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This Is A Topical Business Report On Sprint Pcs Cell Phones And How Expensive They Are With Added Conclusions And Recommendations.

1591 words - 6 pages

SPRINT PCS CELL PHONE PLANSWITH AN ALTERNATIVE SOLUTION FORA CHEAPER SERVICE PLANINTRODUCTION"Sprint PCS picture phones monthly plans are too expensive compared to other companies who offer a similar picture phone" (Odeja). Sprint offers an up-to-date picture phone, but the monthly plan that is offered is very expensive. First, when a customer buys a Sprint PCS picture phone they choose a service plan for their phone. For this piece of hardware, the cheapest plan offered is 500 minutes with unlimited nights and weekends for $50 per month. Comparing this price and minutes offered to other companies, Sprint's monthly price rate per month was a bit high."Sprint's cell phones are one of the best in providing service throughout the United States" (Gunther). Providing great service is one of the reasons Dave Gunther, Manger at the Sprint Store in Greenfield, WI, says that Sprints plans are more expensive compared to competing companies. The reason for having a more expensive plan because the service is claimed to be one of the best, is not a very convincing fact to most customers that want a nice looking phone but a reasonable plan.Sprint PCS Service PlanWhen purchasing a Sprint PCS picture phone and choosing the service plan there is more to the plan that people may not know. First, the cheapest option is 500 minutes with unlimited nights and weekends for $50 per month. Along with having these options, the customer has to sign a two year contract saying that they will stay with Sprint for this amount of time. If the customer chooses to find a different company while their contract is still in place and cancels Sprint's service, it will cost the customer over $100 to discontinue the service. Also, Sprint picture phones automatically come with their service of the Internet called Sprint PCS Vision. The set back is that if you do not pay $5 per month to use the Internet on your phone, the customer is still able to access the Internet from their phone. Therefore, Sprint charges the customer $1.65 per minute when they are connected to the Internet unless they pay the $5 monthly fee. This information is not given out at the time of signing the contract. Sprint charges most when the customers exceed their minutes allotted. But what Sprint does not inform the customer is that when they exceed their minutes by over 100, Sprint automatically turns off your phone and will only turn it back on if the customer pays a payment over the phone to an automated tape.Purposes of the StudyThe purposes of this report are to (1) determine the prices of Sprint PCS picture phones and their competing competitors and (2) recommend, if possible, to have customers of the Sprint picture phone choose another company as their service provider. Sprint has very nice picture phones, but their plans are too expensive supported by comparing the prices of competition. Sprint PCS has been running their company for over seven years and is at their highest rate of pricing their service plans...

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