The Use Of Social Media By Companies

1007 words - 4 pages

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate response of feedback, distribute info sooner, and for results of new concepts for the business, also to adjust the background inside the corporation. Recently quoted by Marc Benioff, the chief executive of salesforce.com “At a very basic level, Facebook is the most popular application ever, with a billion people who know how to use it” (Mullaney).

Although, many large companies were primarily sluggish to clasp Social Media they’ve since done so in many key ways. According to a survey by McKinsey & Co. It is estimated that two-thirds of big companies use Web 2.0 tools such as blogs or social networks, with use of internal social networks up to 50% more since 2008 (Mullaney). It has been said that Social Media is returning clients back to a mouth-to-mouth industry; nonetheless in its place of doing in person, businesses are choosing to do it within Social Media.

Social Media has dramatically altered the method for how we do our job. Just over ten years ago we didn’t have Facebook, LinkedIn, or other methods of Social Media. Yet, today practically everything appears to be linked to social networks. Executives today operating in large corporations know just how tough it is to get away from network tools like Yammer, SharePoint, etc. Such instruments are currently used in a regular base to cooperate communication, entertain groups, and trace gatherings. Found in an article, social media entrepreneur and political organizer Jeremy Heimans said, “ Social media helps all institutions become transparent and engage in a more participatory dialogue with the stakeholders. Social media and technology have helped political organizations, providing a more democratic mechanism to get people involved” (429Magazine).

A countless number of businesses are learning that through social networking they can resolve problematic matters of their complete staff reasonably instead of choosing to trust in a particular panel or faction. To help improve sales businesses like Lowes are using social networking. For example they chose a worker in the internal networking site display a demonstration operating a product that is not selling rapidly. Many others have since tailored their company to use this method and have outcomes of...

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