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The Success Of Tylenol Essay

897 words - 4 pages

The Success of Tylenol

During the 1900's, the McNeil company developed and established Tylenol into a well known and recommended analgesic. It has become recognized world wide as a safe brand of acetaminophen. The name Tylenol has become identified as a trusted, safe drug that people can easily purchase over the counter for their ailments. Tylenol is still recommended by doctors even though there was a cyanide scare in the history of the company. It has been discovered by my independent survey that consumers use Tylenol for their pet's needs also.

Through the many years that Tylenol has been on the market, it has been a highly recommended analgesic by doctors. Reports show that doctors recommend Tylenol for headaches three times more than Advil, five times more than Excedrin, and seven times more than Aleve( Tylenol is also one of the mostly used analgesics by hospitals. Some of the reasons it is recommended so highly is because it is gentle on the stomach and is less likely to react with other medications. This would enable people with hypertension and gastrointestinal ulcers to use this medication. Arthritis experts also recommend Tylenol for osteoarthritic patients due to its wide margin of safety. The Tylenol Elixir product also has a proven record of safety and recommendation by doctors when used according to the correct dosage. These products ushered the McNeil company into a world wide company with well known products liked by the consumer. In a independent survey by myself, I found that seventy-nine percent of the people said they used Tylenol products. The recommendation by doctors of the safe product helped to establish the Tylenol products as being trustworthy and reliable for the consumers in making their lives more comfortable and happier.

An individual(s) for unknown reasons attempted to attack the product Tylenol possibly to create fear and decrease sales of Tylenol by lacing some Tylenol capsules with cyanide. This happened on two occasions, the first in 1982 and the second in 1986. These episodes could have been devastating to the McNeil company by drastic decrease in consumption of the Tylenol products. The McNeil company rallied to the situation to counter this possible decrease in consumption. According to "Laurels: The National Business Hall of Fame", Tylenol's share in the one billion dollar analgesic market commanded thirty-five percent of the market before the 1982 incident. At the time of these episodes, consumer trust was damaged and market share decreased to seven percent. By February 1983, Tylenol had regained a twenty-four percent...

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