This website uses cookies to ensure you have the best experience. Learn more

The Who, What, When, Where, Why And How’s Of Creating A Content Marketing Strategy

1479 words - 6 pages

We want information that will help us buy better products, information to teach how to use that product, and then information on how to sell that product to upgrade to a newer model. All that data is available by clicking a few buttons, typing out a few keywords, and TA-DAH millions of search results.
Let’s say for example that the product we want to purchase is one of the latest gadgets in technology. Few keystrokes and less than a minute later, this is the result:

Every person has access to 150 million pieces of information regarding the latest gadgets in technology. What does that tell us? It says we had better set a plan into place, on how to create & design unique, stand out, content over all the rest of our industry.
The best place to start a content marketing strategy is to ask the hard questions and based on the answers execute a plan. Well, maybe they are not necessarily “hard questions,” as much as they are the questions asked and answered throughout every written article: Who, What, When, Where, Why and How…plus three bonus questions.
1. Who has access to the content?
2. What will the audience be able to do with it?
3. When will they receive notification of blogs, podcasts, or webinars?
4. Where does the audience learn of new content: Social media, email, Paid or Banner ads?
5. Why should the audience look to the brand for answers?
6. How does the audience access it, mobile, PC, Tablet, or iPad?
7. Can it be re-purposed into other advertising channels?
8. Does it offer the reader something worth returning for again and again?
9. Who will be creating the vast amount of content needed for this marketing endeavor?
The ‘Who’ of Content Marketing Strategy
Knowing and understanding the audience cannot be emphasized enough when it comes to content marketing. People want personalized content they prefer it. The job of every marketer and brand is to understand the buying and search habits of the person intended to receive all content.
The first question is who has access to the content the brand is offering? Brands need to determine if the content offered on their website is for everyone, or email subscribers, or VIP members only. By determining the audience factor, the company is able to figure out the type of content it needs to provide in order to add value to each visitor.
Research the target market and offer different types of content to different audience demographics. Example of Content Targeting: HubSpot shares with visitors a free blog filled with hints and tips on digital marketing however, only email subscriber’s gain privilege to eBooks, guides, white papers, and more.
Check out how they interest visitors into signing up to receive their latest offer “HTML Hacks Free Guide,” in exchange for lead information.

The ‘What’ of Content Marketing Strategy
It’s not a secret that consumer’s expect a way to interact with content. They want to be able to watch a video, share it to social media pages, “Pin it” to Pinterest Boards, or...

Find Another Essay On The Who, What, When, Where, Why and How’s of Creating a Content Marketing Strategy

The Who What When Why of Urban Essence Salon & Spa and our journey into the Bath & Body Products industry?

957 words - 4 pages When we started our company 11 years ago our intention was to have a full service Salon & Spa. During that time back in 2003, there were a few things that was going on in our life. Our sisters started there journey into parenthood and with that we had new additions to our family. Along with the births of our nephews & nieces came eczema a skin aliment that was not familiar to our family. Simultaneously, while we were setting up our business, we

"The Salem Hysteria" explains the events of the Salem witch trials and why they occured when and where they did

1375 words - 6 pages just as real as the God they believed in, therefore, witchcraft being a strong possibility to the hardships and what they believed were sins in the society they lived in. To leave out the fact that a possibility of this witchcraft being the backbone of what really happened, and the fact that children wouldn't lie to the ministers of the church, how could such a devastating part of American history have occurred? Well, the diminishing of Salem's

Why is Targeting a Part of Marketing Strategy

1313 words - 5 pages mass distribution and communication. This strategy does save lot of time and money, as it needs only one plan for different markets but at the same time this strategy will work only when all the said customers have some what the same likes. This strategy may also welcome more competitors, as it attracts the larger segments and ignores the smaller segments and smaller markets. Differentiated marketing is where the company identifies the

Discuss the reasons for European overseas exploration and enterprise in the fifteenth and sixteenth centuries. Why did they take place when and where they did?

554 words - 2 pages In the fifteenth and sixteenth centuries, the Spanish and Portuguese would begin a wave of European overseas expansion that would shape the modern world. This expansion was aimed toward the Western Mediterranean and the Atlantic Ocean instead of towards the East as most European expansion had been in the past. There were numerous reasons for this expansion and for when it took place.The initial reason was that the economy in Western Europe at

Identify and discuss the sources of conflict related to the culture of the country or countries where your Company does business? Discuss why these conflicts occurred and who was involved

829 words - 3 pages you. (Wade, Jared) Language is just a portion of what one is sending, when communicating with other cultures. From hand gestures to the general greetings, any misunderstanding of the culture could land you in trouble.The Company realized that it would be better of signing Riko Higashio and Shigeki Maruyama as representatives for local events, which successfully reached the people. Unfortunately, the Company soon lost Shigeki Maruyama to a

Content theory of motivation- why is it a content theory? What are the features and how does it apply to the workplace?

664 words - 3 pages needs are. Maslow (1954) outlined what is perhaps the most influential of the content theories. According to A. H. Maslow, human needs become reasonably well satisfied, a person places more emphasis on the secondary needs. He suggested there is a hierarchy of needs up which people progress. Maslow separated the five needs into higher and lower orders. Physiological and safety needs were described as lower-order needs. The two orders were

Where, when and how African culture became a part of the culture of the Americas

1608 words - 6 pages Lyra Miranda Morrison 10/20/14 One of the central questions for historians is the degree to which African culture became a part of the culture of the Americas. Describe where, when and how African culture became a part of the culture of the Americas. The United States is often referred to as a melting pot, a nation of immigrants who all contribute aspects of their native cultures to create a larger American culture. And not just the United

Who Gets What and Why

1473 words - 6 pages Over the last ten weeks, this course covered quite a bit of material related to "who gets what and why." Many authors, including God himself, have tried to explain why certain men get all the "cargo" and others do not. John Steinbeck's, The Grapes of Wrath, was written in 1939 and published in the United States. Karl Marx's and Frederick Engel's underground political commentary, The Communist Manifesto, was written in Brussels1848 in published

Jesus: Who, What, and Why?

1507 words - 7 pages Who was Jesus, what did he do that was so important, and why does he matter? These are three important and often unaddressed questions that N.T. Wright attempts to conceptualize in his book Simply Jesus. In Simply Jesus, Wright attempts to answer these questions by first analyzing both first century and contemporary claims about Jesus. Then, Wright provides historical background for these statements, and through the use of textual evidence

The study of management is a new science. When did this start and who were the leading people in developing theories of management? What is the role of management in a modern organisation?

559 words - 2 pages observations. He believed that 'perhaps the most important principle on which the economy of a manufacture depends is the division of labour amongst the persons who perform the work. Thompson and McHugh have argued that technological innovation was not the only reason for the growth of the factory system. The fullest development and dissemination of these ideas came in the work of Frederick W. Taylor (1856-1915). An American mechanical engineer

Bullying in the Workplace: What, Why, Who, and How

2169 words - 9 pages offering another employee a promotion in return of other favors. The employee did not oblige and was over looked for a position they fairly earned. This situation became even murkier when others that got the advancement were not as qualified based off of their work statistics. This is an example of a superior abusing their title and powers to try and get their employee to do something for them; this is not ethical and is a form of bullying. Why

Similar Essays

The Who, What, When, Where, Why And How’s Of Creating A Content Marketing Strategy

1175 words - 5 pages Network is Right for your Company? That’s a tough question, which is why measuring and tracking is so important. When starting out, you have to monitor closely through page insights what is working best. It is smart to be active on all social platforms, but most companies need to choose one or two they are the most active on and automate the others. The context of each social media channel is different and you have to treat them differently. For

Creation: Who, What, When, Where, Why, How?: Early Beliefs Of Heritage And Origins

4029 words - 16 pages their story of creation, the Giant Goddess' unhappiness led to her ultimate bargain: she would not provide food from the soil until she drank human blood. This explains the Aztec custom and belief: "she who provides sustenance for human lives demands human lives for her own sustenance" (Crystal, 1995). When the Aztecs first became a real tribe, they were relatively "behind", language-wise, in relation to where many other civilizations were in that

Biofilms: The Who, What, Where, Why, And How's

574 words - 2 pages survival and protection. Ultimately, it is up to humanity to identify the pathogenic types and identify ways to protect ourselves from them by answering the questions, Who, What, Where, Why and How.Works Citedhttp://www.erc.montana.edu/http://www.biofilmsonline.comwww.cda.org/member/pubs/journa...http://www.miami.com/mld/miamiherald/living/columnists/dave_barry/

Pox Marketing Campaign Which Of The Two Campaign You Prefer And Why. Who You Think You Can Improve The Strategy?

1046 words - 4 pages the market research, Hasbro heard some of positive comments and then can give those POXs to the kids who can influence their pals. A high-tech game unit unavailable in the market, POX can create the buzz in the target market; meanwhile, Hasbro's marketing & sales people can play POX in places where bunch of kids usually get together to spread the craze of POX and get the first-hand feedback, truly permeating through the potential users.As a