Tobacco is one of the most popular products in today’s market, but in order to be universally known, it needs to be advertised either by magazines and newspapers or by posters but not by television as “ due to mounting clue of health dangers television commercials for smoking were banned beginning in 1971” (The Columbia Encyclopedia, 2). Tobacco advertising is much popular these days and we can support that it is the ¨ food ¨ of tobacco industries in order to keep them alive. Moreover, companies that make tobacco advertising can cause many problems to each society and also they can affect consumers to a great extent. So, solutions must be found in order the consumers to be protected, either smokers or non-smokers.
“ Tobacco can be divided in two species, Nicotiana rustica, which was the tobacco of tribes of Mississippi River and of Southwestern United States and northern Mexico, and Nicotiana tabacum, which was cultivated from Brazil to Central America. Columbus noted that tobacco was used for smoking, snuffing and chewing by Indians, who also rolled tobacco into crude cigars. The plant was reproduced as an ornamental and for its supposed medicinal cause. Tobacco use was not accepted by everyone, and in some parts of the world trials were made to ban it. The introduction of mixed tobacco during the first decade of the 20th century popularized cigarette use and led to the greatest enlargement of tobacco consumption in history ” (The Encyclopedia Americana, 800-801).
“ The indigenous people of the Western Hemisphere where the first people who tasted smoking, which become known by the late 1500’s, as use of tobacco, although it was first used as medicinal purposes ”, as mentioned above. “ But although conflict as to the effects of smoking and bans on smoking by certain religious groups, the use of tobacco continued to develop ” (The Columbia Encyclopedia, 1).
“ The roots of advertising exist thousands of years in the past. One of the first known ways of advertising was the outdoor display, usually an eye-catching sign painted on the wall of a building. In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town criers. The criers were citizens who read public notices aloud and were also employed by merchants to shout the praiser of their waves. Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the printing press. In the end of 19th century many companies began to produce packaged products under brand names. This increase was used in a new period in the history of advertising. Previously, such...