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Time For New Ways Essay

621 words - 3 pages

There’s a trend that is making it difficult to get a job for a certain company. Companies now-a-days are mainly hiring people based on their looks, attractive people who fit a certain image such as Abercrombie & Fitch. There are many ways to make money. Greenhouse, in his article, “Going for the Look, but Risking Discrimination,” shows that some stores hire people who fit the company image. While many people will argue that hiring based on looks is discriminating, this trend seems to be working at the moment and is making a lot of money for companies.
Hiring based on looks may seem wrong, but is necessary for companies to make money and compete against other companies. Marshal Cohen, a senior industry analyst, states, “Being able to find a brand enhancer is critical. It is really important to create an environment that is enticing to the community.” Cohen is correct when he says that hiring based on looks is necessary to compete with other stores. Hiring people who are attracting or represent the image of the company will make more money. These company enhancers will attract more people into a store therefore making the store more money, which is a company’s main goal. Hiring based on looks is working but as a trend comes a trend goes. Companies might be making money but eventually these companies are going to have to find a new to keep their customers.
Just like everything else, something always working in the beginning but eventually will get to old and grow out of fashion. Hiring attractive people is working, for now. Companies must find new ways to keep their customers because once this trend stops working, they will stop making money. Stephan J. Roppolo, a New Orleans lawyer, says, “I tell employers that hire main focus needs to be hiring somebody who can get the job...

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