Tiffany Essay

566 words - 2 pages

Tiffany & Co.
Susan Tartara, Christina Caamano, Sara Birnbaum, Corinne White
MBAe 2010-2
Business Strategy
Analysis

Agenda
• Environmental Analysis • Strategies • Corporate Governance • Organization • Leadership • Entrepreneurship • S-Curve • Discussion

People, Philosophy, Personality
Internal Environment
• Customer Service Orientated
• Greater than normal Training for sales representatives
• Dedicated to the "Tiffany Experience"
• Brand Loyalty is sustainable

Competencies
Internal Environment
• Customer Service
• Design and Innovation
• Marketing and Brand Maintenance
• Quality and Craftsmanship

Resources
Internal Environment
• Sourcing Socially Responsible Materials
• Access to excellent talent
• Design
• Marketing

SWOT Analysis
Strengths
Brand
Financials
Quality Control
Distribution Control
Internet Shopping Embraced
Weaknesses
Mature in Industry Lifecycle
Commodity Prices
Recessions
Reduced Discretionary
Spending
Dependence on stores
Opportunities
New Target Markets
Online Market
Revamp Advertising
Socially
Responsible Mining
Vertical Integration
Product Differentiation
Innovation
Threats
Rivalry
Cheaper Products
Comparable Products
Online Retailers
Low switching costs

Value Chain Analysis

Value Chain of Tiffany Co
In Bound Logistics- Warehousing of raw materials and the distribution to their manufactures
Operations- transforming inputs into finished products
Outbound Logistics- Warehousing for finished products
Marketing and Sales- customer needs
Service- Support after sale

Support for the Value Chain
Infrastructure of the firm- Organizational structure, company
culture, control systems
HR Management- Employee recruiting, compensation,
training
Technology Development- Value creating services
Procurement- Raw materials, equipment

Cost Advantage of the Value Chain
- Economies of Scale
- Learning
- Capacity Utilization
- Linkages among activities
- Degree of Vertical Integration
- Timing of market entry
- Firms policy of cost or differentiation
- Geographic Locations

Competitors
• Cartier
• BVLGARI
• Harry Winston
• Chopard
• Fred Leighton
• Michael Katz

Competitive Strategy
• Differentiation strategy
• Brand loyalty
• Price sensitivity
• Value creating strategy

Competitive Strategy
• Increased marketing
• Accelerated pace of store openings - 17 stores
• New product expansion- Yellow...

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