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The Walt Disney Company Essay

2092 words - 9 pages

My mom is an employee at Marvel Comic’s headquarters in New York City. Marvel Comics is owned by the Walt Disney Company and this inspired me to analyze the corporate giant. It safely can be said that every kid has seen some sort of production by Disney. Countless kids grew up with Disney characters being one of their initial impressions of the world. And that makes Disney a very special and important company. Not only does Disney provide intangible services, but it offers an escape from reality in various locations across the globe. At these places cartoon characters become reality and kids enter a magical world, so to speak. Disney in addition offers vacations on cruise ships that have activities orientated around Disney and all of its characters and stories.
October 16, 1923 is considered the starting date for The Walt Disney Company. On this day Walt Disney signed a formal contract allowing him to produce a series of Alice comedies. The first entity was known as The Disney Brothers Studio. The comedic cartoon was unlike those of today because it was black and white, very choppy, and silent. This era was not just the beginning of the Walt Disney Company but also the beginning of televisions.
The founders and the backbone of The Walt Disney Company is the Disney brothers, Roy and Walt. The imagination within Walt is an asset that is priceless. Walt passed away in 1966 but he lives on through his characters today. Roy Disney, Walt’s older brother, was also a founder of the Walt Disney Company. As Walt was responsible for the content, Roy was the businessman. Walt and Roy grew up in the Chicago area. Walt attended the Chicago Academy of Fine Arts and Roy joined the military. Once Roy was discharged from the military, due to tuberculosis, he moved to California where he became a banker. Walt also moved to California to pursue his comedic and child orientated cartoons. From there a world of imagination and marketing was unveiled.

Timeline of Events:
1923: Disney Brothers Studio is founded
1926: Name changed to Walt Disney Studio
1937: First film released “Snow White and the Seven Dwarfs”
1940: Location changed to Burbank, California and company goes public
1952: Beginning of Disneyland
1966: Cofounder Walt Disney dies (Lung Cancer)
1967: Disney Resort begins
1980: Disney’s first join-up with Paramount Pictures starts with Popeye
1983: Disney Channel is created
1990: Hollywood Pictures acquired
1993: Miramax Films acquired
1996: Capital Cities/ABC (ESPN) acquired
1996: Baseball's Anaheim Angels, now Los Angeles Angels acquired
2001: Fox Family Network, now ABC Family acquired
2001: Saban Entertainment (Power Rangers) acquired
2004: The Muppets acquired
2006: Pixar acquired
2007: New Horizon Interactive (creators of Club Penguin) acquired
2009: Marvel Entertainment acquired
2010: Playdom acquired
2012: Lucasfilm (Star Wars) acquired
Top 5 Executives
Name Position Salary Details
Robert Iger 63 CEO $17,400,000 Term Extended: 2016...

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