The Swoosh Logo That Started It All

1280 words - 6 pages

I believe the purpose of Nike is to inspire individuals to be spontaneous and to go after whatever they desire. In this case, the children in the advertisement decided to jump into a lake without any hesitation. The outlined text inspired them to “Just do it.” I see that Nike wants its organization and consumers to be spontaneous individuals who rise to the occasion, and strive to achieve whatever they desire. The trademark all started in nineteen-sixty four by a track runner named Phillip Knight and his coach Bill Bowerman, the forefather of the company called Blue Ribbon Sports.
The company originally distributed for a Japanese line, known as ASICS. During the early 70’s Blue Ribbon Sports prepared to launch its own footwear line. The joint venture would eventually lead to the revolutionary of Nike’s swoosh logo, which is named after the Greek goddess of victory. Throughout the 80’s Nike expanded its product internationally which included sports apparel, headbands, shoe strings, and even various types of fitness equipment. Nike strives to produce goods that appeal to athletes of all types, as well as insure that their products are constructed with top of the line and durable materials. Though Nike is a multibillion dollar and powerful industry, they have a darker segment to their company that may even divulge them.
Nike has been accused of running sweatshops as well as permitting malicious tactics to keep these sweatshops running. As stated by an article written by Matt Wilsey, and Scott Lichtig, which talks about the situation of sweatshops and how corrupt it is. At this point I am hesitant to discuss this story in my own words, since my family is from one of the countries that Nike incorporated their factories in. My parents came to the U.S. around the 1960’s during the Vietnam War.
They first stayed in the Netherlands for a couple months then the refuge organization that helped them moved them to America. Ironically at the same time Nike first started its venture to produce factories in third world countries. Although this accusation must not be taken lightly, it is also necessary to peruse both sides of this accusation before one can form their own opinions. As I stated above, Nike has been accused of malicious activities such as using child labor and third world country labor. The company has also been accused of allowing abuse and flagrant violations of wages in unchecked factories.
But before I can blame Nike, I must first glance further into the business practices that are used by most of America’s renowned companies. For example extraction is equal to production then distribution is to consumption and then finally it’s marketed to the consumers. All together known as the material’s economy. However, this linear system has a lot of gaps, and within these gaps lies the problem. The main issue doesn’t explain and account for how the materials economics interacts with societies, cultures, and economies.
I believe that this systems...

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