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The Yearbook Essay

812 words - 4 pages

The yearbook is an annual creation used to record and immortalize highlights and memories of the past year in AIS. However, the yearbook committee has been having problems recently with yearbook sales and there are many factors that should be looked into. There has been a lack of awareness when it comes to the school yearbook. Students and parents have been unaware of yearbook purchasing information which caused them to miss out on the dates and not be able to purchase one.
We have to be able to target one group of consumers to buy the yearbook. We chose to target parents because by using marketing strategies and hopefully raising awareness by advertisement, thus increasing the sale. These ...view middle of the document...

What is the purpose of the yearbook? Is it the perfect place to write statements about friendship or should it discuss and address controversial issues? Should it also include an accurate reflection of the people who not only immersed themselves into sports bands, and clubs, but also of those who chose more diverse interests? The memories a yearbook captures should include all these ideas and must be as relevant as anything so that the parents of all the students that play sports, bands and are in clubs can be able to enjoy them. Crucial events such as Homecoming and prom should be included so that these memories are kept and immortalized.
The straightforward answer to the question of the purpose of the yearbook is that the yearbook is a publication that reflects the events and lives of people involved with a school during that given year. This includes, pictures and articles about important events, such as prom, team games, band performances, art shows, choir performances and traditional days. Historically, yearbooks were books that contained pictures and often literary works and art however, with the enhancement of publishing in the last few decades, yearbooks have become even more journalistic, reflecting not only the design and photographic capabilities now available, but including coverage that showcases everything from reporting of events to first-person profiles. Therefore, it is clear that...

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