This website uses cookies to ensure you have the best experience. Learn more

The Walt Disney Company As An Internet Pioneer

1297 words - 5 pages

The Walt Disney Company as an Internet Pioneer

There are many factors that contribute to an organizations success, or
downfall. Identifying these factors and the role each of them has on
the four functions of management should help the organization be more
successful. Three factors that may impact an organization may be
E-business, technology, and/or diversity.

There are many organizations in the world today, though few have been
as successful as the Walt Disney Corporation.

'Disney is one of the most famous names in the animation industry,
known for providing entertainment directed to adults and children
alike; with international theme parks and a world-class animation
studio and business franchise, the company nearly dominates the
industry. Famous names such as Mickey Mouse began with Disney, and
were the foundation of a company that has now branched out into
several entertainment studios, theme parks, products and other media
productions.'
(www.animation.about.com/od/industryprofiles/p/waltdisney.htm)

E-commerce has changed the world we live in today. No longer does he
or she have to get the car and drive to the store, now the store comes
to him or her. From and organizations view-point, development of and
e-commerce site can be very difficult to effectively execute. Hours of
careful planning and research is needed, because without planning he
or she could potentially launch a site which could ruin his or hers
chances of ever having a successful e-commerce site. If the site is
not successful on the first go, customers probably will not be
returning for future purchases.

Disney has one of the most successful e-commerce sites out there, and
this did not happen without careful planning. With the click of a
button Disney can be brought to his or her doorstep. Things like,
advance tickets, clothing, interactive games and videos, toys, books
and everything else Disney has to offer.

How does Disney get he or she to purchase these items? By focusing on
customers needs. The first step in developing an effective e-commerce
site is by listening to the customer, which for Disney has never been
a problem since they have always been devoted to making people happy.
Questions like, how can Disney save the customer time and money? What
are the customer?s biggest frustrations with e-commerce sites? These,
along with many others, are questions, which need answers before
building an e-commerce site.

Disney?s e-commerce developer?s also needed to do lots of research on
how e-commerce sites function. Things like shopping carts, shipping,
payment options, security, search engines, and managing the content.
Knowing how these things function and ways to improve upon them will
reduce later frustrations. Disney must also stay update on the latest
technology, and what their competitors are offering. E-commerce and
the Internet have changed the way people do business, and with
Disney?s careful planning they...

Find Another Essay On The Walt Disney Company as an Internet Pioneer

Walt Disney Company Essay

4268 words - 17 pages Walt Disney Company Introduction This report attempts to examine the Walt Disney Company as an organization whose international operations play a vital role in the company’s continuing existence. This report seeks to present a review and analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a

Walt Disney Company Report

6883 words - 28 pages stations at national and international level, - cable/satellite networks, internet services, radio media industries, mobile operations and Television content production and distribution. This division is centered around ABC TV Network (American Broadcasting Company), as well as ESPN, Walt Disney TV and SOAPnet. Others ownership interests are centered in Lifetime and A&E. In detailed the focus companies are as follows: The Disney-ABC Television Group

Walt Disney Company

2811 words - 11 pages Disney Corporation The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company. Strategy The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal

The Walt Disney Company- Entertainment King

9475 words - 38 pages Heidari at University of Tehran until January 2014. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860. The Walt Disney Company: The Entertainment King 701-035 3 Observed one writer: "Disney himself became the box office attraction-as a producer of a predictable family style and the father of a family of lovable animals."21 Disney expanded its television presence in 1954 with the ABC-produced

Exploring Walt Disney Company: The Entertainment King

1500 words - 6 pages Strategic Management The Walt Disney Company: The Entertainment King[1] I. Why has Disney been successful for so long? Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of

Walt Disney Company Case Study

1551 words - 6 pages Walt Disney Company Case Study PART I Why is Disney so successful The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy. Walter Disney was the entrepreneur who had the creative skills. Knowing his limitations, he let other people do what he couldn't do good enough himself. This is an important skill, as it leads to quality products being

Walt Disney Company, Burbank California

911 words - 4 pages Walt Disney Company, Burbank CaliforniaWalt Disney, others might argue, has been the greatest inventor of all time, coming up with Disney productions, such as films, clothes, resorts and many more. Disney has come to be known as a world where fairytales magic, happiness, optimism and the hope of happy endings are all possible. One of the reasons it is so popular with children is because it encourages them to dream, and to know that their dreams

Case study The Walt Disney Company: The Entertainment King

1264 words - 5 pages 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years.The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields of action

The Walt Disney Company - Lynn University/MBA 640 - Research Paper

4144 words - 17 pages (strengths and weakness), and external factors (opportunities and threats). A SWOT analysis is useful in findings and is translated into strategies an organization will pursue in its quest to carry out a mission. Strengths Other than the popularity of The Walt Disney Company the known world wide of being the best entertainment company and having the parks as the most entertainment places in the world is what makes The Walt Disney Company successful in

A Cultural Assessment of the Walt Disney Company

2073 words - 8 pages experiencing the Disney way involves exploring organizational behavior, diversity, and structure. Walt Disney's legendary visions are what started this great company and brilliant leaders have kept the visions alive. Good leadership that motivates employees as cast members are the key to the Walt Disney Company's success. Families are drawn repeatedly to a variety of successful Disney operations; from heart-warming stories on video, to heart

Control Mechanisms: The Walt Disney Company: Team project

1354 words - 5 pages reporting, and that all laws are in compliance.Bureaucratic Controls Bureaucratic control is a necessary tool used by large corporations. The Walt Disney Company is not an exception to when it comes to using bureaucracy to control the corporation. Bateman and Snell (2007) define bureaucratic control as "the use of rules, regulations, and authority to guide performance. When a person thinks of Walt Disney, the first things that may come to mind are

Similar Essays

The Walt Disney Company Essay

3777 words - 16 pages The Walt Disney Company is one that provides a broad spectrum of goods and services, making it extremely unique. The company divides themselves into five main categories: Media Networks, Parks and Resorts, Walt Disney Studios, Consumer Products, and Disney Interactive. These five factions do different things from producing movies to running theme parks. The Walt Disney Company, an oligopoly as few firms exist with the same relevance in society

The Walt Disney Company Essay

2092 words - 9 pages allowing him to produce a series of Alice comedies. The first entity was known as The Disney Brothers Studio. The comedic cartoon was unlike those of today because it was black and white, very choppy, and silent. This era was not just the beginning of the Walt Disney Company but also the beginning of televisions. The founders and the backbone of The Walt Disney Company is the Disney brothers, Roy and Walt. The imagination within Walt is an

The Walt Disney Company Essay

1776 words - 8 pages COMPANY BACKGROUND The Walt Disney Company is a wildly successful, international entertainment and media company. The company was born in 1923, after Walt and Roy Disney formed a partnership and started creating animated films. They affectionately named their joint venture the Disney Brothers Cartoon Studio. This was the beginning of what is known today as The Walt Disney Company. A more detailed history is available at http

The Walt Disney Company Analysis

1134 words - 5 pages of everyone’s responsibility. (Bradford, 2005) Technology as a Friend In 2005, when Bob Iger became the CEO of Disney, he understood that the company needed to reinvent itself. Prior to him becoming CEO, Disney viewed technology as a threat instead of an opportunity. In an interview he stated, “I reversed that, because I really believed the company should look at technology as a friend. It had been a part of the company originally: Walt