This website uses cookies to ensure you have the best experience. Learn more

This Is A Paper On Audience Fragmentation In Television. It Explains The Ramifications That Television And Cable Advertisers Face Due To Audience Fragmentaion.

587 words - 2 pages

With new digital advances in the television industry, stations are growing in numbers and variety. With the hundreds of channels that are available, niche stations make up the majority of them. While these changes may be positive for the viewers, it has a negative impact on the companies that advertise by means of commercials.The idea of mass television as we have come to know is becoming obsolete. Instead, stations will concentrate on a more individualistic basis whether it be by hobby, religion, race, or interests. This type of convergence has come into play as stations are beginning to segment their already audience fragmented channels. The Discovery Channel, a specified interest channel, has gradually done just that. Not only do they have the Discovery Channel but they also offer Discovery Health, Discovery Home, Discovery Kids, Discovery Times, Discovery HD Theater, Animal Planet, FitTV, Military Channel, The Science Channel, TLC, and BBC America.. Now that such options are being presented, those who choose to can watch customized programs which match their interests at any time they wish.With television channels being so niche oriented, it results in some difficulty for advertisers. When a station is solely directed towards a specific interest group, that group is generally smaller than the target market advertisements intend to reach. With this in mind the amount of commercials a company would have broadcasted on mass televison, can not be as effective in the new era of audience fragmented channels.If Clorox wanted to advertise a product such as bleach, their market consists of anyone who does laundry. So right away they need to break up campaigns into target markets, one of which may be a working mom. Now if they want to air a...

Find Another Essay On This is a paper on audience fragmentation in television. It explains the ramifications that television and cable advertisers face due to audience fragmentaion.

Audience to This Act Essay

1446 words - 6 pages , never truly loved her, and that she should enter a convent (Act 3, scene i). In this fit of rage, Hamlet throws himself at Ophelia multiple times, spins her around, and causes her to fall several times. Another violent scene is when Hamlet is in his mother’s chamber after the play-within-a-play (Act 3, scene iv). Hamlet corners his mother against her vanity, and when she tries to get up, he grabs her shoulders and shakes her back and forth as

Marketing on Television, Broadcast? or Cable?

1148 words - 5 pages televisionComplexity of cable advertising buyingUncertain Audience(1) Reach; cable television does suffer from the perceived lack of reach, relative to broadcast television. This is due to the fact that about 20 to 30 percent of American households do not receive cable television. Typically broadcast television signals are received by 95 percent of the households in a market. In their efforts to attract advertising dollars, broadcast television

Having Cable Television on College Campuses

1552 words - 6 pages can run the farthest out onto a frozen pond without the ice breaking. Students should be out riding their bikes on the interstate or riding down the steps of the bookstore on tricycles. They should be out doing athletic things like greasing a pig and trying to catch it as it runs through the residence halls. People may say that there are aerobics classes on the cable television. This is true, but the great majority of people never use them and

Television Essay This essay is a argument against the watching of telivision by our children, and the backfalls of television on our children's lives and health

2087 words - 8 pages made from 2000 on to install a V- chip in the TV. The V- chip makes it so a parent can block out any television ratings they don't want their child to watch. Of course if you are like me, I have an older TV that doesn't have this V- chip in it, and I don't have the money to buy a new TV just for that. So I guess the solution is to either watch television with your child so you know what they are watching, or do not let them watch TV at all.So what

This essay explores the effect that television (as a new media form) has on culture

2138 words - 9 pages viewers with some control over the content of a program and of related information referenced in the program. This capability is especially useful with such applications as video-on-demand, internet browsing, home shopping and banking, and multi-player games. Such innovations as these, have made for TV to be used in a variety of ways, not possible in its early days. When television was invented, it was in black and white and screened light

This is a speech directed to the audience of the 2003 Academy Awards arguing that feature films are made for money, rather than entertainment

1058 words - 4 pages announced to the world that you are all the darlings of the hoi polloi, revered by the masses. The truth is though, that this is a lie. There are those out there who dislike, even despise you simply for what you are. This may not be entertaining, but it certainly makes you think."This, ladies and gentlemen, is precisely my point. We are all gathered here at this awards night to celebrate the films that made us laugh, made us cry, made us sit on the

This is a comparison/Contrast essay on the impact of television programs on children. Both the postive and negative effects

580 words - 2 pages with their peer groups, they either fight the person, or they shoot and kill the person in question. This is because of the fact that they have seen their heroes on TV do the same.Educational programs would help to increase the knowledge of a child; they will also help the child know some facts about life and of reality. Educational programs are not addictive as movies and cartoons; as a result the child after sometime can go and do other activities

This is a report on the "Writing Television Sitcoms," by Evan S. Smith

936 words - 4 pages Evan S. Smith wrote a book called "Writing Television Sitcoms". The book gives instructions on how to get a job as a writer of situation comedies. It also advises on what to write when writing a sitcom. This book is a great resource for anyone wanting to become a writer. It explains things like mechanics of laughter, story premise, comedy in dialog and action, and proper grammar for a script.The first part deals with why people laugh. Sigmund

The Influence that Television Has on Children

2236 words - 9 pages news is “real” which theorist argue is proof that children are capable of decoding television and the relationships between “the representation and the real” (Fiske 1987). Another area in which television is believed to influence children is gender role perceptions. As television mainly focuses on the representation of people, with its most characteristic image being a mid-shot or close-up of someone talking or reacting (Fiske 1987), it is

[The Taming of the Shrew-William Shakespeare and 10 Things I Hate About You-Gill Junger]In any transformation it is always the more recently composed text that will appeal to it's audience. Discuss

1297 words - 5 pages respects her for who she is and in no way aims to change her. Their equality is shown in the scene towards the end where they are paddleboating on the harbour.They are both shown in the same frame, working together to move the boat, which reinforces the idea that when Kat and Patrick are around eachother they are free as individuals and working towards a common goal. This appeals to a modern audience because it supports the feminist idea, but at the

This Essay, Bad Advertising, Is About The Effect The Media Has On Children In Our Society Today. It Specifically Focuses On Television Watching

889 words - 4 pages violence and becoming immune to it. Younger children are more likely to carry out violent acts on other children if they are exposed to a substantial amount of violence on television today. This can cause problems in school, home, and even work environments. The child will come to believe that violence is the answer to his problems. Any act of aggression carried out upon another human being will result in a adverse condition being put upon the person

Similar Essays

Audience Perception Of The Stereotypical Black Image On Television

2787 words - 11 pages the effect these images on the behavior of the majority group lead to an invisible form of social control perpetuated through a most visible medium. This paper will discuss the ways in which black and white audiences respond to positive and negative stereotypes of the Black image on television. It will also analyze the effects that perception of the Black image has on prejudice, discrimination and oppression in our society.   &nbsp

A Spech On The Harmful Effects Of Ecstasy. It Includes Every Part Of The Speech And It Is In Outline Form. This Speech Convinces The Audience To Not Take This Drug

872 words - 3 pages Ecstasy is used, people that are taking this drug the most, and its effects.C. Call-to-action: I urge everyone thinks twice if they ever think about doing this drug. I also encourage you to educate others about the harmful effects this drug can do to your body.D. Clincher: I'll end this with a startling fact that I would like everyone here to think about. The cost of ecstasy pills range from $10 to $45 each. Meanwhile, it costs as low as 2 cents to 25 cents per dose to manufacture them. As Dr. Fred Fochtman, associate professor at Duquesne University explains, "It's not about the effect of the drug itself in your body, but what the drug makes you do that can kill you

Defend A Position Essay On Abortion. The Paper Gives Facts And Real Life Situations To Persuade An/The Audience That Abortion Is Wrong. It Is Titled "Dead Babies Don't Cry"

666 words - 3 pages since the Roe v. Wade trial, abortion has been legal on demand in the United States. But it seems that no one ever stopped to think of alternatives. Adoption is one, and keeping the baby is another. There are all sorts of alternatives when you think about it. Abortion is a thing not to be taken lightly, and no one should be so cruel as to end another human life in such a terrible manner. None of us would have been able to live our lives ifwe'd had our brains sucked out as a fetus. Babies are innocent, and they can't be blamed for their parents' stupidity. If a girl gets pregnant, that's her fault, and she should have to deal with the consequences.

Capitalism;This Explains Capotalism In More Detail Then An Y Other Paper. As You Can See It Is Very Long. That Is Good Though. My Teacher Took The Assigent And Graded It. I Recieved A 90 Percent To

2994 words - 12 pages controllingthe value of currency9,10. This is the position that both Dryzek andFriedman take on the issue. Some would argue that any type of state couldperform this administrative function, and this is true up to a point.Fascist Italy, Spain, and Germany were not politically democratic by thesense of the term in use by this paper, but they all had privateenterprise, which is a form of capitalism11. What they did not have was ainstitutionalized