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This Part Is About The 4 P's Or Marketing Mix Of A "Made Up Product" For The Dutch Market. A Facial Massage Device For Men.

2638 words - 11 pages

Everything has it's place, therefore also our product, we ofcourse want that our product perfectly blends into the market so our product will be accepted fast and will be purchased quicker. Therefore a we are going to use the 4 P's and will adjust them for our purpose.PricePrice is what consumers pay to get the product . According to Kotler, there are several pricing strategies. Our company is launching a new product but we are also aware that our position in the market is rather weak. We are a so-called starting company and the only protection in terms of competition is our trade name. Therefore, if big firms realise that there is a market for similar products, like ours, we expect them to come up with those products in a very near future because they are in possession of similar technology. We also have to take into consideration that they can even improve the brush, their marketing campaigns can reach a greater number of people because they have the economical means to do so and last but not the least, they already occupy a position in consumer's minds.Because we believe our product is of a high quality product and we want to offer it in the market at a quite low price we are choosing for the good-value strategy. We think that this strategy is the one that will help us achieve the mission and vision and attract large number of consumers and at the same time gain market share and already have a stronger position in the market in case the have to face eventual competition.Setting a low or reasonable price, in combination with the uniqueness and innovation of the product and the fast growing market for men's skin care can help us reach our mission and vision.Since it is our product that needs to be sold, we will also have to have some detailed information about the product e.g. when a customer has questions or if their rise any problems.ProductThe Facial Massage Brush is a new product that will be launched in the market. It is actually the first facial brush for men. It is meant to be a new, innovative and unique product.Our first objective is to penetrate the market. It might seem an easy goal to achieve but it can turn to be rather complicated if we take into account that there are some big existing firms like Phillips or Braun that can start copying our product.For that reason and also because one of out aims, besides penetrating the market is to gain market share, we have decided to combine a low price together with high quality standards.But how can our product help us gain market share? As stated above, we believe that we will be launching a unique product that will distinguish itself from competition because it is the first of its kind, the target group and its high quality although its reasonable price.Moreover, its physical and technical features can help us achieving our objectives. As for the physical, in the first place the brush will be available in three different colours, blue, black and silver. We are aware that such a massage...

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