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The Walt Disney Company Essay

3777 words - 16 pages

The Walt Disney Company is one that provides a broad spectrum of goods and services, making it extremely unique. The company divides themselves into five main categories: Media Networks, Parks and Resorts, Walt Disney Studios, Consumer Products, and Disney Interactive. These five factions do different things from producing movies to running theme parks. The Walt Disney Company, an oligopoly as few firms exist with the same relevance in society, continues to prosper and have positive revenue in all recent annual reports. While costs of production may be extreme and expensive, The Walt Disney Company brings in major profit continuously. Holding a major share of the market, Disney is a very powerful and very relevant company.

The Walt Disney Company
The Walt Disney Company, since its official start in 1923, has become a highly valued company across the world. With multiple goods and services to offer, the company thrives in more than one area. Whether a family is going to the movies or buying kitchenware, Disney has found a way to ensure their company name is always around. The Walt Disney Company has categorized its wide sphere of influence under five main divisions.
Throughout this paper, these five divisions will be analyzed in depth. Just one of these divisions of the company does not explain what The Walt Disney Company is completely. Thus, examining just one faction would do not justice to my firm of choice. Because of this, through each topic assigned, each section of the company will be considered if necessary to explain the company fully. The Walt Disney Company will be examined for its decisions in regards to where to spend money, how overall economy and supply and demand affect the company, what advantages Disney has in the industry, the substitutes available, and the entry barriers that exist, in addition to other topics. The Walt Disney Company is one very dear to my heart, and I am proud to introduce it and thoroughly describe its position and influence in the economy.

1. What does your firm do? Introduce your firm.
The Walt Disney Company is one many are familiar with; Disney has become a household name in the last century. While its founder, Walt Disney, worked towards this company for a large portion of his life, the big day for the start of the company was October 16, 1923, when Mr. Disney signed a contract for the “Alice Comedies”. (Disney History) While Mickey Mouse is a major figure head for the company, his first appearance was not until November 18, 1928, when he first appeared in Steamboat Willie.
Currently, Robert A. Iger is the Chairman and CEO of The Walt Disney Company. In Iger’s time at Disney, he has been a part of the regaining of Pixar as a part of the company in 2006 and signing contract deals with Marvel and Lucasfilm. Mr. Iger was the President and Chief Operating Officer from 2000 to 2005, and then he became the President and CEO in October 2005. Iger has a lot to be proud of. In his biography on...

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