Driving down the highway there is a wide variety of vehicles on the road. Some vehicles may be recognizable and others may be new, but do people ever wonder about what the little symbol on the back of their car really means? Mazda, Ford, Hyundai, Toyota, GM, and Nissan, what do these brands truly stand for? The automobile industry is huge, and very few people ride the bus or a bike compared to the number of those that drive. This industry is diverse, but how does each treat diversity or the unique individual? Diversity can mean a lot of things such as, religion, race, disabilities, and or the opinion of an individual. Addressing diversity could be challenging for an industry of this size, but I believe the automobile industry addresses the individualism of its customers very well.
Some of the bigger names in the automobile industry include Ford, GM, Toyota, Nissan, Hyundai, and Mazda all of which clearly state their diversity initiatives on their websites. These are all brands most commonly seen on the road. Ultimately, each brand has a unique twist on individualism and diversity. Ford for example feels that addressing diverse aspects such as individual thought, race, faith, perspective, and gender will ultimately keep Ford at the top of the industry. Ford CEO Alan Mulally says, “The only way to satisfy diverse customers is to include their perspectives inside the company. This is especially true for Ford because we probably have the most diverse set of customers in the world.” In other words Ford believes that having a diverse workforce will ultimately help their appeal to diverse customers. Ford believes that allowing their workforce to join in on design, arrangement, customs, allows for a better feel from the person interested in the vehicle.
General Motors also known as GM says, “At GM, our people touch six continents, 192 countries, 23 time zones, and speak more than 50 languages. Our mission is to create a culture and a business environment based upon inclusion, mutual respect, responsibility and understanding.” Including their employees’ diverse perspectives and ideas ultimately helps with a diverse culture. GM in fact has an entire team to drive the diversity initiatives. This team is a corporate internal consultancy and resource within GM. The team’s vision is “A winning culture of inclusion that naturally enables employees, suppliers, dealers, and communities to fully contribute to the success of GM around the world.”
Like Ford and GM, Nissan agrees that having diversity within the company better allows for excellence outside. They say that diversity strengthens first the individual and then the company believing...