This website uses cookies to ensure you have the best experience. Learn more

This Essay Is About A Case Study We Had To Do About Creating A New Product/Business. For A (Fictive) Company Called I2. A Part Is In Dutch But That Is Irrelevant

8996 words - 36 pages

IntroductionI2 International is an organization and is always keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or service out of five concepts.Hereby we present you these five concepts and our final service. The following subjects: Dutch, English, Business Economics and Marketing are relevant to the concept of the development of a new product or service, thus included.Your little stars,Frank AlbrechtAdriaan RaaijmakersDiederik StolkAriën WesterduinIndex:Organisation schedule:04Our little stars project:05Marketing06Product concepts:06Screening criteria:11Product concepts and screening criteria:12Extended description of remaining products:15Pilot study:20Strengths and weaknesses of remaining two products:22Competition analyses:24Decision final product or service:25Concept test and market research:26Results, conclusions and recommendations:27Summary and extra conclusions and recommendations:36Business environment of Star-Search:37Final target group:38Description final objectives:39Unique selling position:41Extended recommendation marketing mix:42Company identity46Summary:47Financing:48Business Economics48Business economics:48Nederlands54Adviesrapport:55Geschreven brieven:57Genoteerde telefoongesprekken:63Brief direct mail:65Product demonstratie:66English67Brainstorm session:68Summary:69Bijlagen70Nederlandse direct mail en antwoordkaart:70English product folder:70Organization schedule:Our little stars project:In the first week of our project we gathered for a brainstorm session. A brainstorm session is a gathering of people thinking about certain ideas. I2 International is an organisation and is always keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or service out of five concepts.These five concepts are listed below:Five product concepts:·Star-Search·Star-Child·Star-Job·Tele-Star·Pop-StarOn the following pages you can see how we developed these five basic product concepts.Enjoy!Star-Search:Internet is part of the new "new" economy and is going to change the way we live forever. The information jungle is getting bigger and bigger each day. There are even possibilities we cannot even think of now.Life is searching. What is your destiny? Is it written in the stars? Whatever you are looking for, The Starmaker Company is going to fulfil your dreams.Star-search is not just a search-engine or Internet portal. We deliver instant satisfaction. We are far ahead on competition now we introduced our new developed search-engine. It is getting easier to find what you are looking for by using multiple keywords. These keywords will also give you access to pictures and newsgroups linked with your search.We hope to attract visitors with a simple and easy to use portal without any 'popups', 'cookies' and 'timers'. The start portal should be free of advertisement.New innovations need to be financed. To do this we...

Find Another Essay On This essay is about a case study we had to do about creating a new product/business. For a (fictive) company called I2. A part is in Dutch but that is irrelevant

This essay is about a case study for Industrial Orgnizational Psychology

1314 words - 5 pages housing decided to let Johnny work by himself without a partner, which he was informed would only be for short duration. During the orientation week Johnny was working by himself and checking in the new students into their rooms.Several weeks had passed by Johnny was still working by himself without any notification about the subject on hiring a new RA. During this time the residents asked Johnny, "Why are you working by yourself?" Eventually they

Child Labour or Child Labor case. Also refers to a case called the Fifth Column. The first part is about issues of child labour and what Canadian Companies should do about this issue

4415 words - 18 pages public awareness of the exploited Indian factory workers, which would put pressure on all corporations that use cheap labour to monitor the conditions of their factory workers. In the long run the quality of life would only improve for all third world workers including child labourers and overworked and exploited adult workers too.3. WHY DO YOU THINK THIS CASE IS CALLED THE FIFTH COLUMN?Olivia Jones could become the 'Fifth Column'; a term coined in

This essay is about an excert called "Speeches that Satisfy" by Jane Tully and talks about the nessesary techneqes that one would need to become a sussesful speechwriter

834 words - 3 pages Many speechwriters would say that it is very difficult to keep an audience focused and entertained during a speech. When performing a speech there are a number of important details about an audience that one must know in preparation of performing a speech. When a speechwriter knows these details he must prepare a speech that has some relationship to the audience. This will help a speech writer grab the attention of the audience and keep them

We had to write a short story in my creative writing class. This story is called Jesus Lives in Colorado

5008 words - 20 pages unwilling to accept new things. Opening the razor forced her to think about her boyfriend and smile. She stared at the razor for a short while. She made up her mind and slowly, but forcefully slid the blade against her right wrist. The pain was not as bad as she imagined that it would be. Realizing that it was easier than she thought, she proceeded to slice the left wrist in the same manner that she had sliced the right one. A momentary feeling of

This essay is based on a short story called "the Edge" by R.K. Narayan. It is about how he was a product of his environment

584 words - 2 pages This essay is about a character named Ranga from "The Edge" by R.K. Narayan. Ranga was a product of his environment; being born into poverty he never really had a chance to be successful. He stayed in an abandoned building called Krishna's Hall while he worked at his knife sharpening business. He was a hard worker and did his best to bring home enough rupee's to maintain a living for his daughter and rather 'difficult' wife. He sharpened knives

This an essay about a recent history occurence. it is very opinionated but i think that it is pretty good

540 words - 2 pages caught verbally abusing the government or the president, they have the right to arrest you and keep you in custody. This is disgusting. When people come here, they are relieved to be able to say whatever they want, but here we go with a bill which forbids us from saying what we want. That is a big problem.In conclusion, the Patriot Act is one of the worst things to happen to the rights of the people of this country. I think that this country has to fix itself and abolish this act. I hope that this essay was helpful to you and I hope you feel the same way I do. Thank you for reading this essay.

To Kill a Mockingbird. This essay is about prejusice that has caused pain and suffering to others for many centuries. Racism is the main issue in this essay

699 words - 3 pages by defendingTom Robinson in his case. Atticus had integrity that gave him thestrength to endure the ridicule that arose from his decision to defend ablack man in a segregated area. Atticus was threatened and his childrenwere treated poorly by their peers, because he had the courage to stand upfor the oppressed. Sheriff Tate defends the different when he says, "Inever heard tell that it's against the law for a citizen t do his utmostto prevent a

What can we do if there is a new product that you need to promote to the market

3891 words - 16 pages @hotmail.comIntroduction to ProductThe new product that Kulala Company launches to the market is called Mickey and Friends biscuit product. The past products of Kulala Company usually are targeting on the family or young people, so now our company wants to open a new market for the children. Our company wants all the consumers know that the biscuit products produce by Kulala Company is the best in the Malaysia.Mickey and Friends product is a series of

This was a creative writing assignment for my rhetoric and composition class. We had to write about any personal experience. This is about a soccer game played in HS

921 words - 4 pages ignore their contempt though. We maintained the attitude that its just a game. Coach F. always told us to play hard, but play for fun. Winning wasn't important if we had a good time. Maybe he said that because we were the lowest ranked team, but in all honestly we didn't care. We won some, we lost some- well, we lost most of the time- but it was the love of the game that kept us going.We huddle together and do our standard cheer to get our spirits

I was required to writ about a place that is special to me. this essay is about Puerto Rico

1282 words - 5 pages grass, beaches of orange sand, and the cleanest ground I had seen since the San Joes Airport. Compared to the distance I had traveled in the past few hours, I felt inches away from this trips destination. My excitement continues to build, a volcano's liquid-hot magma ready to erupt in a hyperactive sprint toward the ocean. We pull into the #203 parking space that corresponds to the stucco condominium that will be our home for the week to

This is a assignment that I had to do: make a Chinese newspaper

348 words - 2 pages (Beijing Times)POWER SHIFT618 C.E- Li Yuan, who was a former governor under the Sui dynasty led in the rebellion against the Sui dynasty to take over the throne. Power has been taken over by the Tang dynasty after the great rebellions collapsed the Sui dynasty. It was time for a change and it has arrived.THE MILATARY STRIKES BACK895 C.E- Some military officials are taking advantages of the power the emperor is giving them. The are starting to

Similar Essays

This Essay Is About A Logistics Company Called Opg, This Mainly Covers A Dutch (!!!) Company Though

5028 words - 21 pages . Because when the spring starts early with a lot of nice weather, you need them faster then when it still is raining a lot in May.There are a lot of different ways a company can order their goods, OPG uses an order system which leaves space for a safety margin. OPG's perspective is that there is only one way to deal with this issue, they believe that they should always be able to deliver the ordered goods and can never say "We are sorry, but no, we

This Is An Essay About A Quote That I Had To Do In Class. It Compares Two Books To That Quote

531 words - 2 pages up John Proctor's lechery which means that it was a major part in the story. We can relate to this because the same thing happens in our society. Actors ruin their image by committing a crime or something of that sort. Arthur Miller is able to throw the lights on for the reader by showing these ideas. He is able to throw the lights on because he is speaking about something that we can all relate too. He does all this through his characters. By doing this we are able to see the deeper meaning of the story and about life in general.

This Part Is About The 4 P's Or Marketing Mix Of A "Made Up Product" For The Dutch Market. A Facial Massage Device For Men

2638 words - 11 pages , such as making a trademark, and there are import taxes: 5 373 Euros. It is calculated that starting this business costs 2 534 873 Euros. This means the five entrepreneurs will have too invest 506 974.60 Euros.Upon delivery, the unit price will cost the company 5.70 Euros. We don't exactly know for sure how much demand there is in the market, and therefore we don't know the rate at which the product will be sold. But we plan to sell the product

This Essay Is A Naritive About Becoming A Vegitatrian. It's Called Meat Is No Treat

982 words - 4 pages but it was also the first time I was face to face with what my food really was. I had been eating a once living, breathing animal. My cheeseburger wasn't beef, it was a cow; a cow that had to undergo bad living conditions only to be slaughtered for my disgusting gluttony. I wanted nothing more to do with the torture that stood before me."No...I'm not hungry anymore," I said wanting to throw up. I franticly searched the car floor for the grease