Ti Vo In 2005 Essay

1619 words - 6 pages

Summary:TiVo Inc. was incorporated in 1997. It was initially founded as a home networking business that offered a magnitude of interactive features to consumers within their home. Their aim was to develop a smarter entertainment system at a price consumers could afford. TiVo began developing digital video recorders (DVRs) which enable subscribers to record programs without VCRs or DVDs, allowing them to watch what they want, when they want. They have provided viewers with greater control, easier navigation, and a wider range of view options. TiVo is now a leading DVR provider. They have created a new platform which gave them the first mover advantage being the first company to enter the DVR market. As well, they offer a differentiated product.TiVo is now facing an increase in product market competition. A key issue at TiVo is that they have been exploring many different business models, making it hard to define their organization. TiVo has the option of going directly to the consumers or through distributors to obtain profits. The new CEO of TiVo, Rogers, has many decisions to make concerning the future of the organization. He must explore his long-term strategic options in order to regain a competitive advantage in the emerging industry of computer and electronics.External Analysis:From the beginning, TiVo has been in a market leading position. With the creation of DVRs, they are part of a thriving industry. DVR is a fairly new product market that is growing and changing rapidly. Social trends are changing to favour personalized products and services; therefore TiVo has great potential to expand on diverse customer base. They have the option of selling directly to consumers or selling through original equipment manufacturers (OEMs) and licensees.TiVo’s brand image is fairly strong compared to other major competitors. They have one of the most powerful brand name in the DVR market. They have a strong customer loyalty base; it is stated that they receive a high customer satisfaction rate. They have built product differentiation which has resulted in multiple revenue streams (i.e.: TiVo launched TiVo Series 2). Being that TiVo was the first to launch DVRs, they have established a strong brand recognition which makes launching new products easier to be accepted by consumers.TiVo’s competitive environment involves content distributors and providers, and equipment and technology competitors. As stated previously, TiVo is part of a thriving industry therefore competition among organizations is high. TiVo has made some changes in their products in order to improve their competitive positioning (i.e.: offered rebates, service enhancements, and integrated set-top-box). As well, they have an advantage over others by providing consumers with product differentiation. They offer new and different perks. One downfall is that the organization has critical holes in their product line; they do not offer multiple tuners and their product does not work...

Find Another Essay On TiVo in 2005

Media Censorship: As it Pertains to Primetime Shows

675 words - 3 pages wardrobe malfunctions has become the newest restriction on live television, which cost us a few seconds of delay for primetime broadcasting. In the wonderful world we live in, governmental suppression has never been the best answer (Thierer, 2005). A question comes to play; can we survive with live TV being few seconds late; all of this within our digital world of DVR [digital video recorder] and TiVo recorders? For parents, by some small

Block-Buster Inc Essay

3102 words - 12 pages VOD and TiVo. Both are in the early stages of development. The technical issues that are keeping both small at this time are the price of the units and the inadequate availability of broadband strength needed for VOD.Lastly, the big ugly "No More Late Fees" ad campaign has brought legal problems to the company. The ad has been called the sleaziest promotion of the year. In fact the New Jersey attorney general's office filed a lawsuit against

Advertising Privacy

1948 words - 8 pages past purchasers or owners of their product. The company would then contract with cable and satellite companies to send their advertisement only to those households. The ad would include an interactive message on the screen that would ask if you to click for more information. The advertisement would then proceed in a longer more detailed version (Wehner & Shanley, 2005). OpenTV Corp is only one company out of many that are obtaining personal

Corporate Innovation – Comcast Corporation

3075 words - 12 pages /downloads/pubs/history.pdf CableLabs. (2013). About CableLabs. Retrieved from http://www.cablelabs.com/about/ Comcast Corporation. (2003). Comcast completes sale of its stake in QVC to Liberty Media. Retrieved from http://corporate.comcast.com/news-information/news-feed/comcast-completes-sale-of-its-stake-in-qvc-to-liberty-media Comcast Corporation. (2005). Comcast and TiVo announce strategic partnership. Retrieved from http

Product placement

1945 words - 8 pages communication. 8th ed. Boston: Bedford/St. Martins, 2013. Print. Finn, J. (2012). Arrow [Television series]. Burbank: The CW. Joseph, C. (Director). (2004). Rhyme pays [Documentary]. Canada: CBC Non-Broadcast Video Sales. Malek, M. (2005, September 12). Was that an ad? Product placement marches past traditional commercials. Tampa Bay Business Journal, p. 1. Pompper, D., & Yih-Farn, C. (2008). Advertising in the Age of TiVo: Targeting Teens and Young Adults

The Future of the Web and e-Business

2540 words - 10 pages market.Consumers will continue to research companies on the web and their selection will be guided by marketing and past experience. A research company has been looking at the future of e-business and has found that online retail sales will increase based on past online sales in. JupiterResearch, which is a division of JupiterMedia, has projected from the year 2005 to 2006, online sales will increase from $65 billion in 2005 to $81 billion in 2006 (Imedia

IT Serving Humanity: Peter Vogel's Intelligent Content Engine

7177 words - 29 pages ://money.howstuffworks.com/product-placement6.htm> Reynolds, G. 2003, 'An Overview of Ethics', Ethics in Information Technology, Thomson, Boston, MA, pp. 2-19.TiVo, 2005, TiVo, TiVo, viewed 2 Novemeber 2005, <www.tivo.com>Varanini, G. 2000, Q&A: Napster creator Shawn Fanning, ZDNet, viewed 1 November 2005, <http://news.zdnet.com/2100-9595_22-502047.html?legacy=zdnn>Wikipedia 2005, Likert Scale, viewed 2 November 2005, <http://en.wikipedia.org

Distance Education is about Change

2407 words - 10 pages if not communication modalities? Blogs may be viewed as an alternative or a complement to publishing, but they may also be an alternative to personal webpages. Furthermore, bloggers do not only engage in one-way posting. Many will cite and link to other blogger's posts; enough of this cross linking and the result is "conversational blogging" (Efimova and de Moor 2005). Communication may be categorized as unidirectional, collaborative, or

Marketing Plan: Phase II

2022 words - 8 pages market totally. In some cases profits can improve by reducing the amount of money spent on marketing the product and cost cutting (Life Cycle, 2007). Hopefully, by this point Replay Radio will have added technology to give to the consumer. Replay Radio is the newest technology in satellite radio. Using the same technology that is used for TiVo, Replay Radio lets satellite radio users record all their favorite shows. Recording is just the

Best Buy Case Analysis

4377 words - 18 pages I. MissionBest Buy has been changing their mission statement through the years which can be looked at as their weakness not being able to provide a stable one."Our formula is simple: we're a growth company focused on better solving the unmet needs of our customers-and we rely on our employees to solve those puzzles. Thanks for stopping. "Company's mission in 2005: "Best Buy mission is to bring technology and consumers together in a retail

INTERNET FRAUD EXPOSED: B-side, Filmbaby, Eztakes, Lulu and Jaman - Jaman.com

4355 words - 17 pages conductedbetween the years 2005-2008 and followed the path of over 500independent artists, from over 20 countries, using several websitesunder investigation.This abbreviated study followed the independent artists and theirdealings with the Internet platforms in all aspects (communication,signing-up, legal aspects, royalty awards, marketing and salesactivity). The five selected websites under scrutiny were B-side,Filmbaby, Eztakes, Lulu and Jaman. As

Similar Essays

Tivo Strategic Analysis/Marketing Case Study

2836 words - 11 pages applications. They felt as though they could develop a smarter entertainment system at a price consumers could afford. Ramsay and Barton wanted a reliable "Always on" platform to the average household. They had a vision for TiVo devices to record television shows and possibly share photos, music and much more. In 1997, Ramsay and Barton's dream came true (TiVo, 2005 p.1).Hence, TiVo began developing digital video recorders (DVRs) and the company is

Airline Technology: The Technologies That Can Help Creating A Competitive Advantage For Companies.(With In Text Reference)

1141 words - 5 pages , "The airplane will begin to look like your home or office and the experience of travel will change" ("Surfing", 2000).This has indeed been in effect over the last few years. Connexion by Boeing is now available in over 70 airlines including Lufthansa Airlines, Scandinavian Airlines and Singapore Airlines ("Connexion", 2005).Other companies are also contributing in accelerating the digital revolution. "TiVo", a pioneer in home entertainment, has

The Future Of Emerging Digital Media And Its Impact On Marketing

1867 words - 7 pages have already been 5 million podcasts in 2005, which is up 500 percent vs. 2004 . Flickr currently has 19.5 million photos online - an 80 percent increase over June of 2005. Wikipedia is now "hit wise" the number one reference site on the Web. • They all map to the "whatever, whenever" model: customers want - and expect - personalized, culturally appropriate information at their finger tips at any time. The strategic environment in the current

The Changes Of Advertising Essay

1339 words - 6 pages . Television recording first became popular with the invention of the DVR or digital video recorder. The DVR first started with the creating of TiVo. TiVo was first released in 1999. (TiVo) With DVR users were able to record practically anything that they wanted to with the only limitation is space on the hard drive. People were able to set recording of their favorite shows and able to watch them when they were not home. But what happens to the