This website uses cookies to ensure you have the best experience. Learn more

There Are Different Strategies In The Global Marketplace. Identify Them And Discuss At Least Two In Depth. Analyse Examples Of Companies Which Have Successfully Applied Them.

2021 words - 8 pages

Introduction: This assignment attempts to present different strategies present on the global market and used by varoius companies.Presentation: In order to understand all what is a content of this assignment it is vital to answer one question. What really is a global economy or maybe much modern expression globalisation?According to different interpretations globalisation became a buzzword recently. However setting strategy for a worldwide business requires making choices along various strategic dimensions. Current developments of international business environment are generally referred to as results of globalization. Whether to globalize and how to do it is the one of the most important issues for managers around the world. The popular saying "think globally act locally" is not as easy as some managers think. There are many factors which push the companies towards globalization by expanding their activities in foreign markets. According to Yip there are three steps essential in developing global strategy:oDeveloping the core strategy - the basis of sustainable competitive advantage. In most cases it is developed firstly in the country of company originoInternationalizing the core strategy through international expansion of activities and through adaptationoGlobalizing the international strategy through integrating the strategy worldwideAs the company goes global there can be different approaches towards building it's global strategy.Some of them expose their economic values such as profits or market share. Within this approach we can differentiate three main strategies:1.The strategy of cost leadership - the global companies aim to reduce costs to the lowest level possible and to achieve the scale effect when entering new markets. Their main competitive method is price and operational effectiveness. Good example of such a strategy is Ikea - producer and distributor of trendy cheap furniture.2.The strategy of differentiation - in this instance the organisations constantly try to create new products and introduce them to the market. They focus on research and development and try to built the marketing image of the qualities differentiating their products from those of competitors'.3.The strategy of concentration (niche) - the firms try to reach the needs of narrow group of customers with specific needs. The company must decide on the customer segment and specialise in satisfying this group's needs in a very professional way. When we look at Swatch we can see that they focus on young people who want good Swiss watch with very reasonable price and very original design.The enterprises that cannot decide firmly on any on this strategies and walk the path between them - are being called by M. Porter - the companies that got stuck.In the literature we can also find some other interpretations of startegies.- Low price strategy. Organisations, which use that strategy, concentrate on costs reductions. It means continuous investments in new technologies,...

Find Another Essay On There are different strategies in the global marketplace. Identify them and discuss at least two in depth. Analyse examples of companies which have successfully applied them.

An In-Depth Look at the Marketplace Fairness Act

1945 words - 8 pages matter of days. Consumers have also found that in order to purchase products that are not available in their local area they must shop on the internet. For instance, a collector of fine literature is not confined to traveling great distances and spending hours in search of that “rare” find, but can at his leisure shop with numerous online sellers. Also, some companies do not have brick-and-mortar stores in many of the states where consumers live

Critically evaluate how companies have responded to environmental issues over he last 10 years in at least two of the following / areas of commercial activity:

2072 words - 8 pages emissions!According to the department of environment, (McLaren), by 2050, this will cause in the UK alone precipitation to rise by 8% temperature will rise by 1.6 °C, sea levels will rise 37cm, and extreme floods which at the moment are only likely every 100 years could happen every year in places like Southampton.Estimates stating that breathing urban air will on average reduce life expectancy by a whole year.With the demand for global energy

Using at least two examples examined in detail, discuss why and how Conceptual artists set out to destroy or undermine the value of visual pleasure in art’s making and reception

1573 words - 6 pages 2 [Type text] Question 5. Using at least two examples examined in detail, discuss why and how Conceptual artists set out to destroy or undermine the value of visual pleasure in art's making and reception.Conceptual Art describe as a concept or an art movement that appeared about the 1960's as a reaction towards formalism. In art theory, formalism is a concept that one artwork or work's entire artistic value is based just on its form and

The Poems in 'The Whitsun Weddings' show an interest in the Lives of Ordinary People. Discuss What Larkin has to say about them in at least three poems. (philip larkin - the whitsun weddings)

943 words - 4 pages site' in the second stanza, it suggests that these people are of working class. These people run hard lives shown by, '...leave at dawn' and when saying, 'timed for factory' shows how they have to clock in at work. 'Machine embroided', implies a labour intensive process which is normally done by hand. These particular sections of this poem give a clear insight into the lives of these ordinary people.The nightwear talked about in the second and

Sleep Disorders: "Select at least three of the sleep disorders discussed in class and write a brief research paper on them not exceeding 750 words."

717 words - 3 pages waking up) and hypnagogic hallucinations (vivid dream-like images that occur at sleep onset).-Patients with the disorder experience irresistible sleep attacks, throughout the day, which can last for 30 seconds to more than 30 minutes-genetic component to the disorder-Treatment: there is no cure, however, the symptoms can be controlled with behavioral and medical therapy.Sleep Apnea- a serious, potentially life-threatening condition.-breathing

SYSTEMS OF COMMUNICATION IN INSECTS (Using at least three examples, discuss insect communication systems)

1115 words - 4 pages existence of pheromones in humans, which according to Lamprecht et al. (2008), have been identified in laboratory conditions but are yet to be understood in everyday life.Bibliography:Billen J (2006) Signal variety and communication in social insects. Proceedings of the Netherlands Entomological Society Meeting. 17, 9-25.Bruschini C, Cervo R, Turillazzi S (2008) Nesting habit and alarm pheromones in Polistes gallicus (Hymenoptera, Vespidae). Journal of

Violent or threatening behaviour can be presented to an audience in different ways. Compare the ways in which at least two playwrights you have studied have presented violence, and/or threats and...

1127 words - 5 pages Violent or threatening behaviour can be presented to an audience in different ways. Compare the ways in which at least two playwrights you have studied have presented violence, and/or threats and comment on their success or otherwise of their methods. "The Glass Menagerie" and "The Crucible certainly laid emphasis on violent and threatening behaviour. Throughout Arthur Miller's Crucible we discover how a small pagan community cause superstition

Discuss the different neoplasms which may arise in the lung. Discuss their staging and grading with regard to prognosis and treatment. Are there any promising new treatment modalities?

2142 words - 9 pages how far it has spread so the best treatment can be chosen. The Cancer Council of Victoria at http://www.accv.org.au states that the different stages of lung cancer can be worked out depending on "where the cancer cells are in the lung; whether both lungs are affected; whether or not they have spread to the chest wall, the diaphragm or the lymph nodes; whether they have spread to other parts of the body and developed into new tumors."TNM

What connections have you found between the ways in which Duffy and Pugh write about social problems? In your response, you must include detailed critical discussion of at least two of Duffy’s poems.

2115 words - 8 pages Amy Asher AS Poetry Mrs LawrenceWhat connections have you found between the ways in which Duffy and Pugh write about social problems? In your response, you must include detailed critical discussion of at least two of Duffy's poems.Education for Leisure, ridicules the government and education. Writing during the 1980's employment rates were exceedingly high and Duffy talks of society in a critical way. Another poem by Duffy, Making Money, is a

The League of Nations' Power of Arbitration successfully in action using two specific examples

1348 words - 5 pages should be punished, but at least, there was no war between the members of the League, they solved the problem very peacefully and it did add a lot to its reputation. They showed to the other countries that they do can solve every problem without having wars.What factors have caused the dispute in Corfu? In 1923, there was a dispute between Italians and Greeks. Beginning with an Italian general named Tellini was murdered in Greece while doing a job

Speculate at least two environments in which the public sector exsists

641 words - 3 pages of the variety of opinions and views it rouses in different people.There are often questions on the type of environment the Public Sector operates in,To what extent the public sector is affected by the environment,the gravity or intensity of the negative impacts of the environment on the manangement of the public sector affairs.The extent to which the public sector controls and adjusts the environmwent it operates in.Unlike in the private sectors

Similar Essays

Can We Have Beliefs Or Knowledge Which Are Independent Of Our Culture? Discuss In Relation To At Least Two Areas Of Knowledge

814 words - 4 pages science is important to culture because it helps us figure out why certain people have certain views and what affects those views. Ethics in relation to belief and culture is a little different. In the book “primitive culture” by Edward Burnett Tylor, he states that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society." I believe to a

Two Different Countries In Two Different Continents. One Of Them

1340 words - 5 pages Two different countries in two different continents. One of them is considered as Third World Country, the third world countries are generally undeveloped countries. Congo, is one of these countries which can not develop itself for years. The other one of these two countries, Turkey. It is located at the centre of three old continents which are Europe, Asia, and Africa. As it is seen it has geopolitical importance because of its location

"Compare How Products And Or People Are Represented In Advertisements. Refer To Two Or More Examples Which You Have Studied. Use At Least One Past Advertisement And One Recent Advertisement."

591 words - 2 pages As I am going to explain to you in this essay, the representation of products and people in advertisements has changed dramatically. I can successfully reach this conclusion by looking at two adverts in particular, one advert made in 1945 and one on the Weetabix website from 2003/2004. By comparing the two 'Weetabix` mediums I hope to prove that advertising companies have changed their strategies over the last 59 years to suit the relative

Analyse At Least Two Recently Proposed Solutions To The Problem Of E Waste In Order To Determine Which Is The Most Effective

1338 words - 5 pages of e-waste. It is using mechanism the same as processing mining ores, so that worth constituents like gold, silver, copper, iron, aluminium and plastic are extracted from e-waste. Today this method is not widespread, there are few examples in Chennai, India (Kukday, 2007). In the world there are a lot of useless large hard rock mines which may be a good place to dispose of e-scrap in a proper way. As they occupy a large volume and have capacity