This Paper Will Describe Three Major Companies That Have Effective Public Relations.

1601 words - 6 pages

AbstractPublic Relations is a vital part of a comprehensive marketing program. Every company, whether large or small, should have a PR group in place for unanticipated moments. PR should also be used on a regular basis and partnered with other marketing and advertising essentials. This paper will describe three major companies that have effective public relations.IntroductionPublic Relations adds power to your overall company image. When major magazines write about your company, this provides a different type of credibility and stature that can improve and clarify your audiences' perceptions of your company. One mention in the media can often be worth more than many placements in a newspaper or on television. And the best thing...It is FREE!Public relations is an essential part of a company. Not long ago, public relations was not even part of an organization. Nowadays, just about every major organization has a department dedicated just to PR. In order to have effective public relations in an organization, companies must consider many factors. According to the Brigham Schully website, program development is a great technique for effective public relations. They state, "A written plan of action defines your objectives as a client, your communications needs and appropriate strategies and activities. The plan also includes a schedule for realizing objectives and a recommended budget. Evaluation of program effectiveness is ongoing." In addition, the website states that media relations has developed over the years. Keeping regular contact with the media enhances a company's awareness. Also a company must consider preparation for all major interviews so that they can be prepared for all types of questions that may be unexpected, especially for those that are important to the company or are considered sensitive.In addition, the Brigham Schully website, states that crises management is one of the hardest and exhausting parts of public relations. It states, "A crisis well-handled can build well-earned respect, as well as trust in company management." This paper will explore three major companies that have effective PR: Wal-Mart, Toys "R" Us, and Coca-Cola.Wal-MartWal-Mart by far is one of the biggest organizations in the world. Wal-Mart practices effective public relations not only by their advertisements but also by their involvement with the community. Wal-Mart also receives rewards and recognition worldwide. For example, in 2003 FORTUNE magazine named Wal-Mart the 1st most admired company in America. In addition, in 2002, Wal-Mart was presented with the Ron Brown Award for Corporate Leadership, a presidential award that recognizes companies for outstanding achievement in employee and community relations. In 2001, Hispanic Business Magazine named Wal-Mart one of the Top 25 Diversity Recruitment Programs for its aggressive program to hire and promote Latinos.In addition to all the rewards and recognition, Wal-Mart does some serious advertising. From the...

Find Another Essay On This paper will describe three major companies that have effective public relations.

Discuss the importance of good communication for effective Public Relations

1723 words - 7 pages ineffective public relations. In this case, lying and breaching the customer’s trust has caused more damage than good. Throughout history we have seen various cases of public relations campaign which have been dealt in different ways sometimes involving good or bad communication. The main point observed is that there are no effective public relations without good communication as they work hand in hand. When faced with a critical situation a

How Canada’s Three Major Exports Have Contributed to Canada’s Economy

1730 words - 7 pages they can use the money gained from these purchased exports. This gives Canada an ability to complete long term projects that will, in the end, help improve Canada. This reliability provides Canada with a large, constant, income that will make completing future tasks easier. This income will also encourage businesses from other countries to open companies in Canada because of the consistent income we can provide them. Canada’s three major exports

US. This essay will describe three contributions of Chinese in America: two products, ginseng and tea, and one method of medicine, acupuncture

613 words - 2 pages was difficult. Laws were made which discriminated against them.However, eventually they became a respected part of our society. They areresponsible for many contributions which are part of American life today. This essay will describe three of these contributions: two products, ginseng and tea, and one method of medicine, acupuncture.Ginseng is a perennial herb grown in China and other Asian countries. It isalso grown in North American, but the

Describe at least three forms of computer crime and outline international and Australian attempts that have been made to regulate them

1773 words - 7 pages and dissemination of information are fundamental rights in modern democracies. This is why the availability and use of effective prevention measures are desirable so to reduce the need to apply enforcement measures. Any legislative measures that might be necessary to tackle computer-related crime need to strike the right balance between these important interests.

Describe an opportunity you have had to learn from or to teach someone different from yourself. What did you learn from this experience? How will

664 words - 3 pages to be fitness trainer who will help people lead a healthy and active lifestyle. To be successful, it is important that I communicate and train people that are similar to me or different than me. Thus, this experience will help me in professional front also. If I get admitted to your esteemed university, it will provide me a great opportunity to take the advantage of what I learned during my engineering days. After all, there is no better way to progress than to apply what you have learned.

How is it known that the Earth rotates? Describe how precise measurements of this rotation, particularly those involving eclipses, have demonstrated that the Earth is gradually slowing down

2453 words - 10 pages from as early as 150BC when Hipparchus utilised Babylonian eclipse observations to investigate lunar motion. Indeed Ptolemy (AD150), Kuo Shou-ching the great Chinese astrologer (13thC), E. Halley (1693) and Rev. Richard Dunthorne (1749) have all examined eclipse data for similar purposes.Although Halley noticed that the mean motion of the Moon was not uniform, as was previously thought, he did not interpret this in relation to changes in the

The debate is whether one society can truly have one structure of power that lasts over time and this essay will agree with the pluralists, that power

2343 words - 10 pages Absract: The debate is whether one society can truly have one structure of power that lasts over time and this essay will agree with the pluralists, that power is ever-changing and elite domination can at best only be fleeting and temporary. However, this essay will also argue that this is not just down to the issue of power, but elite domination is also a flawed theory, in that history shows it fails in practice. It should be made clear that

This essay explores and explains three major themes that connect in both "To Kill a Mockinbird" by Harper Lee and "The Adventures of Huckleberry Finn" by Mark Twain

2215 words - 9 pages Have you ever looked around, just to see how much compassion people have? Have you ever taken a minute to think about how much courage it takes, just to do the little things in life? Have you ever looked around and wondered why there is so much cruelty in the world today? These are three major aspects of our life today. The three major themes that Mark Twain and Harper Lee explore in Huckleberry Finn and To Kill A Mockingbird are Cruelty


1914 words - 8 pages they discipline David. When they tell him that if he does something again this will happen, they follow through. I have come to realize that this is why I am so thoughtful of consequences. One time my mom warned David that if you steal you go to the police, and David once again stole a snack from someone at school. Well I got home that night and found out that David and Mom were at the Police Department. Can you believe my mom actually took him to

This paper is about realizing that everything that we do here on this earth will count for us or against us in the day of judgment

3129 words - 13 pages strongly shaped by what this person has chosen to do before now. The same thing can be said of the church. The decisions that are made by today's church will strongly affect the kind of church we will have tomorrow. There are consequences for every decision.Proverbs 23:7For as he thinketh in his heart, so is he: Eat and drink, saith he to thee; but his heart is not with thee.Remember the title of the lesson - Every Act Counts. Since one's acts

Three Most Meaningful Texts that Have Been Covered

729 words - 3 pages Throughout the semester, we have covered many texts that we have studied vigorously. These studies have led us to begin to not just read the content, but actually consider the author’s purpose for writing as well as meaning. With this understanding we are able to see in depth what process was used for writing as well as how to channel everyday events into a piece of literature. Although we have covered many texts, there are definitely three that

Similar Essays

Effective Public Relations Essay

2904 words - 12 pages opinions so that a political candidate know what issues to talk over during an operation. Researchers also test the effective of a PR operation. In addition, they convoy with public relations technics being developed in other companies. Communication among organizations and the public relations is an important section of any kind of public relations operation. However, the volume and complexity of most new organization makes direct communications with

This Paper Will Identify And Describe The Different Business Models And How They Have Evolved Over Time

710 words - 3 pages This paper will identify and describe the different business models and how they have evolved over time using examples by Goggle, Netflix, and Amazon. I will describe how these businesses evolved significantly from their original business model. Business models that I will include are advertising, marketing, and competitive strategies.Google is an internet search engine that also helps organizations receives traffic to their website. In 1996

Public Relations: What Does This Job Entail?

1153 words - 5 pages the forefront. This would include strategic management of competition and conflict management functions. With an evolving definition that changes with the changing roles of the profession, the Public Relations Society of America (PRSA) in 2011 lead an international effort to create a definition for public relations that was current and precise enough to replace the definition that was adopted in 1982 by the PRSA National Assembly. The definition

Learning Team Meeting Three Assignment D. Describe The Pace At Which Your Product Will Move Through The Product Life Cycle And The Factors That Will Impact Its Movement

2145 words - 9 pages Learning Team Meeting Three AssignmentD. Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement.Product Lifecycle Management, PLM, integrates engineering, manufacturing and service to reduce costs, improve quality and reduce time to market. Today, PLM has evolved to include the entire enterprise. This means coexistence with other point solutions and enterprise applications