This website uses cookies to ensure you have the best experience. Learn more

Theories Of Mass Communication. Essay

3732 words - 15 pages

Theories of CommunicationThis papaer focused on the developmental stages of Communication and also summed up Communication as a complex and dynamic process leading to the evolution of meaning.The study of Communication and the mass media by experts over time has led to the formulation of many theories such as structural and functional theories, that believe that social structures are real and function in ways that can be observed objectively; cognitive and behavioral theories, that tend to focus on the individual's psychology; interactionist theories that view social life as a process of interaction; interpretive theories, that uncover the ways people actually understand their own experience; critical theories that are concerned with the conflict of interests in society and the way communication perpetuates domination of one group over another .The earliest theories were those propounded by the Western theorists Siebert, Paterson and Schramm in their book Four Theories Of the Press (1956). These were termed 'normative theories' by McQuail in the sense that they 'mainly express ideas of how the media ought to or can be expected to operate under a prevailing set of conditions and values' Each of the four original or classical theories is based on a particular political theory, or economic scenario.I) CLASSICAL THEORIESAuthoritarian TheoryAccording to this theory, the mass media though not under the direct control of the State, had to follow its bidding. Under the Authoritarian set up in Western Europe, freedom of thought was jealously guarded by a few people (ruling classes), who were concerned with the emergence of a new middle class and were worried about the effects of the printed matter on their thought process. Steps were taken to control the freedom of expression - the result was a complete dictatorial set up. The theory advocated zealous obedience to the hierarchical superior and reliance on threat and punishment to those who did not follow the censorship rules or did not respect authority. The censorship of the Press was justified on the ground that the State always took precedence over the individual's right to freedom of expression.This theory stemmed from the authoritarian philosophy of Plato (407 - 327 B.C), who thought that the State was safe only in the hands of a few wise men. Thomas Hobbes (1588 - 1679), a British academician, argued that the power to maintain order was sovereign and individual objections were to be ignored. Engel, a German thinker further reinforced the theory by stating that freedom came into its supreme right only under Authoritarianism.The world has been witness to authoritarian means of control over media by both dictatorial and democratic governments.Libertarianism or Free Press TheoryThis movement is based on the right of an individual, and advocates absence of restraint. The basis of this theory dates back to 17th century England when the printing pres made it possible to print several copies of a book or...

Find Another Essay On Theories of Mass Communication.

Multimedia and the Mass Communication of Science

2366 words - 9 pages persists, because no one attempts to counteract it outside of academic circles. The public has been misinformed on the subject of landscape management since the settlers arrived on the Americas, and make poor policy decisions based on that misinformation. Multimedia and mass communication are essential tools in counteracting this problem. The importance of interdisciplinary work has been stressed, but scientists still consider informing the masses to

Elite Driven Based Versus Mass-Based Theories of Explanations

1517 words - 7 pages There has been a long debate on the advocating for elite driven based versus mass-based theories of explanations. This debate emerges when discussing political parties. This difference has manifested itself in the discussion of ideological space and the positioning of parties in that space. The question that emerges is whether the elites or masses are driving the issue emergence and ideological location of specific parties. When setting the

How relevant are the early theories of Mass Society in today’s media environment?

2116 words - 8 pages people believe that buy buying the latest thing they will be gratified instantly. Mass communication theories and research have developed dramatically. Early theories of mass society thought the mass to be vulnerable and susceptible to media messages and influence and media such as propaganda and adverts appeared to give evidence of this, however there was little ‘systematic investigation’ (Lowery and DeFleur, 1995: 13) at the time in order to

The Impact of My Favorite Form of Media in Mass Communication

1818 words - 7 pages had an adoration and aspiration for art and I consider food to be art. This television series has a huge effect on my daily life in a progressive, yet constructive way. I tend to watch it almost every day or whenever I miss it I just record it. It conglomerates my love of sustenance and travel at the same time. There are many mass communication theories conveyed up through the media world, but I sense a few do relate to my chosen form of media

Critically discuss the celebrity phenomenon in an era of mass communication, with reference to relevant literature

2366 words - 9 pages BO8383Word Count 2403Critically discuss the celebrity phenomenon in an era of mass communication, with reference to relevant literatureIn modern times the public have become more and more concerned with the life of the celebrity. Endless newspaper headlines, magazine column inches and television documentaries detail celebrity ‘private’ life in order to fulfil public demand with an insight into the celebrity world. This essay will

Application Log: Semiotics in Daily Life (Journal of Application of Communication Theories)

4692 words - 19 pages disagree.With my knowledge of these communication theories I am able to be aware of what is really taking place when I am communicating with others. I am able to see the structures within verbal and nonverbal communication and by using communication theories I am able to manipulate my own messages so they are more sophisticated and more likely to be correctly interpreted by others.The awareness and comprehension of these theories also make evident

The Emergence of Television as a Mass Communication Medium Was the Key Turning Point in Improving the Leisure Opportunities for the Ordinary Pe

2438 words - 10 pages The Emergence of Television as a Mass Communication Medium Was the Key Turning Point in Improving the Leisure Opportunities for the Ordinary People of Britain I believe the emergence of television as a mass communication medium was the key turning point in improving the leisure opportunities for the ordinary people of Britain. I believe this turning point was not its first broadcast in 1936 but the introduction of ITV in

Mass Comm Theories Ones Directions Use of Framing

969 words - 4 pages January 6, 1973, famous anthropologist Margaret Mead published an essay in TV Guide in which she addressed her view of PBS’s series “An American Family.” This series was groundbreaking during that time because is followed the Loud’s, a California family who were neither actors nor public figures just average middle-class family, which was unheard of at the time. The Louds were filmed for seven months and the product was twelve one-hour episodes

Definition of Communication

1176 words - 5 pages our feelings to others through subtle shifts in body language, physiological changes, and facial expressions. This adds to the phenomenon of communication with the suggestion that we are communicating even when we aren't aware of it.Communication through alternative means/channels (i.e. not verbal or gestures) is becoming more and more popular through such mediums as the internet. In recent years mass communications has greatly altered

Violence in Mass Media

1019 words - 4 pages . Additionally in mass media, in any type of it, there is a presence of racism, drugs, sex and issues that stimulates the degradation of ethics. Violence in TV screen, video game, song, movie and others turns to violent behaviour in real life. There are many theories of how and when impact of mass media violence is seen and occur. The problem of violence in mass media took place from the early past. This problem appears mainly together with TV, later

communication

963 words - 4 pages communication is the study of human communication. It offers the researcher the opportunity to seek out communication from a array of perspectives. The study of communication and mass media has led to the principle of numerous theories, for example, structural and functional theories deem that social formation are factual and function in ways that can be observed without bias. The two-step flow theory is the study focused on the process of

Similar Essays

Theories Of Communication Essay

2299 words - 9 pages Intro: Theories of Communications, is a course that allowed me to further gain a far better perspective and has also broadened my understanding and knowledge of some of the major theories. I appreciate the fact, that during the course of the semester, this class really did an admirable job introducing me to a variety of well known and widely studied theories in the communication feild. One of the biggest things I took out of this class, was

The Communication Of Body Mass Essay

1923 words - 8 pages people, and even after landing the job, stereotypes can still communicate and inflict negativity. As a society, it is important to acknowledge these stereotypes, recognize situations where stereotypes play an unintentional role, and finally, understand why employers are concerned about the weight of their employees.   The Communication of Body Mass Developed communication skills are imperative to a successful career. However, communication

Effect Of Media And Mass Communication

1684 words - 7 pages The media is a powerful presence within the lives of others. It can be described as the main channel of mass communication. Media is often used to deliver a message to a large audience who are diverse. It can be written, broadcast or spoken. Media is a significant force within modern culture. Culture can be defined as the norms and values of a society. In our culture, the communications media hold an influential place in disseminating

The Social Benefits Of Mass Communication

1756 words - 7 pages The Social Benefits of Mass Communication Mass communications, like anything for humans, has its advantages and disadvantages, but mass media has far more advantages to offer the world. From taking you to a far off land to teaching you about the intricacies of the life inside a colony of ants, to surfing the Internet for a new chat group to join, we learn and experience things and events that no humans ever before in history