Theme Park Tourism In Hong Kong

5228 words - 21 pages

Research proposalTheme park tourism in Hong Kong'Evaluate the development, expectation and prospective of locals and tourists, and the effectiveness of theme park tourism in Hong Kong'ContentAbstract..............................................................................p. 2Introduction..........................................................................p.2-4Background..........................................................................p.4-5Literature Review..................................................................p.5-17Methodology........................................................................p.18-22Conclusion...........................................................................p.22Outline...............................................................................p.23Bibliography........................................................................p.24-25I: AbstractTourism is one of the most important income sources for Hong Kong. The Government wants to develop Hong Kong as a major tourism destination in the world. Under this situation, amusement park is becoming more and more important here. At this moment Hong Kong only have one large-scale theme park- Ocean Park, but in next year Hong Kong Disneyland will be opened. Government predicts HKDL will attract a lot of tourists from all over the world, especially from Mainland China. So it wants to develop and encourage theme park tourism in Hong Kong.II: IntroductionTourism is going to be one of the most important income sources of Hong Kong. In the recent years, Hong Kong Government encourages the development of tourism strongly. For examples, like Government encourages the mainlanders to visit HK as a free walker, develop Lantau Island to be a multi- function tourism spots and to organize a numerous of special events. It hopes the 'smile industry' can be the main pillar of Hong Kong economy. Under this situation, Theme park tourism becomes one of the core items that Government wants to develop and encourage. Therefore, in 1999, HK government decided to cooperate with an international famous theme park company- Disneyland (DL) to build the fifth DL theme park in the world. They hope this project can boost HK tourism to the peak and can make HK to be the most attractive tourism destination.Therefore, my final thesis topic is 'Evaluate the development, expectation and prospective of locals and tourists, and the effectiveness of theme park tourism in Hong Kong'. In my first part, I will focus on the characteristic, strength and special features of amusement parks tourism in Hong Kong and I will make a comparison between Ocean Park and Disneyland. For examples, like the facilities, attractions, transportation, accommodation, marketing strategy, management skills, the role of HK Government and culture of the theme park. The main part of my research is to evaluate the attractiveness of the theme park to the overseas and local tourists, what age groups are more...

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