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This Essay, Bad Advertising, Is About The Effect The Media Has On Children In Our Society Today. It Specifically Focuses On Television Watching

889 words - 4 pages

Extensive viewing of violent programs on television can lead to aggression in children. Children watch an average of three to four hours a televison a day. Television is a powerful influence in shaping behavior and developing value systems. It may lead to a gradual acceptance of violence, imitation of violence, and the identification of violence within themselves.The more a child views a violent television program the more they will become immune to violence and learn to gradually accept it. Research has shown ideal to be true. "One example: in several studies, those who watched a violent program instead of a nonviolent one were slower to intervene or to call for help when, a little later, ...view middle of the document...

This can cause problems in school, home, and even work environments. The child will come to believe that violence is the answer to his problems. Any act of aggression carried out upon another human being will result in a adverse condition being put upon the person committing the act. A child may feel that they need to lash out again someone who took a toy from them as then seen it done on television. This is where the problem begins to make itself apparent. 'Children who watch the violent shows, even 'just funny' cartoons, were more likely to hit out at their playmates, argue, disobey class rules, leave tasks unfinished, and were less willing to wait for things than those who watched the nonviolent programs (Children...)." We can see clearly these children are going to find themselves in a whole lot of trouble and many quicker then they realize. From watching the violent programming on televison they accept it as a solution, and the imitate what it is that they have seen. So its not just the imitation alone that effects the children watching the programming it's a series of steps. They gradually accept it, then they imitate it, and in imitating it then learn to identify with it.Identification on violence in televison programming leads to an extended identification of the world, aggression, and themselves. Identification with violence on televison can become the most dangerous relationship between TV and the younger person. "Studies by George Gerbner, Ph.D., at the University of Pennsylvania, have...

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