This website uses cookies to ensure you have the best experience. Learn more

To Keep Customers Loyal To The Business Cadbury Introduce New Products

634 words - 3 pages

To keep customers loyal to the business Cadbury introduce new products
to the market as this helps.

C6: An understanding of the importance of New product development to An
organisation.

To keep customers loyal to the business Cadbury introduce new products
to the market as this helps, to increase both competition and keep
customers interested in Cadbury products.

However finding a product that will be successful in the market is
time consuming and a lot of hard work, and it is a big risk for not
just Cadbury but any business launching a brand new product to the
customers. The reasons for why Cadbury decide to develop a new product
could be for the following reasons:

- Changes in the customer’s lifestyles:

- This could mean that customers need a product with more ingredients
in such as berries or nuts. Also it could be that customers prefer a
certain product in a smaller/larger size, as the current size of the
product doesn’t fit in with the customer’s lifestyle.

- Technology developments where new processing techniques have been
devised:

- This could mean that Cadbury have decided to use new machinery that
would enable Cadbury to produce a new product in as less time as
possible and the quality of the product would be high as well.

- The need for a market extension abroad:

- Especially in Europe products cannot be transferred from one market
to another without any research being done. Cadbury sell their
products in many different countries such as, America, New Zealand and
India this helps Cadbury to build a good reputation in countries
abroad as well as here in the UK and be well known.

Recently (20th September 2004) Cadbury have launched a new product
called “Snaps” this is obviously a chocolate product shaped like a
crisp (curves) with crispy cereal pieces in there that make the
product crunchy. Snaps come in three different flavours: Milk
chocolate,...

Find Another Essay On To keep customers loyal to the business Cadbury introduce new products

The Right to Keep and Bear Arms

1677 words - 7 pages The Right to Keep and Bear Arms The right to keep and bear arms was considered a fundamental, individual right in the original 13 colonies from the pre-Revolutionary period through the ratification of the 2nd Amendment to the US Constitution in 1791. The Amendment states: A well regulated militia being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed. The right to keep and

The Right To Keep And Bear Arms

1292 words - 6 pages State, the right of the people to keep and bear Arms, shall not be infringed.” It guarantees the people’s right to keep and bear arms. The opposition may say that we should interpret this to mean that citizens may carry arms for a “well regulated militia” but not concealed personal carry. However, nowadays, even if we do not need to carry arms for such a purpose as we have an actual police force and military for such a purpose, we have our personal

Promises To Keep

1340 words - 5 pages Promises To Keep The covenant has been a major theme in the books of Genesis and Exodus. A covenant is an agreement between two parties, which is not intended to be broken. On several occasions, God has established a covenant with certain people in order to bless them. In return, they would love, serve, and obey Him as their one true God. The first major covenant God made was with Noah. During Noah’s time, the world became a haven of

How to Keep Fit

1405 words - 6 pages even a child can learn them.One of the most essential lows of health is perfect cleanliness. Taking a bath or having a shower every day is a must. Because the human skin is full of minute pores, cells, blood vessels and nerves. It should always be clean because it breathes the way the lungs do. Besides, it's always very pleasant to look at one who is tidy and clean. That's why there should be an indisputable rule for everyone: to keep one's skin

how to keep fit

1157 words - 5 pages matter what your speed is, walking, jogging and cycling are very important parts of a healthy lifestyle as they are activities that keep your muscles active and your blood flowing. If you need to keep your knees strong or have body aches and pains then cycling is the best solution.[2]Come up with a daily walking, jogging or cycling routine that fits with your schedule (i.e. go for a jog everyday at 6:00 p.m.). After a while you can increase your

Unilever NZ analysis of introducting new products to market

1626 words - 7 pages . This product will be more expensive to make and therefore the price for the new product will be NZ$7.50, but the consumer will be saving money on cold temperature washing. This fact needs to be advertised in the consumer education advertising.To help customers experience the new line, there will be three months of discounting on the product so consumers can use the product at relatively the same price as the original Small & Mighty products

Technology in our changing business world: This is a persuasive essay convincing bussiness professionals to keep up with new technology skills

1350 words - 5 pages unorganized, it will take a lot of expensive time to find anything. So at the very least, we business professionals must keep up to date with new technology skills just to maintain the most essential basic office operations. Just add up the cost of file cabinets, office real estate, and manual processes then you will understand the real cost of keeping up with paper files. A virtual office can alleviate all of these costs and brings efficiency to our

How William Golding Uses Chapter 1 to Introduce the Themes of the Novel

3068 words - 12 pages How William Golding Uses Chapter 1 to Introduce the Themes of the Novel Lord of The Flies was written by William Golding and was first published in 1954, six years after the end of World War II. By the time the novel was written, the first atomic bomb had been dropped, and the world lay in fear of a total nuclear war, especially as a result of Russian aggression. Golding felt oppressed by the US government - at this

Commitment to focus on the needs of our customers

2769 words - 11 pages and total employee of 67,000 around the world. Roche is famous for producing vitamin products, he is the first industrial scale producer of Vitamin C - a very useful anti-oxidant already in 1930's. He is now the leading company in the vitamins business worldwide with the reputation of supplying all kinds of vitamins into one package to the customers. The company has a strong vision that is to "Bring the best in Nature into Human life".Since 1992

The Way to Penetrate Customers’ Minds for Old Spice Advertisement

1191 words - 5 pages man, man,” it intimately suggested that the consumer can smell like an attractive man by using the deodorant (Calling someone “man” is a casual way in the United States). This is largely because the corporation states a range of the customers, which reassure of the target audience. According to his article “Why is it important to define a target market for your business?” Michael Kaleikini, a business development consultant and founder of

The following essay will introduce you to pros and cons of drinking

961 words - 4 pages Alcoholism can kill in many different ways, and in general, people who drink regularly have a higher rate of deaths from injury, violence, and some cancers. The earlier a person begins drinking heavily, the greater their chance of developing serious illnesses later on. Any protection that occurs with moderate alcohol intake appears to be confined to adults over 60 who have risks for heart disease. Adults who drink moderately (about one drink a

Similar Essays

Analysis Of The Cadbury Business

7524 words - 30 pages areas, most corner shops sell Cadbury chocolate at the same price as competitor e.g. Cadbury whole nut costs 35 pence, while a Mars bar and Galaxy bar cost 35 pence as well. v PLACE- where will customers want to buy the products? Cadbury sells its products to shops (business) that deal with beverages and confectionery e.g. corners shops, super stores (Iceland, Sainsbury, Kwick Save, Tesco, Asda, Safeway), petrol station etc

Advertising And Ways To Expose New Products

1359 words - 6 pages displaying their products . For that reason , people should be more aware about what happening and know how to react to that action . Literature review : Nowadays advertisement has many methods to approach their customers’ interest . But, do company which made these advertisements exaggerate things to influence the way people think ? . Do all companies authentic and honest to people ? . And

How Effectively Does Orwell Introduce The Reader To The New Society Of 1984, In Chapter One Of Novel? George Orwell 1984

894 words - 4 pages intelligent at selecting an icon and that allows them to keep patriotism in there country (like the U.SA's uncle Sam). This poster of Big Brother was on every level of the block of flats as a constant reminder of the rules and greatness of the party, it shows that the people were constantly immersed in Big Brother ways. Under the poster it read "BIG BROTHER IS WATCHING YOU" this makes the reader suspicious of how controlling Big Brother really is

On The Obligation To Keep One’s Promises

1508 words - 6 pages paragraph to introduce that exact point. Kant poses the question, “When I am in distress, may I make a promise with the intention of not keeping it?” (Grounding, pg14). Not only does Kant begin immediately to discuss the difficult topic of a promise, but also he cuts right to the most important part. If it is assumed that all things being equal, it is better to keep a promise than not, what happens in the situations when all things are not equal