though there was a cyanide scare in the history of the company. It has been discovered by my independent survey that consumers use Tylenol for their pet's needs also.

Through the many years that Tylenol has been on the market, it has been a highly recommended analgesic by doctors. Reports show that doctors recommend Tylenol for headaches three times more than Advil, five times more than Excedrin, and seven times more than Aleve(Tylenol.com). Tylenol is also one of the mostly used analgesics by hospitals. Some of the reasons it is recommended so highly is because it is gentle on the stomach and is less likely to react with other medications. This would enable people with hypertension and gastrointestinal ulcers to use this medication. Arthritis experts also recommend Tylenol for osteoarthritic patients due to its wide margin of safety. The Tylenol Elixir product also has a proven record of safety and recommendation by doctors when used according to the correct dosage. These products ushered the McNeil company into a world wide company with well known products liked by the consumer. In a independent survey by myself, I found that seventy-nine percent of the people said they used Tylenol products. The recommendation by doctors of the safe product helped to establish the Tylenol products as being trustworthy and reliable for the consumers in making their lives more comfortable and happier.

An individual(s) for unknown reasons attempted to attack the product Tylenol possibly to create fear and decrease sales of Tylenol by lacing some Tylenol capsules with cyanide. This happened on two occasions, the first in 1982 and the second in 1986. These episodes could have been devastating to the McNeil company by drastic decrease in consumption of the Tylenol products. The McNeil company rallied to the situation to counter this possible decrease in consumption. According to "Laurels: The National Business Hall of Fame", Tylenol's share in the one billion dollar analgesic market commanded thirty-five percent of the market before the 1982 incident. At the time of these episodes, consumer trust was damaged and market share decreased to seven percent. By February 1983, Tylenol had regained a twenty-four percent...

Find Another Essay On The Success of Tylenol

The Complexity of Success Essay

1100 words - 5 pages Want to be happy? Of course you do. A popular belief is that success is a guaranteed way to be happy. In fact, most parents follow this guideline. We're taught as children that if we want to be happy, we must first become successful. In the stressful world we live in today, happiness is in short supply. Because of this, our parents push us to work hard so we can become successful. Guaranteed happiness sounds great to everybody, but in reality

The Definition of Success Essay

504 words - 2 pages What is success? How does one succeed in life? A few moments' thought will convince us that the question is by no means an easy one to answer. We say this, that, or the other man is successful, but what do we mean by it? One man has houses and lands, has a large bank account, drives fast horses and has many apparent friends, such a man is accounted successful. Yet all of these things that minister to his pleasure have been acquired by

The Success of Amazon.com

830 words - 3 pages The Success of Amazon.comIf one is preparing a list of top ten companies of the decade it would not be completed without Amazon.com. The company is considered one of the top in the e-commerce industry and has managed to continue its success. The journey towards the success and its continuous growth is huge if not phenomenal and it shows how difficult it is to even be in the competition in the e-commerce industry. It was in 1994 when the Internet

The Definition of Success

2370 words - 9 pages Most people commonly describe success, as being wealthy in life. This is not the meaning entirely, the definition of success is simple. A person is successful, if he or she has very good payment at his or her work and if he or she is happy with the job, they are doing. Education really leads to success. If a person has good education, he or she can choose their careers and be successful at it. Education is a form of learning in which the

The Success of Amazon.com

1138 words - 5 pages The Success of Amazon.comAlthough most dot.coms experienced the repercussions of falling technology and Internet markets in the late 1990s and ultimately failed, Amazon.com, a company that operates on the "audacious combination of ambition and idealism" (Hansell 2002), has managed to stay alive by implementing innovative strategies that have fairly ignored the Company's fluctuating and often unstable financials while hedging its success on

The Success of Judaism

2121 words - 8 pages Judaism has survived throughout history by being flexible and by admitting foreign influences into its practice. Its success in the 21st century depends on its ability to continue doing this in response to the pressures of modernity. Judaism has endured the challenges imposed upon it, by its ability to preserve deep-rooted traditions of the past. It is through maintaining customs from preceding times that defines the foundations of modern day

The Success of Rap

2254 words - 9 pages The Success of Rap: Possible Only With African American and Caucasian Involvement.Despite the fact that the vast majority of rap and hip-hop is created by African Americans, the success of this extremely popular type of music is directly linked to the involvement of white people in the industry. As ironic as it is, rap music is fueled by white consumers, and in all reality relies on them to sustain its profitability continue to expand. Where

The Success of Facebook

1331 words - 5 pages with different stories, ways and qualities that lead to their success in the business world. By thoroughly researching the topic of young millionaires it was clear that the most significant people that created a major impact on their respective industries are Mark Zuckerberg founder of Facebook and Michael Dell founder of Dell Computers. Both showed great qualities such as the ability to think of an innovative idea, a hard-working ethos, risk

The grapes of success

865 words - 3 pages private citizen to bring attention to matters which deeply concern him. Because Steinbeck experienced the plight firsthand, by living with a migrant family in the Hoovervilles and attempting to experience all that they experienced, he has an emotional connection to his subject. The Grapes of Wrath is his masterpiece because he did exactly that, bring national attention to the plight of the migrants. At the same time he moved and deeply affected his readers. Any reader who could not read the book without any feelings of indignation or sorrow is another reader which has proven John Steinbeck's complete success.

Success of the people

1081 words - 5 pages Presidential vetoes 2. In 1987, President Ronald Reagan’s nomination of appointing Judge Robert Bork to the Supreme Court was defeated In constructing the Constitution of the United States, the Framers desired to protect everyone’s liberty against the unwanted intrusion of governmental power. Notwithstanding this system’s true capability and success, there are still some cynical critics out there who strongly disagree with it. They believe that this

The Success of Nike

1928 words - 8 pages Nike. Inc was ranked 204 in the 2002 Fortune 500 with over 9 billion in annual revenues. The founders went from selling shoes from the back of a van to 10,000 Nike stores all over the world. That is a success story. Each and every athlete has a different way of performing and Nike provides a variety of products (make, model and body style) allowing athletes to perform to their fullest and best performance. I strongly agree that the success of

Similar Essays

Take Two Of These And Call A Coroner In The Morning: Tylenol Pr's Effective Communication Case Study Analysis

1712 words - 7 pages there will always be the passing of stories verbally and there are printed materials about this issue that can be easily accessed through the Internet, or in any library. This is stock information and to be able to use it to the advantage of the corporate client desiring to bring back Tylenol in the good graces of the buying public is the key to the success of this PR campaign.The issue needed to be resolved is the restoration of the faith of the

The Definition Of Success Essay

1039 words - 5 pages Imagine yourself ten years from now. From now till then, you will have short and long-term goals that will either be achieved or ignored. The achievement of success is by accomplishing your goals with the happiness that comes along with it. Achieving your goals is an ongoing process throughout the lives of humans until there is no more to gain. Although, society makes people believe success is measured by the money and monetary items. Of

The Seeds Of Success Essay

668 words - 3 pages A number of authors have recently suggested their opinions of what makes one person more successful than another. In the article, “What Drives Success?” Amy Chau and Jed Rubenfeld state “It turns out that for all their diversity, the strikingly successful groups in America today share three traits that, together, propel success”. When it comes to the topic of how one becomes successful, some are convinced that it has to do with a person’s race

The Story Of “Success” Essay

991 words - 4 pages The Story of "Success""I look out at it and I think it is the most beautiful history in the world. . . . It is the history of all aspiration not just the American dream but the human dream and if I came at the end of it that too is a place in the line of the pioneers." F. Scott Fitzgerald, the famous author of The Great Gatsby, provided us with a view of a notorious era, the Jazz Age. The Jazz Age, a period of time between the great World War