This website uses cookies to ensure you have the best experience. Learn more

The Techniques Of Persuasion In W.J. Reeves’ “College Isn’t For Everyone”

1633 words - 7 pages

Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
In an article originally published in May 2003 in USA Today called “College Isn’t For Everyone,” by W.J. Reeves combined these rhetorical devices to make a compelling argument that although colleges are easily accessible, higher education lacks students with the capabilities of academic success. To validate this claim, Reeves uses persuasive appeals to convey an effective argument by influencing the audience, however, he limits his reach because of the excessive pathos and condescending tone used to present his argument.
The hard, logical proof used to persuade is called logos. Authors use this technique to support their propositional statements in an argument. By supporting an opinion with a sufficient amount of data, an audience is able to find the argument believable. Logos, however, goes beyond the abundance of information geared toward swaying an opinion into agreement. Presenting facts also includes decisions such as which information is pertinent to the argument, determining the amount of data that is sufficient, and considering where to place the information for the best support. By constructing a persuasive argument between an author’s own words and the right amount of supporting information results in an audience that is not overwhelmed with copious details or facts allowing understanding and comprehension to occur. Therefore, in the proper presentation of information the doubts of readers or listener will diminish allowing logic and reason to prevail.
Reeves for instance, uses logos by producing statistics from well-known media publications such as The Chronicle, Education Week, The Futurist, and facts from the books The Two Nations and Success Without a College Degree. In his attempt to persuade parents that a four-year college is not always the right choice for enrolling students, Reeves links his opinion to a statistic regarding how education relates to the economy. For example Reeve states “… that 70% of the workers in the coming decades will not need a four-year degree, but, rather an associate degree from a community college or some type of technical certificate,” which he quoted from The Futurist in the article “Creating...

Find Another Essay On The Techniques of Persuasion in W.J. Reeves’ “College Isn’t For Everyone”

The Role of Persuasion in Julius Caesar

1201 words - 5 pages the events later leading up to his assassination and “the subsequent war, in which the deaths of the leading conspirators constituted a sort of revenge for the assassination”1 and how the characters use persuasion to emphasize a specific point. Various characters throughout the story use rhetoric appeals to persuade others. Persuasion is used very effectively when Anthony addresses a speech to the citizens of Rome. He manipulates the crowd

The Power of Persuasion in Advertisements

1716 words - 7 pages techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience. Demographics play a large role in aiding businesses with the adequate information to convince the viewers. The main demographics include gender, age, culture, race, and location. These are just a few of the many areas that help researchers study human behaviors. The research provided by these studies can be very

The Art of Persuasion in Advertising

1038 words - 5 pages . These different techniques have proven to be affective with voters and continue to show up again and again in our presidential campaigns. The first item that is taken into consideration is the authors’ rationale. The rationale is the heading of the article and is what will draw the reader’s attention to. Imagine at the top of the page in bold, in font size twenty this title “YouTube-ification of Political Talk: An Examination of Persuasion

The Use of Persuasion in Jewelry Departments

1775 words - 7 pages important for individuals to learn and recognize the various methods used to exploit them. During my research, I came across at least four methods which are frequently practiced: “Door-in-the-Face Technique,” “Foot-in-the-Door Technique,” “That’s-Not-All Technique”, and “Expertise” The first one I encountered was “Door-in-the-Face Technique, a method often used by children (Taylor, Peplau, & Sears, 2006). On the night of October 21, 2010, my younger

The Art of Persuasion

660 words - 3 pages money, but not enough money for the negro people. Persuasion is a very useful and key tool for everyone to have. Just like the president needs congress to pass laws, MLK needs persuasion to convince the American people to lead better lives. Lives that are compassionate and just. The rhetorical devices used by MLK show complete passion of the human spirit. The devices he uses can completely flip someone's ideals with the true power of his words.

The Power of Persuasion

2694 words - 11 pages explained that he would use the word for “like entertainers or someone who’s really, really cool.” But now, he “doesn’t use it as much because a lot of people are staring” (EBSCOHOST) at him. Groovy had its glory days, but now isn’t used as much because the trend has faded. What’s important is that people were persuaded in the 60s and 70s to use the term because everyone else was saying it and they didn’t want to feel out of the loop. Therefore

The Art of Persuasion

1633 words - 7 pages everyday language. From its inception, it was used to elect a government to rule a state, used to boost a person's spirit, and used to win a crowd's favour. There are many different types of persuasive techniques, such as the general ethos, pathos and logos, repetition, list of three and rhetoric, which was used in ancient Greek. By viewing how these techniques have been applied in J.F. Kennedy's Berlin speech, George

The persuasion of Eulogies

1056 words - 5 pages The Persuasion of Eulogies According to Maurice Saatchi an established politician, “No one has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.” Persuasion is a vital method to get people to agree with you and on your side, and is used throughout the speeches of Brutus and Antony. People only sway you if they covet something from you, and in this case Brutus and Antony both want the

The Good In Everyone

851 words - 4 pages . People make bad choices, and they do what they think is right. Everyone makes bad decisions. Everyone has different views on what is right and wrong, and they do what they think is right. Adolf Hitler, for example, killed thousands of people, including himself. He thought he was doing the right thing. Hitler had views of perfection; he thought everyone in Germany had to be his version of perfect. So he killed anyone who wasn't perfect, in his mind

Invisible but Feared: The Efficacy of Subliminal Messages in Persuasion

1241 words - 5 pages feelings (Ayelsworth et al., 1999). If positive, the attitude alone, however, does not necessarily predict that the consumer will buy the product. So there kept to be lack of evidence for the success in persuasion by subliminal messages. Necessary Criteria and Findings in Recent Research At the beginning of the twentieth century, however, several studies arose that uncovered evidence supporting the persuasive power of subliminal techniques. Yet

Techniques for the Investigation of Lac Operons

624 words - 3 pages operon is a group of adjacent genes which are transcribed as a unit into a single polycistronic mRNA molecule. The lac operon is necessary for the transportation and metabolism of lactose. An operon is made up of three features: promoter, operator and structural genes. The promoter site is where the RNA polymerase (Plac) is attached. The operator is the site where repressor protein binds, blocking RNA polymerase from binding, which in turn stops

Similar Essays

Persuasion Techniques In The Workforce Essay

785 words - 3 pages the situation really is. If the lawyer makes the situation seem less important, the listeners, or the jurors, can be effectively swayed into looking at the situation from a different perspective. The use of persuasion in the law profession takes great skill and practice in order to be used effectively. Although the persuasion used by attorneys are necessary for their profession, it is the persuasive techniques used that make them look like liars or

Is College For Everyone? Essay

1345 words - 5 pages to be there. Because most of these students are not hungry for knowledge and do not wish to be enlightened.The second reply to the looming question of why we are in college is that the student is going to college only because their parents wanted and told them to go. Great Schools even has a list for parents titled "5 Reasons Your Child Should Go To College". They, like most in today's society, believe that everyone should go. This causes most

College Is Not For Everyone Essay

1363 words - 5 pages College is not for Everyone One question that comes to mind when graduating high school is, “should I attend college?” For many graduates this question have a very obvious answer. A high school graduate may state that, “college is the best option if one is trying to get a higher level of education, and will help one compete for a higher paying job.” However, in my opinion most graduates do not consider the fact that going to college is a very

The Path Of Recovery Is For Everyone

1107 words - 5 pages Hardships are terrible but a normal part of everybody’s life. No matter what the hardship was or is, anybody can recover. In the books and movie we have viewed in class, they show issues to the extreme. When Jeannette escapes the depths of Welch and her parents, her life was smooth sailing afterwards. When you have a life as traumatizing as hers, It is expected for more struggles to occur later in life. Not everybody will be as fortunate as her