This website uses cookies to ensure you have the best experience. Learn more

The Walt Disney Company Essay

1776 words - 8 pages

COMPANY BACKGROUND
The Walt Disney Company is a wildly successful, international entertainment and media company. The company was born in 1923, after Walt and Roy Disney formed a partnership and started creating animated films. They affectionately named their joint venture the Disney Brothers Cartoon Studio. This was the beginning of what is known today as The Walt Disney Company. A more detailed history is available at http://thewaltdisneycompany.com/.

In 1957, the company made its public debut on the New York Stock Exchange. Under the stock symbol DIS, shares were sold for 13.88 each (Seidman, 2012). Today, shares are valued at approximately 77 dollars (DIS income statement, n.d.). The ...view middle of the document...

Licensed toys, books, products, and memorabilia are created and sold in stores worldwide. The Warner Brothers Studio Store and Scholastic Corporation both compete with Consumer Products.

STUDIO ENTERTAINMENT
The Walt Disney Studios are well known in the industry for their live-action and animation film productions. However, theater, music, nature films and film distribution are all part of studio entertainment. Paramount pictures also compete in this segment.

PARKS AND RESORTS
Walt Disney Park and Resorts provide vacations experiences. The division creates, operates, and maintains theme parks, resorts, and cruise lines all over the world. Competitors include Six Flags and Universal Studios.

MEDIA NETWORKS
Disney Media Networks provide television, radio, publishing, digital and sports media. The Disney-ABC Television Group and ESPN Inc. are included in this segment. Disney Media Networks compete with CBS and Time Warner.

TYPES OF INFORMATION SYSTEMS
The Walt Disney Company relies heavily on information systems. All five market segments create a massive business network with unique operating requirements. The day-to-day operations of a Disney theme park are significantly different than the day-to-day operations at Marvel Studios. Disney uses a staggering amount of different information systems to meet their requirements. The following are examples of information systems used by the Walt Disney Company.

MYMAGIC+ SYSTEM
Magic Kingdom utilizes the MyMagic+ system. Visitors are outfitted with a MagicBand. The MagicBand is a bracelet supported by radio-frequency identification technology. Visitor information is stored within the bracelet and can be scanned at RFID readers all over the park. Credit and debit information can be added to the band, allowing customers to complete a purchase by swiping their wrists. Visitors also use the bracelet as a hotel key, and to pick times to ride park attractions. All of this customer data is uploaded to databases where individual customer profiles can be created. Disney uses this information to create custom marketing plans, manage staffing requirements, maintain crowd control, and to monitor park efficiency (Guerin, 2013).

ENERGY INFORMATION SYSTEM
There are significant energy concerns associated with running a theme park or resort. Lighting, air conditioning, heating, and ventilation play a critical role in these operations. The Walt Disney World Resort uses an energy management system to control and monitor energy consumption. In order to accomplish this, every building and facility has an installed utility meter. The utility meter information is collected and aggregated via Disney’s Information System. The data is available via Disney’s intranet. Temperature, humidity, equipment status, and area consumption are all monitored. Disney can see what areas consume the most energy and manage their actions appropriately (Allen, 2007).

ENTERPRISE RESOURCE PLANNING
Merchandise sales are a huge source of...

Find Another Essay On The Walt Disney Company

Walt Disney Company Report

6883 words - 28 pages Walt Disney Company Report"Creativity continues to be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future"- Robert Iger, President and CEO -When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to

Walt Disney Company Essay

2811 words - 11 pages Disney Corporation The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company. Strategy The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal

The Walt Disney Company- Entertainment King

9475 words - 38 pages Disney Company: The Entertainment King I only hope that we never lose sight of one thing-that it was all started by a mouse. - Walt Disney The Walt Disney Company's rebirth under Michael Eisner was widely considered to be one of the great turnaround stories of the late twentieth century. When Eisner arrived in 1984, Disney was languishing and had narrowly avoided takeover and dismemberment. By the end of 2000, however, revenues had climbed from

Exploring Walt Disney Company: The Entertainment King

1500 words - 6 pages Strategic Management The Walt Disney Company: The Entertainment King[1] I. Why has Disney been successful for so long? Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of

Walt Disney Company Case Study

1551 words - 6 pages Walt Disney Company Case Study PART I Why is Disney so successful The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy. Walter Disney was the entrepreneur who had the creative skills. Knowing his limitations, he let other people do what he couldn't do good enough himself. This is an important skill, as it leads to quality products being

Walt Disney Company, Burbank California

911 words - 4 pages Walt Disney Company, Burbank CaliforniaWalt Disney, others might argue, has been the greatest inventor of all time, coming up with Disney productions, such as films, clothes, resorts and many more. Disney has come to be known as a world where fairytales magic, happiness, optimism and the hope of happy endings are all possible. One of the reasons it is so popular with children is because it encourages them to dream, and to know that their dreams

Case study The Walt Disney Company: The Entertainment King

1264 words - 5 pages 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years.The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields of action

The Walt Disney Company - Lynn University/MBA 640 - Research Paper

4144 words - 17 pages The Walt Disney Company The Walt Disney Company is the leader of family entertainment for more than nine decades. The company began in 1923 as a cartoon studio and today, the company is at all the five continents and developed into five business segments: interactive media and network, consumer products, studio entertainment and parks and resorts (The Walt Disney Company, 2015). By using their three fundamental pillars ? generating the best

A Cultural Assessment of the Walt Disney Company

2073 words - 8 pages seeks to develop creative, innovative and profitable entertainment experiences for the entire family. At the same time, the company strives to maximize Disney's long-term value to their shareholders. By the end of the twentieth century, the Walt Disney Company had already established footholds in four major business segments: Media Networks, Studio Entertainment, Parks and Resorts and consumer Products.Disney strives to separate itself from

Control Mechanisms: The Walt Disney Company: Team project

1354 words - 5 pages Control Mechanisms: The Walt Disney Company Introduction Organizations use control mechanisms to help regulate guidelines and procedures which contribute toward effectively achieving organizational goals. The Walt Disney Company is a well known entertainment organization that has become tremendously successful both nationally and internationally over the past 70 years or so partly through successful implementation of control mechanisms

The Walt Disney Company as an Internet Pioneer

1297 words - 5 pages The Walt Disney Company as an Internet Pioneer There are many factors that contribute to an organizations success, or downfall. Identifying these factors and the role each of them has on the four functions of management should help the organization be more successful. Three factors that may impact an organization may be E-business, technology, and/or diversity. There are many organizations in the world today, though few have been as

Similar Essays

The Walt Disney Company Essay

3777 words - 16 pages The Walt Disney Company is one that provides a broad spectrum of goods and services, making it extremely unique. The company divides themselves into five main categories: Media Networks, Parks and Resorts, Walt Disney Studios, Consumer Products, and Disney Interactive. These five factions do different things from producing movies to running theme parks. The Walt Disney Company, an oligopoly as few firms exist with the same relevance in society

The Walt Disney Company Essay

2092 words - 9 pages My mom is an employee at Marvel Comic’s headquarters in New York City. Marvel Comics is owned by the Walt Disney Company and this inspired me to analyze the corporate giant. It safely can be said that every kid has seen some sort of production by Disney. Countless kids grew up with Disney characters being one of their initial impressions of the world. And that makes Disney a very special and important company. Not only does Disney provide

The Walt Disney Company Analysis

1134 words - 5 pages “The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.” (The walt disney, n.d.) At year end of 2013, the company had net revenues of $45 billion, up from $42.3 billion the previous year and net income of $6.1 billion, up from $5.7 billion the previous year. ("Walt

Walt Disney Company Essay

4268 words - 17 pages Walt Disney Company Introduction This report attempts to examine the Walt Disney Company as an organization whose international operations play a vital role in the company’s continuing existence. This report seeks to present a review and analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a