The Truth Behind Advertising
During the first ads of the century, the media has always tried to send hidden messages through the ads telling you to buy their product. However, as times have changed, so too have the methods of trying to manipulate the buyer to buy a certain product. The first ads were originally conservative and not as sexually explicit as they are today. However, today, many ads are very sexually explicit and show both men and women as sexual objects. There are many ads that also contain implicit messages that make the reader self conscious of their looks. One of these ads was a two page add in the October issue of Maxim. The ad is an advertisement for DKNY The Fragrance. This ad is sexually explicit and causes men to believe that women will desire them if they purchase this product.
The ad is a two-page ad with multiple colors that attract the reader's attention. The man is fit with a tight short sleeve t-shirt and a slightly rugged face. His hair is combed fashionably and his eyes are looking at something in the distance. The woman next to him appears to look like a model whose face is very close to the man's face. She looks as if she is just about to kiss him. The woman appears to be touching the man in an erotic manner by placing her hand gently on his chest. She is wearing a low cut sequin top that quickly catches your eye. Both are wet from what appears to be heat and sweat, if not water. Next to them is the picture of the bottles of the cologne and at the bottom of the add it simply states, "Now for Men." The back round is simple and contains smeared colors of black, orange, blue, teal, white, and many lighter shades of those colors. After further examining the ad, I noticed that the picture of the bottles of cologne take up the same amount of space as the woman. The woman takes up one quarter of the ad and so too do the cologne bottles. The man takes up half the ad. This draws your attention directly to him and then to either the side where the woman stands or the side where the bottles of the fragrance are shown. People would most likely assume that the man is wearing this fragrance and that the woman is greatly attracted to him because of the fragrance.
After examining the composition of the ad, the first idea that occurred to me about the ad was that maybe women greatly desire this fragrance. I thought that if I were to purchase this fragrance then maybe, my girlfriend and also other women would also be greatly attracted to me. ...