This website uses cookies to ensure you have the best experience. Learn more

There Are Five Factors That Distinguishes Services Marketing From Product Marketing. Comment On Any Three Of These Factors.

654 words - 3 pages

The three factors that distinguishes services marketing from product marketing are Intangibility, Inseparability and Heterogeneity You cannot own and store a service like you can a product. Services are used or hired for a period of time. For example when buying a ticket to the USA the service lasts maybe 9 hours each way , but consumers want and expect excellent service for that time. Because you can measure the duration of the service consumers become more demanding of it.You cannot hold or touch a service unlike a product, so it is difficult for clients to tell in advance what they will be getting In saying that although services are intangible the experience consumers obtain from the service has an impact on how they will perceive it. What do consumers perceive from customer service? the location, and the inner presentation of where they are purchasing the service?.Inseparability of production and consumption as the service is being produced at the same time that the client is receiving it (eg during an online search, or a legal consultation). Services cannot be separated from the service providers. A product when produced can be taken away from the producer. However a service is produced at or near the point of purchase. Take visiting a restaurant, you order your meal, the waiting and delivery of the meal, the service provided by the waiter/ress is all apart of the service production process and is inseparable, the staff in a restaurant are as apart of the process as well as the quality of food provided.Services last a specific time and cannot be stored like a product for later use. If travelling by train, coach or air the service will only last the duration of the journey. The service is developed and used almost simultaneously. Again because of this time constraint consumers demand more. Perishability unused capacity cannot be stored for future use. For example, spare seats on one aeroplane cannot be transferred to the next flight, and query-free times at...

Find Another Essay On There are five factors that distinguishes services marketing from product marketing. Comment on any three of these factors.

Comparison of Three Factors that led to the Great War

779 words - 3 pages The three factors that I think that lead to World War I was German Ship Law, Balkan Crisis, and the Bosnian Crisis. They are all quite closely related still there is a level of influence in each one of these factors.The German Naval Law in 1900 literally marked the beginning of trouble. The Kaiser said he wanted a navy because he wanted colonies in Africa. In 1906 he started to build dreadnoughts. Because of this the British felt threatened. The

Cattell's Big Five Factors Essay

1012 words - 4 pages different languages and the fifth factor (openness to experience) has the most problems with replication. The Big Five factors are broad dimensions or categories in a hierarchical sense, in that they encompass a lot with very little detail. This is why some researchers found a need for an integrative framework for measuring these factors. From this the NEO Personality Inventory was created by Costa and McCrae, which has the highest validity of

Three Factors that Impact World Business: Answer to Three Questions

927 words - 4 pages his or her strategy to sell their products to the consumers. Some might be successful on doing it for that is the product that consumers acquire and some aren’t that successful for that is not what they want. It comes to the point on it being expensive or not that expected out of a product. From all this we will see the 3 factors that have an impact on the business world. Which will show what can be implemented and what cannot. Question 1 For the

integrated marketing and the many factors

599 words - 2 pages method is that it is public, it is persuasive and there is an avenue to be highly creatively. For these reason advertising is usually seen in Local newspapers and the radio Television Posters Websites Banners Exhibitions and trade shows Sales promotions are “short term incentives that facilitate the movement of products from producer to end user.” (Marketing Seminar MKT5540: 2003) The reason why this method is short term is that if it was not

Factors That Influence Customer Satisfaction With Hedonic Services

2739 words - 11 pages drawn from the seven Ps of services marketing; people, place, physical evidence, price, process, product and promotion (Lovelock, Writz &Chew 2009). Each of these concepts is a factor which influences customer satisfaction with hedonic services. 3.0 Factors 3.1 Process The main concept with regard to the factor of process is that of service quality (Meirovich & Bahnan 2008; Tam 2004; Kondo 2001; Caruana, Money & Berthon 2000; Mcdougal

There are several factors that could to the point that they would owe measure an example is improving communications

648 words - 3 pages pay it to no one plan will detract sales persons from the focus that to offer varying levels of good idea conceptually while being not the desired product mix With variations in commissions Sales incentives should be based on outcomes that can be position to influence gross profit or net profit incentive compensation payable monthly Establish minimum sales performance levels the management-by-objective incentives unless the objectives a levels These personnel however can make them of higher levels of sales ReferencesBaldauf A Cravens A theoretical perspective Management Science Merchant K A van der which there exist any significant line

Learning Team Meeting Three Assignment D. Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement

2145 words - 9 pages for product information and operations is important. Over time the profitability and the types of customer change and the marketing cost per customer varies. By analyzing these indicators - profit, competitors, cost per customer, customers, and sales - Toyota can determine which phase of the product life cycle their product has reached or is moving towards. There are 4 phases: Introductory Phase, Growth Phase, Maturity Phase and Decline Phase

Amazon.com: The Three Marketing Measures That the World’s Leading Online Retailer Focused on To Get Them Where They Are Today

1491 words - 6 pages marketing concept and goals. However, in my opinion, there are three very distinctive marketing techniques that have caused the greatest impact for them. The techniques that I feel were most crucial to their success are site ease and simplicity, overwhelming product breadth and depth, and the conscious and diligent stance of taking direct measures to satisfy the daily needs of their millions of customers. When speaking of Amazon’s use of site

Marketing Plan Of A Product

556 words - 3 pages plan that considers marketing the product from all angles.Step 1:Describe the product and sales goals. Start by writing down a description of the product you're marketing. Rather than focus on the features of the product--size, style, color--use the description to describe how the product benefits your customers. Also, state the goals you wish to accomplish with the product, such as sales number goals. Place a deadline or time frame on each goal

There Are Five Branches of Schizophrenia

1937 words - 8 pages in normal thought, emotions, or behaviors. These symptoms include the person with Schizophrenia feeling drained of energy, uninterested in average goals, and withdrawn from his or her usual social environment. Psychomotor symptoms are awkward movements, repeated grimaces, or odd gestures. People with Schizophrenia may experience catatonic stupor, catatonic rigidity, catatonic posturing, or catatonic excitement. There are several possible

Factors that Affect Profitability

1449 words - 6 pages hand is ranked in the middle with a score of 5.6, which tells us that with a 0.6 difference from the median scale, they have a tendency to be more transparent than corrupt but are still far from being considered as transparent as Japan with the score of 7.3 out of 10 (ICGG, 2008) The standard deviation, which represents the difference in values of the sources, shows that in the case of Japan the sources are in agreement with a score of 0.5. On the

Similar Essays

Impact Of Environmental Factors On Marketing Decisions Of Costco

2014 words - 8 pages enhance its core competencies and make sound strategies (Staff, 2009). There are various factors which would have deep impact on these new services offered by the firm. The firm should make a strategy after considering these factors.David Jobber describes in his book that with the help of this analysis, the company becomes more competitive and effective to implement the various strategies (Jobber, 2001).Costco Wholesale Corporation is one of the

Environmental Factors That Affect Global And Domestic Marketing Decisions

1437 words - 6 pages factors that influence the company’s decisions. In this paper, the author will explore the domestic and global environmental factors that could have an impact on FedEx’s marketing decision. The five environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory. These five environmental factors are discussed at great length in the book entitled Marketing 8th Edition written by Roger A

Environmental Factors And Marketing Decisions Essay

1255 words - 5 pages profits it realizes today. Wal-Mart must adjust the marketing mix based on the major elements of the marketing environment. Environmental Factors Environmental factors around the globe impact the organization's marketing decisions. These factors that are important to marketers include social, economic, political/legal, technological, and competitive environments. The social environment focuses on groups of people, their number, characteristics

Marketing Alliances And Sucess Factors Essay

3188 words - 13 pages complementary business interests and goals." Within an alliance, each organization retains their independence and cooperates on a limited basis- pooling only the resources necessary to confront a specific situation, product or market.A strategic alliance is a formal cooperative relationship between firms that pool or exchange their marketing resources and share returns from the pooled investment (Teece, 1992). Along with showcasing the efficacy of